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Origen y evolución de la comunicación publicitaria

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  • 1. Origen y evolución de la comunicación publicitaria Publicidad y Medios Digitales Fundamentos y casuistica publicitaria
  • 2. Origen y evolución de la comunicación publicitaria
  • 3. Siglo XIX: El origen de la publicidad. 1920´s: El auge de la radio. 1940´s: La publicidad de servicio público. 1950´s: La televisión comercial. 1960´s: La diversificación de los medios. 1980´s: El nacimiento de la televisión por cable. 1990´s: La aparición de internet. https://www.youtube.com/watch?v=v7p1tgpeIqo
  • 4. Showcase
  • 5. La publicidad de servicio público. WWF https://www.youtube.com/watch?v=MzY4SGgEB7g Test http://www.youtube.com/watch?v=-jDSrtre8m0 Racism https://www.youtube.com/watch?v=rgvbrL4xGys Experiment https://www.youtube.com/watch?v=BW30WslahMc Cocaine https://www.youtube.com/watch?v=ZmrZbkTtJls Children see https://www.youtube.com/watch?v=8AcWo3gbtBk Breast Cancer. http://www.youtube.com/watch?feature=player_embedded&v=tEWPf98XtSs Soul Belt http://www.youtube.com/watch?v=nI9_BTm41MI Awareness http://www.youtube.com/watch?v=Ahg6qcgoay4 Don’t Always die from tobacco https://www.youtube.com/watch?v=zuh2w2sFRMI Child Cartoon https://www.youtube.com/watch?v=osc8vuronhg Alzheimer https://www.youtube.com/watch?v=5X4h39JH1D4 TAP WATER PROJECT https://www.youtube.com/watch?v=3OmN4B7yyS8
  • 6. La televisión comercial NIKE USA 94 https://www.youtube.com/watch?feature=endscreen&NR=1&v=wFtV1YCgPxU SATAN https://www.youtube.com/watch?v=A_1MaA2PKxo TAKE IT TO THE NEXT LEVEL http://www.youtube.com/watch?v=wLzUJFM6o8Y WRITE THE FUTURE http://www.youtube.com/watch?feature=player_embedded&v=R9tlIcdDHi0 TIGER WOODS http://www.youtube.com/watch?feature=player_embedded&v=6oTMosZ76b8
  • 7. La televisión comercial REEBOOK http://www.youtube.com/watch?feature=player_embedded&v=y0uvni_neLM CLIF FREEMAN http://www.youtube.com/watch?feature=player_embedded&v=h7daT3rn9oY BOOMERANG http://www.youtube.com/watch?feature=player_embedded&v=86zR-7z1S2I THE FORCE VW https://www.youtube.com/watch?v=R55e-uHQna0
  • 8. La aparición de internet Agencias digitales Virales https://www.youtube.com/watch?v=Fotp-wAzdzo Banners https://www.youtube.com/watch?v=F6Xct9-t4Rc Sitios webs
  • 9. Tarea
  • 10. Presentar la evolución de la comunicación publicitaria a través de la publicidad de una o varias marcas peruanas.
  • 11. @omarvite