Cliente: Corona Fecha: May 31, 2011 Categoría: Social Media, Game Agencia: Pereira & O´Dell
As a summer promoDon, Corona has launched Beach Getaway Games, an online game played on Facebook, which features the griﬃn from its logo on a quest to ﬁnd a Corona bo<le. Whoever ﬁnds the bo<le wins a ﬁve day trip to a beach resort in Cancun, Mexico.
Players can navigate through three games with three levels: Fly into the Fortress, Capture the Corona Beach Bo<le and Swim to Safety. The promoDon is supported by online, mobile and out of home elements.
We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical desDnaDon, icy bo<les of Corona topped with a lime resDng on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.
Phase one is underway with a treasure hunt of sorts. Unique codes are placed on about 12,000 Corona bo<les and cans for consumers to ﬁnd hidden in packages. They use the codes to enter the “Corona Beach Gateway” sweepstakes that oﬀers 1,700 prizes, including a grand-‐prize trip to Mexico.
Beginning this month, Corona will launch a Facebook page to conDnue the theme that your beach doesn’t actually have to be a beach.
In September, a mobile promoDon will reward users for parDcipaDng in a number of acDviDes with the brand and ﬁnding their own beach. Whether it’s checking in at a stadium or a ski lodge, challenges will change depending on the users lifestyle, the season and even holidays. Pereira ODell developed the social media plaforms.