10 Marketing Lessons from World Cup

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10 Marketing Lessons from World Cup

  1. 1. 10 Marketing Lessons from World Cup by Josh Hainam http://www.marketingprofs.com/articles/2014/25630/10-marketing-lessons-from-the-world-cup
  2. 2. 1. Use controversy to your advantage
  3. 3. http://www.usatoday.com/story/sports/soccer/worldcup/2014/05/22/brazil-world-cup-rio-security-high- crime/9464557/
  4. 4. https://www.facebook.com/fleischmaneadas?fref=ts
  5. 5. 2. Highlight personal stories
  6. 6. 3. Categorize/segment your audience
  7. 7. https://www.google.com/trends/worldcup?hl=es-419#/es/match/6/
  8. 8. https://www.google.com/trends/worldcup?hl=es-419#/es/match/4/
  9. 9. 4. Have a clear goal
  10. 10. 5. Understand the public perception of your product
  11. 11. 6. Remove barriers, but set boundaries
  12. 12. http://www.fifa.com/worldcup/organisation/documents/all-documents.html
  13. 13. https://www.google.com/trends/worldcup?hl=es-419#/es/
  14. 14. https://www.google.com/trends/worldcup?hl=es-419#/es/
  15. 15. https://www.google.com/trends/worldcup?hl=es-419#/es/
  16. 16. https://www.google.com/trends/worldcup?hl=es-419#/es/
  17. 17. https://www.google.com/trends/worldcup?hl=es-419#/es/
  18. 18. https://www.google.com/trends/worldcup?hl=es-419#/es/
  19. 19. https://www.google.com/trends/worldcup?hl=es-419#/es/
  20. 20. https://www.google.com/trends/worldcup?hl=es-419#/es/
  21. 21. 7. Create snippets worth remembering
  22. 22. 8. Create content tailored for your audience
  23. 23. 9. Use what you have in various ways
  24. 24. https://www.facebook.com/
  25. 25. https://www.facebook.com/hashtag/brasil2014
  26. 26. https://www.facebook.com/worldcup/map/
  27. 27. https://www.facebook.com/worldcup/map/
  28. 28. https://www.facebook.com/worldcup/map/
  29. 29. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  30. 30. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  31. 31. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  32. 32. https://interactive.twitter.com/wcbracket/
  33. 33. https://interactive.twitter.com/wccompetitree/
  34. 34. https://vine.co/world-cup
  35. 35. https://plus.google.com/s/%23PaintBrazil
  36. 36. 10. Partner up with complementary people
  37. 37. http://www.kia.com/us/en/content/landing-pages/fifa-2014
  38. 38. @omarvite

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