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SliqCase

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This projected was designed in the Fall of 09 for New Product Development.

This projected was designed in the Fall of 09 for New Product Development.


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Transcript

  • 1. aS Innovative Mobile Accessory Solutions
  • 2. Brooklyn, NY MISSION STATEMENT SliqCase is a company that develops and manufactures multi-functional silicone rubber cases for portable media players. SliqCase is committed to providing its customers with maximum functionality without sacrificing style or design, all while assuring convenience, reliability and quality in both its products and customer service.
  • 3. INTRODUCING Brooklyn, NY SliqCase v1.0 for Apple 3rd Generation iPod Touch
  • 4. FIRST PRODUCT RUN Card Wallet Personalization Brooklyn, NY Protect from dust and scratches SliqCase v1.0 for Apple 3rd Generation iPod Touch
  • 5. Brooklyn, NY MARKETING PLAN SWOT STRENGTHS WEAKNESSES •Tweak to an existing product •Large market •Adds 2 functions in 1 •Simple and non-obtrusive design •Ability to personalize device •Simple to copy •Could be limited to only urban consumers •Unsustainable Opportunities Threats •Always new phone models and personal devices coming out •Easy to copy •Hard to protect with a patent •Overtaken by competitors
  • 6. Brooklyn, NY MARKETING PLAN AIDA Campaign AWARENESS INTEREST IN-CAR SUBWAY AD PEOPLE USING PRODUCT IN TRAIN CAR
  • 7. Brooklyn, NY MARKETING PLAN AIDA Campaign DESIRE ACTION BUY ONE GET ONE SALE
  • 8. Brooklyn, NY PRODUCTION SLIQCASE COSTING Materials and Labor: LDP $1.70 Pick/Pack $0.20 Total Cost $1.90 Wholesale Price $4.00 FIRST PRODUCTION RUN $19,000 *Prices are estimated based on available information regarding production with 10,000 units to be produced
  • 9. Brooklyn, NY PRODUCTIONMilestone Chart
  • 10. Brooklyn, NY FINANCE START-UP AND CAPITAL EXPENSES Patent & Trademark $3,000 Incorporation fee $300 First Production Run (10,000 units) $19,000 TOTAL $22,300
  • 11. Brooklyn, NY FINANCE OPERATIONAL COSTS Salary $80,000 Salary Tax $12,000 Loan Repayment $6,000 Accountant $2,000 Website Construction $160 Research and Development $1,000 TOTAL $101,160
  • 12. Brooklyn, NY FINANCE BREAK-EVEN INCOME STATEMENT REVENUES $192,685.71 COSTS $91,525.71 GROSS PROFIT $101,160.00 OPERATING EXPENSES $101,160.00 PROFIT $0.00 48,171 units sold
  • 13. Brooklyn, NY FINANCE FIRST YEAR INCOME STATEMENT REVENUES $212,463.62 COSTS $99,970.22 GROSS PROFIT $110,493.40 OPERATING EXPENSES $101,160.00 PROFIT $9,333.40 52,616 units sold
  • 14. Brooklyn, NY FINANCE SECOND YEAR INCOME STATEMENT REVENUES $234,464.00 COSTS $111,370.40 GROSS PROFIT $123,093.60 OPERATING EXPENSES $101,160.00 PROFIT $21,933.60 58,616 units sold
  • 15. Brooklyn, NY FUTURE OF BUSINESS DEVELOPMENT OF SLIQCASES FOR: •Apple iPhone •Blackberry Bold •Blackberry Tour •Droid Source: Inc. Magazine