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SliqCase

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This projected was designed in the Fall of 09 for New Product Development.

This projected was designed in the Fall of 09 for New Product Development.

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SliqCase Presentation Transcript

  • 1. aS Innovative Mobile Accessory Solutions
  • 2. MISSION STATEMENT Brooklyn, NY SliqCase is a company that develops and manufactures multi-functional silicone rubber cases for portable media players. SliqCase is committed to providing its customers with maximum functionality without sacrificing style or design, all while assuring convenience, reliability and quality in both its products and customer service.
  • 3. INTRODUCING
    • SliqCase v1.0
    • for Apple 3 rd Generation iPod Touch
    Brooklyn, NY
  • 4. FIRST PRODUCT RUN
    • SliqCase v1.0
    • for Apple 3 rd Generation iPod Touch
    Card Wallet Personalization Brooklyn, NY Protect from dust and scratches
  • 5. MARKETING PLAN
    • SWOT
    Brooklyn, NY STRENGTHS WEAKNESSES
    • Tweak to an existing product
    • Large market
    • Adds 2 functions in 1
    • Simple and non-obtrusive design
    • Ability to personalize device
    • Simple to copy
    • Could be limited to only urban consumers
    • Unsustainable
    Opportunities Threats
    • Always new phone models and personal devices coming out
    • Easy to copy
    • Hard to protect with a patent
    • Overtaken by competitors
  • 6. MARKETING PLAN
    • AIDA Campaign
    Brooklyn, NY AWARENESS INTEREST IN-CAR SUBWAY AD PEOPLE USING PRODUCT IN TRAIN CAR
  • 7. MARKETING PLAN
    • AIDA Campaign
    Brooklyn, NY DESIRE ACTION BUY ONE GET ONE SALE
  • 8. PRODUCTION
    • SLIQCASE COSTING
    Brooklyn, NY *Prices are estimated based on available information regarding production with 10,000 units to be produced Materials and Labor: LDP $1.70 Pick/Pack $0.20 Total Cost $1.90 Wholesale Price $4.00 FIRST PRODUCTION RUN $19,000
  • 9. PRODUCTION
    • Milestone Chart
    Brooklyn, NY
  • 10. FINANCE
    • START-UP AND CAPITAL EXPENSES
    Brooklyn, NY Patent & Trademark $3,000 Incorporation fee $300 First Production Run (10,000 units) $19,000 TOTAL $22,300
  • 11. FINANCE
    • OPERATIONAL COSTS
    Brooklyn, NY Salary $80,000 Salary Tax $12,000 Loan Repayment $6,000 Accountant $2,000 Website Construction $160 Research and Development $1,000 TOTAL $101,160
  • 12. FINANCE
    • BREAK-EVEN INCOME STATEMENT
    Brooklyn, NY 48,171 units sold REVENUES $192,685.71 COSTS $91,525.71 GROSS PROFIT $101,160.00 OPERATING EXPENSES $101,160.00 PROFIT $0.00
  • 13. FINANCE
    • FIRST YEAR INCOME STATEMENT
    Brooklyn, NY 52,616 units sold REVENUES $212,463.62 COSTS $99,970.22 GROSS PROFIT $110,493.40 OPERATING EXPENSES $101,160.00 PROFIT $9,333.40
  • 14. FINANCE
    • SECOND YEAR INCOME STATEMENT
    Brooklyn, NY 58,616 units sold REVENUES $234,464.00 COSTS $111,370.40 GROSS PROFIT $123,093.60 OPERATING EXPENSES $101,160.00 PROFIT $21,933.60
  • 15. FUTURE OF BUSINESS
    • DEVELOPMENT OF SLIQCASES FOR:
    • Apple iPhone
    • Blackberry Bold
    • Blackberry Tour
    • Droid
    Brooklyn, NY Source: Inc. Magazine
  • 16.