PARSONS
THE NEW SCHOOL
FOR DESIGN
Linked out
connect
postgraduates
ANDREA
OMAR
SEUNGWON
Linked out
Presentation Outline
Brainstorming
Pitch & Play
SWOT Analysis
Opporunity Analysis
Mission Statement
Prototype &...
Linked out
Brainstorming
- Sustainability in the Middle East
- Post Graduation Networking
- Text Book Sharing Center
- Ele...
Linked out
Pitch & Play
2. Zeus Sweat Guards
1. Student Sharing & Textbook
Service
3. Post Grad Networking Site
Post Grad ...
Linked out
Mission Statement
“To create a professional post-grad networking site, similar to
LinkedIn, that facilitates co...
Linked out
- Unique to a specific demographic
- Already has a built in network
- Based on the strengths of other
social ne...
Linked out
Opportunity Analysis
“ Members of sites are eager to sign up and increase their visibility within a
network, an...
Linked out
Survey & Results
More Than Twice a Day
Twice a Day
Daily
Weekly
Monthly
Has a Job
Does Not
Linked out Facebook
...
Linked out
Prototype & Development
Search PeopleSearchhome
welcome! Seung Won hurs170@newschool.edu setting help sign out
...
Linked out
Prototype & Development
Search PeopleSearchhome
welcome! Seung Won hurs170@newschool.edu setting help sign out
...
Linked out
Prototype & Development
Search PeopleSearchhome
welcome! Seung Won hurs170@newschool.edu setting help sign out
...
Linked out
Prototype & Development
Search PeopleSearchhome
welcome! Seung Won hurs170@newschool.edu setting help sign out
...
Linked out
Prototype & Development
Search PeopleSearchhome
welcome! Seung Won hurs170@newschool.edu setting help sign out
...
Linked out
Jan
Feb
Mar Apr
May
Jun
Jul
Aug
SepOct
Nov
Dec
Marketing Plan
- raise awareness
- launch party with
students, f...
Linked out
PARSONS
THE NEW SCHOOL
FOR DESIGN
Linked out
connect
postgraduates
Linked Out: Parsons the School of Design
Pos...
Linked out
Marketing Plan
Strategy
Attention
- Hold a launch party with NewSchool Alumnae,
Staff & Students
- Advertise on...
Linked out
Persona
Linked out
Schedules & Milestones
week
9 week
10
week
11
week
12
week
13week
14
Brainstorming
Final Selection Research &
D...
Linked out
Group Communication
Linked out
Group Documentation
date
recorded
risk
description
probability impact mitigation
plan
documentation
each team m...
Linked out
Work Breakdown Structure
LinkedOut
Final Model
Brainstorming
and
Idea Selection
Research
and
Development
Protot...
Linked out
Elements of Success & Future Improvements
Elements of Success:
- Different skill sets from all members
- Open a...
Linked out
Thank You!
Questions?
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Linked-Out

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This projects was developed for Managing Creative Teams and Projects. I was involved in the development of the idea as well as the presentation itself.

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Linked-Out

  1. 1. PARSONS THE NEW SCHOOL FOR DESIGN Linked out connect postgraduates ANDREA OMAR SEUNGWON
  2. 2. Linked out Presentation Outline Brainstorming Pitch & Play SWOT Analysis Opporunity Analysis Mission Statement Prototype & Development Survey & Results Marketing Strategy Shedules & Milestones Communication & Documentation Work Breakdown Structure Future Improvements Elements of Success Conclusion Personas
  3. 3. Linked out Brainstorming - Sustainability in the Middle East - Post Graduation Networking - Text Book Sharing Center - Electronic Recycling - GMO’s in Arid Climates - Subway Clean Up
  4. 4. Linked out Pitch & Play 2. Zeus Sweat Guards 1. Student Sharing & Textbook Service 3. Post Grad Networking Site Post Grad Networking Site 1. 2. 3.
  5. 5. Linked out Mission Statement “To create a professional post-grad networking site, similar to LinkedIn, that facilitates connections between NewSchool students of all majors. Using the different strengths and ideas of the team to create a truly unique model of networking that can be employed on a broad spectrum”
  6. 6. Linked out - Unique to a specific demographic - Already has a built in network - Based on the strengths of other social networking sites - There is a need for Networking post grad - Low cost - Competition from other social networking sites (Linkedin, Facebook) - A low adoption rate could make it ineffective - Design could not be condusive to use - Already built in network - Opportunities to connect Parsons grads within the working environment - Market hole for a professional networking site that is uique to the New School community. - Opportunities to Link to companies and projects that need employees - Complete non-adoption from students - Oversaturation of social networking sites - No desire or need for post grad connection - Legal issues with copyright of information posted on the site - Not being allowed access to the NewSchool network SW O T SWOT Analysis
  7. 7. Linked out Opportunity Analysis “ Members of sites are eager to sign up and increase their visibility within a network, and get as many people to join their network, making themselves look popular and important” “ As these networking sites continue to attract and register new users every day in some cases millions of people, the race is on to find a competive and working business model that will utilize the strength of numbers and valuable information collected” “ The business networking site provides more opportunities for people to look for jobs, contacts and other prospects, creating viable options to make a profit on”
  8. 8. Linked out Survey & Results More Than Twice a Day Twice a Day Daily Weekly Monthly Has a Job Does Not Linked out Facebook MySpace Friendster 93% 5% 2% 0.5%2%3% 5% 89.5% 97% 3%
  9. 9. Linked out Prototype & Development Search PeopleSearchhome welcome! Seung Won hurs170@newschool.edu setting help sign out Seung Won Hur portfolio majors profile New York City Design & Management jobs location language news / events groups calender photos messeges (3) edit menu others people job listing (New York City) news / events BBC Ice Cream: Gucci: Buying Assistant *Must have an at least retail buying experience, salary... Bape: Lang Faculty Member Katayoun Chamany Receives Funding From New York State To Develop Stem Cell Science Curriculum Milano Alumna Amber Seely Named In The “Top 40 Under 40” By New Orleans Newspaper Parsons Students Create Concepts For DWR: Tools For Living Media Studies Faculty Member Has New Video And Sound Installation At The Chocolate Factory Advertisement network updates
  10. 10. Linked out Prototype & Development Search PeopleSearchhome welcome! Seung Won hurs170@newschool.edu setting help sign out Seung Won Hur portfolio majors profile New York City Design & Management jobs location language news / events groups calender photos messeges (3) edit menu others people Advertisement Architectural Design Communication Design Desgin & Management Desgin & Technology Environmental Studies Fashion Design Fine Arts Illustration Integrated Design Interior Design Product Design Photography Architecture Architecture & Lighting Design Design & Technology Fashion Design and Society Fashion Studies Fine Arts History of Decorative Arts & Design Interior Design Lighting Design Photography Design & Management Transdisciplinary Design Fashion Marketing Fashion Design Interior Design Graphic Design Undergraduate Graduate AAS
  11. 11. Linked out Prototype & Development Search PeopleSearchhome welcome! Seung Won hurs170@newschool.edu setting help sign out Seung Won Hur portfolio majors profile New York City Design & Management jobs location language news / events groups calender photos messeges (3) edit menu others people Advertisement company title location date posted by Search Advanced Search Keywords find a job recently posted BBC Ice Cream Full-time Web Designer SoHo, New York City 12/05/2009 Nigo
  12. 12. Linked out Prototype & Development Search PeopleSearchhome welcome! Seung Won hurs170@newschool.edu setting help sign out Seung Won Hur portfolio majors profile New York City Design & Management jobs location language news / events groups calender photos messeges (3) edit menu others people Advertisement people search first name: last name: Please select... Please select...location: industry: search name: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  13. 13. Linked out Prototype & Development Search PeopleSearchhome welcome! Seung Won hurs170@newschool.edu setting help sign out Seung Won Hur portfolio majors profile New York City Design & Management jobs location language news / events groups calender photos messeges (3) edit menu others people Advertisement Please select... please choose a country:
  14. 14. Linked out Jan Feb Mar Apr May Jun Jul Aug SepOct Nov Dec Marketing Plan - raise awareness - launch party with students, faculty and alumni - ads on blog / newschool website - word of mouth: marketing (stretch) - stickers - facebook ads - famous alumni job posting TASK 2 TA SK 1 TASK 3 TASK 3 TASK 2 TASK 1
  15. 15. Linked out PARSONS THE NEW SCHOOL FOR DESIGN Linked out connect postgraduates Linked Out: Parsons the School of Design Postgraduates Social Networking Sites Advertisement
  16. 16. Linked out Marketing Plan Strategy Attention - Hold a launch party with NewSchool Alumnae, Staff & Students - Advertise on MyNewSchool - Put Ads on Frequently visited blogs - Put flyers around NewSchool Buildings Interest - Word of Mouth Guerilla Marketing (use early adopters of the site) - e-mail blast to NewSchool Alumnae - Hand out stickers to NewSchool students Desire - Put up job postings working for famous Alumnae (Marc Jacobs, Alexander Wang) - Put up advertising on Facebook Cost Domain Registration: Maximum $50 per year Server Rental: From $180 to maximum $600 per year Site Design: Average $750-$100 once only Promotion: $5,000 to $8,000 Updating: $250 per year Projected Cost: $11,300.00
  17. 17. Linked out Persona
  18. 18. Linked out Schedules & Milestones week 9 week 10 week 11 week 12 week 13week 14 Brainstorming Final Selection Research & Development Prototyping & Primary Research Prototyping & Secondary Research Finalizing Models & Putting Presentation Together Final Presentation - Research tertiary social networking sites - Create the first prototype to test in our domain - Track group progress in visuals and binders - Test the prototype within our domain - Create surveys based on our observations - IDIO based research methods - Track group progress in visuals and binders - Research through books and online secondary sources - Finalize prototype and create the launch plan - Track group progress in visuals and binders - Finalize model and launch plan - Put together presentation and graphics - Put together paper and collection of tracking of group progress Post-Grad Social Networking Milestones Week Nine: Brainstorming and Final Section - Brainstorm ideas for a product and/or service - Explore and research ideas - Narrow down the ideas to the top three - Create presentation boards and pitch ideas - With the help of the class input, select a project ideas Week Ten: Research and Development - Research tertiary social networking sites - Brainstorm ideas for a initial prototype based on research - Create the first prototype to test within our circles of peers - Track group progress in visuals and the group binder Week Eleven: Prototyping and Primary Research - Test out primary prototype within our domain - Create surveys to access user need - Used IDEO based methods of research (word association) - Track group progress in visuals and the group binder Week Twelve: Continued Prototyping and Secondary Research - Research the social networking phenomenon through books and online secondary sources - Finalize prototype and create the marketing and launch plan - Track group progress in visuals and binders Week Thirteen: Finalizing Models and Putting the Presentation Together - Finalize model and launch plan - Put together presentation and graphics - Put together paper and collection of documents that were used to track group progress Week Fourteen: Final Presentation - Present project and final deliverable - Hand in hard copy of group work - Hand in reflective paper
  19. 19. Linked out Group Communication
  20. 20. Linked out Group Documentation date recorded risk description probability impact mitigation plan documentation each team member identify risks and issues and think about possible solution low adoption rate legal issue competition from other social networking sites bad design All team members observe possible risks and issues together and think about necessary changes for the project solution / change
  21. 21. Linked out Work Breakdown Structure LinkedOut Final Model Brainstorming and Idea Selection Research and Development Prototyping and Iteration Finalize and Create Presentation Idea Generation Selection of top choices Pitch top choices Make final selection User Observation Research IDEO Research Methods Prototype Brainstorming Survey Development Distribute Prototype Make Changes Distribute Survey Make Changes Secondary Research Marketing Plan Finalize Model Complete Deliverables Complete Slideshow Complete Reflection
  22. 22. Linked out Elements of Success & Future Improvements Elements of Success: - Different skill sets from all members - Open and transparent communication - Weekend meetings - Structured communication via Wiggio - Even responsibility between team members - Team theme Future Improvements - One set meeting day each week - The creation of more team documents - Structured weekly reports to each other - More training of different skill sets
  23. 23. Linked out Thank You! Questions?

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