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Double page spread_statement_of_intent_guide

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  • 1. DEPARTMENT OF MEDIA & FILM STUDIES AS Media Studies Foundation Portfolio Production Brief (G321) Main Task Music Magazine Double Page Spread Statement of Intent GuideMy research has influenced the type of layout I will be using for my double pagespread. On the left hand side of the double page spread I will have the main imagewhich will cover three quarters of the page, accentuating the artist in the main imagedominance. On the right hand side will be the article (the textual information), this iswhere I will have the stand first, call out boxes and the main body. The example ofthe double page spread is similar to the layout I will be conducting. In essence the lefthand side will be the attractive and eye catching element of the double page spread asthe left hand side will have the main image and the headline, enhance the double pagespread, whilst the right hand side is the informative part.The left hand page will only be divided into grids for the use of the headline, whilstthe textual information which is on the right hand of the double page spread will bedivided into two columns where I will be using a document grid to help keep the textaligned in place. The style model placed below is similar to the layout I will be usingfor my double page spread.DOY 2012-02-01
  • 2. I will be using two images for my double page spread. The main image of the artistwill be allocated on the left, whereby it will be a medium shot, to allow the audienceto see the artist’s gestures, facial expressions and aspects of the costume in the mise-en-scene. The artist’s costume will be relevant to the Hip-Hop genre, this will helpenhance representation of the genre and he will have quite a focused facial expression.The second picture will be allocated on the right hand page in which it will be muchsmaller. This picture will have the artist holding a prop such as a microphone to helprepresent the Hip Hop genre, additionally the artists body gesture will be relevant toDOY 2012-02-01
  • 3. the type of gesture Hip Hop artists tend to do.I want the main image to portray how focused the artist is. This will be done throughthe artist’s facial expressions in the miss-en-scene, being very much still, accentuatinghis focus. This will connote the hard graft that goes into his music career, showinganother light from just the glamour of being a rap star. The supporting image willhave the artist in his element of performing as he will be using.As the title of my magazine is “Raps Royalty”, in which it focuses on positive aspectsof the Hip Hop genre. The article will be about an upcoming artist in the hip hopindustry, it will be about his rise to fame and his upcoming tour. The article will focuson the artists tour a lot, as a part of my unique selling point is that my magazine willfocus on artist’s tours, as from my research other Hip Hop magazines in the UK suchas Rewind doesn’t do this. The article will be in the form on an interview, such thatthe readers get to view his point of the story as they are interested in the artist and notthe actual journalist, ultimately. The article will consist of quite an influential messagethat “no matter what your initial have-nots are, you can still make it in this world”. Asit is an interview it will be a feature of a magazines double page spread.The images will represent the Hip Hop genre through the miss-en-scene this will bedone through the costume being relevant to hip hop. The use of props such asjewellery and microphones will also represent the genre. The facial expression of theartists will be quite sinister and focused, this is relevant to the facial expressionsnormally seen be Hip Hop artists. An example of the facial expression that the artistwill have is displayed below.DOY 2012-02-01
  • 4. The mode of address that will be used in my double page spread will consists oflanguage relevant to the target audience. Esoteric language will be used, to createsolidarity with the audience. Also the text will use colloquialisms and slang relevantto the hip hop genre words such as “dope” and “whips” in replacement of the wordgood and cars, for instance. The use of colloquialisms and slang will help representthe hip hop genre as the language used by most artists is quite informal. Slang andcolloquialisms will also create solidarity with the audience, as it will enhance therelationship with the audience. As it will be language that they can directly relate to.The interview will be quite informal, consisting of fillers and repairs such as “umm”“mmm”, these fillers create the illusion of a natural conversation. Also humour willbe displayed through the use of paralinguistic features such as *laughing*. On thewhole this will make the interview have a low register, as it will be quite informal asseen through the use of non-fluency features such as fillers, informal language andparalinguistic features.The colour scheme will be dark grey and blue. The background will be grey whilst thetextual information will be blue or white. I have chosen this colour scheme as it willallow my magazine to be more cohesive as my front cover also uses this colourscheme.The font will mainly be sans serif as it is easier for the audience to read. The font usedfor my headline will be the same as the font for my front cover; this is also to developthe brand identity of my magazine and to make the magazine flow better. The use ofsimilar fonts to the front cover will allow my double page spread to link to the frontcover.DOY 2012-02-01