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Google me, and what do you see - Personal Branding


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An introduction on how to manage your professional online identity through personal branding

An introduction on how to manage your professional online identity through personal branding

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  • 1. Google me, and what do you see?
    An introduction to managing your online professional image
    Omar Bitar –
  • 2. Who am I?
  • 3. Agenda
    Why personal branding
    How to create your professional online identity
    Selected ‘fun’ topics such as
    How Can You Find Out Who Is Googling You?
    How To Monitor What Is Being Said About You Online
    How To Control Search Engine Top Rankings for Your Name
    How to Remove False Information about Yourself on Internet
    How To Control Search Engine Top Rankings for Your Name
    Productivity tools
    Omar Bitar -
  • 4. Things they all assume we know
    Web 1.0 can be described as one-way communication – very static with very little user interaction. Web 2.0 represents the relationship between people and online content. People can now actively use webpages to publish, comment or edit. Social media, on the other hand, represent the relationship between people online, where technology is simply what makes that relationship easier, or possible at all.
    Omar Bitar -
  • 5. Omar Bitar -
  • 6. How to make a webpage rank high on Search Engines like Google
    Personal SEO – how to make you rank high on Search Engines like Google
    Omar Bitar -
  • 7. The key process of managing your professional online image is called Personal Branding
    Tom Peters – 1997 - The Brand Called You
    We are CEOs of our own companies: Me Inc.
    You’re hired, you report to work, you join a team — and you immediately start figuring out how to deliver value to the customer.
    Along the way, you learn stuff, develop your skills, hone your abilities, move from project to project. And if you’re really smart, you figure out how to distinguish yourself from all the other very smart people walking around with $1,500 suits, high-powered laptops, and well-polished resumes.
    Along the way, if you’re really smart, you figure out what it takes to create a distinctive role for yourself — you create a message and a strategy to promote the brand called You.
    Personal branding is the process of how we market ourselves to others, how we differentiate ourselves by consistently articulating and leveraging our unique value proposition
    Omar Bitar -
  • 8. We are all brands
    If you are not branding yourself, be certain others are doing it for you
    Social psychology 101
    Omar Bitar -
  • 9. Narcissism 2.0??
    Personal branding is NOT just a buzz word, the latest passing fad.
    Personal branding is NOT merely ego-stroking and self-promotion.
    Personal branding is NOT just a catchy logo or tagline.
    It is real and exists around us
    Omar Bitar -
  • 10. Omar Bitar -
  • 11. Omar Bitar -
  • 12. Omar Bitar -
  • 13. Omar Bitar -
  • 14. Omar Bitar -
  • 15. To conclude
    Danah Boyd (Social Network Sites: Public, Private, or What?)
    The Web is made up of mediated publics - the social media (user generated) with following characteristics:
    Persistence – What you say sticks around
    Searchability – easily found (poor children)
    Replicability –you can copy a conversation from one place and paste it into another place. It also means that it’s difficult to determine if the content was doctored
    Invisible audiences – While it is common to face strangers in public life, our eyes provide a good sense of who can overhear our expressions. In mediated publics, not only are lurkers invisible, but persistence, searchability, and replicability introduce audiences that were never present at the time when the expression was created.
    The publics are becoming more public
    Facebook, Google...
    What’s your social capital?
    Omar Bitar -
  • 16. A local example
    Google Adel Ashur, and what do you see?
    Omar Bitar -
  • 17. Omar Bitar -
  • 18. How do you arrive to your brand
    Omar Bitar -
  • 19. Meg Guiseppi – www.
    What are your vision and purpose?
    What do you want to achieve?
    What are your values and passions?
    You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.
    What are your top goals for the next year, 2 years, and 5 years?
    Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.
    Do a self-assessment of your top brand attributes.
    What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality?
    What are your core strengths or motivated skills?
    In what functions and responsibilities do you excel? For what things are you the designated “go-to” person?
    Identifying problems, seeing the details, leading, delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating.
    Get feedback from those who know you best – at work, at home, anywhere.
    How does your self-assessment correspond with their feedback?
    Do a SWOT analysis (Strengths – Weaknesses – Opportunities – Threats) on yourself.
    Don’t dwell on your weak points, but keep them in mind so that you don’t move into a position where that function is the main thrust of the job.
    Who is your target audience?
    Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers or customers in that field are looking for when they’re vetting candidates/service providers. Find out where those people hang out and what key words will attract them. Then position yourself in front of them and capture their attention.
    Who is your competition in the marketplace and what differentiates you from them?
    Determine why decision makers should choose whatever you’re offering over all the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?
    Remember the 3 Cs of personal branding
    Omar Bitar -
  • 20. Clarity
    Omar Bitar -
  • 21. Clarity
    Be clear about who you are, who you are not, who your competitors are, and who your target audience is.
    Understand precisely what differentiates the value you offer from your peers so that you can express it with energy and confidence.
    Know your competitors so that you can distinguish your brand message from theirs.
    Identify your target audience and where you will find them so that you’ll know where to strategically position yourself and communicate your key messages, and how to attract people who will aid you in reaching your career goals.
    Be sure your personal marketing materials speak to your target audience and are thoroughly aligned with meeting their needs.
    Omar Bitar -
  • 22. Consistency
    Consistently express the same personal brand message, designed to resonate with your target audience, across all communications channels you decide to use.
    Put yourself in the place of people assessing you through your communications and deciding whether to hire you or do business with you. If your brand message varies from one real-life setting to the next or from one social network to the next or from one website to the next, people will be confused.
    All of your personal marketing communications must steadfastly convey your good fit for your target companies or organizations and be adjusted if your target audience changes.
    Omar Bitar -
  • 23. Constancy
    Strong brands are always visible to their target audience.
    This requires proactively staying top of mind with them through social media, real-life networking, and all other personal marketing efforts.
    For instance, the immediacy of social media at sites like LinkedIn and Twitter allows you to constantly update your network and target audience in brand-reinforcing micro messages that increase your visibility and credibility.
    Omar Bitar -
  • 24. Omar Bitar -
  • 25. Practical advice
    Omar Bitar -
  • 26. “If you are not on google – you don’t exist”
    Ever googled a colleague, ex-girlfriend, partner?
    Ever googled someone only to not find anything?
    You would want to be on the first page, because unless it is yourself or your mother searching, just how many pages would someone be willing to look at?
    Omar Bitar -
  • 27. Use to help make sense of your google presence
    Digitally DissedEntering your name into a search engine yields little about you on the Web, but what exists is either negative or inconsistent with how you want to be known.
    Attempt to get the off-brand content removed or remove it yourself if you have control over the page
    Digitally DisastrousThere is a lot of information about you on the Web, but it has little relevance to what you want to express about yourself. This can be a challenge since it can be difficult to get irrelevant information to disappear. The information may also include results about someone else who shares your name.
    Add middle initial
    Use the same name consistently in all your communications, both online and offline (on your business card, resume, etc.).
    Register your name as a domain name.
    Omar Bitar -
  • 28. Use to help make sense of your google presence
    Digitally DabblingThere is some information on the Web about you that supports the personal brand you're trying to communicate but not much.
    Beef up the amount of on-brand information about you on the Web by starting your own blog and updating it consistently, as well as creating a public LinkedIn profile and writing articles for online publications.
    Digitally DistinctThis is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand.
    Remember that your Google results can change as fast as the weather in England during summer.
    So, regularly monitor your online identity. That way, if something negative, such as an anonymous attack on your character on a blog crops up, you can address it quickly before it gets out of hand.
    Omar Bitar -
  • 29. First step is to create a Google profile
    A Google profile is exactly what it sounds like: A personal profile that appears when someone does a Google search of your name.
    Omar Bitar -
  • 30. Omar Bitar -
  • 31. Excellent means of ranking on search engines
    Creates relevant ‘you’ content
    Increases the control you have over what is being put out there about you
    Fantastic means of positioning yourself as an expert/guru
    In short, the main source of your online brand
    Omar Bitar -
  • 32. Omar Bitar -
  • 33. Things to consider
    Url – your name or topic?
    A static webpage or a frequently updated blog?, or your own domain?
    How to set up a blog/website?
    Omar Bitar -
  • 34. Omar Bitar -
  • 35. More than 65 million people have a presence on Linkedin
    Facebook for professionals where you can connect and engage – fantastic potential
    It is a dynamic CV
    It’s a place to find opportunities
    It is a place to access relevant knowledge
    It is a reference check
    Omar Bitar -
  • 36. Linkedin profile 101 - pointers
    Dan Schawbel -
    Custom URL: Your LinkedIn URL should appear as “”, but this is not default. It will help your profile rank higher in Google and to make it easier for people to find you.
    Headline: The last job you had will automatically be headline, but it can be changed to reflect your brand
    “Marketing Specialist for Toyota,” it could be “Internet Marketing Expert for Fortune 500 Companies.” 
    Summary: Should include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want.  Spice this section up with your unique abilities and differentiators, such as industry awards and honours. 
    Experience: At the very least put every single job you’ve had that is still related to either your current position or the job you are searching for.  The easiest way to complete this section is to copy and paste the bullets from your traditional CV.
    Keywords: Flood your entire LinkedIn profile with keywords because people will be using LinkedIn as a talent search engine.  By selecting a few keywords that are also found in your headline, and sprinkling them throughout your profile, you will rank higher for those terms when someone conducts a LinkedIn “people search.”  If you show up first or second, then you may get the opportunity over everyone else.
    Applications: If you have a blog or a twitter account you can and should add it to your profile
    Websites: You can list up to three website links, which should be your blog, any web pages you own, your company and possibly your Twitter profile link.  Change “My Website” to the actual title of your link. This will help optimize your profile and drive Google PageRank to your other web properties
    Recommendations: Make sure you give and get recommendation from people you have worked with
    Omar Bitar -
  • 37. Linkedin profile 101 - pointers
    Develop your network
    Import your contacts
    Be open and available
    By being available and open to accepting contact requests and continuing conversations, it will help you build relationships.
    Consider leaving your email address
    People cannot add you to their network without your email address
    Promote your Linkedin URL
    Take your distinct URL and put it  in your email signature, on your traditional resume, on your blog, your website, your presentations, and possibly on your business card.
    Update your status
    Make sure message is professional
    Create and/or join groups
    Position yourself as a leader/expert
    Answer questions
    Omar Bitar -
  • 38. Omar Bitar -
  • 39. Something to consider
    Over 400 million active users
    Facebook has become a place for personal, product and corporate branding.
    Like every other brand that exists on Facebook you have the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more.
    You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.
    Filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria.
    You will be searched on Facebook by potential dates, managers, and teachers, customers, colleagues, so use common sense in determining how you want to represent yourself.
    You are what you publish and first impressions are everything – content is king!
    Omar Bitar -
  • 40.
    Omar Bitar -
  • 41. Omar Bitar -
  • 42. Omar Bitar -
  • 43. What to consider when building a brand aware Facebook presence
    Know your audience
    • Does your boss need to know you had a crazy weekend?
    Branding strategy
    • choosing what links, info and media to share in your news stream to add value to your brand and those you’re friends with
    Privacy settings
    • Create friendlists
    • 44. Got to account > Privacy Settings
    Omar Bitar -
  • 45. Omar Bitar -
  • 46. What to consider when building a brand aware Facebook presence
    Fill out your profile completely
    • The My LinkedIn Facebook app
    Grow you network
    • Import contacts
    • 47. Look at friends’ friends
    Update status
    • Provide quality info, video, links...
    Create group or Facebook page
    Join or start an event in your area
    Claim your Facebook username
    - Can only be done once (Account settings)
    Create links on your other webpages
    Use smart apps like My LinkedIn or Extended Info
    Super Secret tip! Use Facebook ads
    Omar Bitar -
  • 48. 6 million and increasing
    It is a social network, but also an information network
    Think Facebook status, but with only 140 characters
    As a Twitter user you can post updates, follow and view updates from other users
    Send a public reply or private direct message to connect with another Twitter
    Great for personal use and branding, a must for businesses
    Omar Bitar -
  • 49. Omar Bitar -
  • 50. Five main ways of using twitter
    • Engage with people and conversations
    • 51. Great means of meeting people
    • 52. Customer Support
    • 53. Information
    • 54. Incredible source of news, info, links
    • 55. Find more relevant content than when using Google
    • 56. Follow CNN and get live updates
    • 57. Discuss with experts
    • 58. Feedback
    • 59. Great tool for polls, asking for feedback
    • 60. But you need to give in order to receive
    • 61. Monitor
    • 62. Very easy to monitor what is being said about you, your brand, your company, or key topics
    • 63. Use of monitoring tools
    • 64. The story of pizza, flight, software and the rest of the world
    • 65. Find a job, business opportunities
    Omar Bitar -
  • 66. Good to keep in mind when using twitter
    Register and claim your name/brand before others do
    How do you want brand yourself
    Fill out your user profile
    Match rest of online network profiles
    Twitter background
    Become known as expert or resource
    Tweet quality
    Have your blog posts pushed automatically
    Find interesting info and share
    If you are really serious – twitter marketing plan
    Email signature
    Personal/corporate website
    Email newsletter
    Guest blogging
    Twitter networking
    Retweet and follow – but content is king!
    Omar Bitar -
  • 67. 5 rookie mistakes to avoid
    Do not post only links to your site/blog. Blatant self-promotion is not something not something people want to see
    Don’t be afraid of other Twitterers, don’t be afraid of replying to people interacting with youDon’t write about your mundane habitsNo flaming or insultingDo not beg for followers or listen to those Get 1000 Followers NOW! It is not true and not good marketing for your own name
    Omar Bitar -
  • 68. The twitter lingo
    Twitter : Your online status message.
    Tweet : A short spdate of what you are doing for about 140 characters.
    Followers : People who are subscribed of your updates or fondly known as Tweets.
    Following : People you are interested for following by subscribing to their updates or tweets.
    Direct Message (DM) : Sending a Direct Message to your followers.
    At (@) : You can use this when you are referring him/her in your updates. You can prefix their username with @ to display his/her Twitter account in the update.
    Re-Tweet (RT) : You can Relay a tweet or update by a Twitterer or Tweeter to everyone who are following you.
    Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #.
    Tweet – Up : When a group of Twitterers or Tweeters arranges a meeting for a social interaction or for some bloggers meet and so on.
    Blocking/Spam : You may get requests from Spam Twitterers. You can block them in two ways. Directly from the User’s Twitter page or  through your Followers list . Just hit Block and Twitter will confirm it. Real people (not spammers)
    Omar Bitar -
  • 69. There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact
    Used by educators, businesses, celebs and Presidents
    2 billion videos are being watched each day
    Often used as content source for other sites
    Very effective in communicating your personal brand because your audience will already feel like they’ve met you by the time the video is over.  With video, you get a sense of who someone really is based on their voice, their face and their body motions.  Video can support your branding efforts like no other medium on the web
    Omar Bitar -
  • 70. Simples!
    Brand your youtube profile
    Create interesting videos – content is king!
    Promote your videos
    Omar Bitar -
  • 71. Omar Bitar -
  • 72. Omar Bitar -
  • 73. My hidden super message
    Real online identity management happens when you utilise as many as possible of these platforms and cross-link and recycle
    It will increased visibility and potential credibility
    Omar Bitar -
  • 74. How To Control Search Engine Top Rankings for Your Name
    Google profile
    Join social networks
    Start your own blog
    Get a domain name
    Follow the steps explained up to this point
    Omar Bitar -
  • 75. How Can You Find Out Who Is Googling You?
    You can’t – not exactly anyway. Google will not give you this.
    But with some trapping skills you can find out when and where someone is searching for you. &
    Create profile, then these sites work by placing your profile high up in search engine results.
    Your respective profile will be one of the first hits people will see when searching for your name.
    Once someone clicks through, you will receive an eMail alert.
    Their IP address will reveal where the search originated from and the search term they used may tell you who they are or why they are looking for you.
    Omar Bitar -
  • 76. How To Monitor What Is Being Said About You Online
    Google alert is your best friend
    But you can also use Social Mentions & Trackle
    Omar Bitar -
  • 77. How to Remove False Information about Yourself on Internet – the case of Adel
    Swallow your pride and contact the author and try to find out what has happen
    Identify the name and contact information of the person who registered the site that hosts the libelous material
    Report All Terms & Conditions Violations to the Host
    Report Privacy or Copyright Infringement To Google
    Google’s web page removal request tool
    Report Any Other Abuse to Google
    Spam Report Tool
    Crowding out
    Omar Bitar -
  • 78. Productivity tools – checks username availability across the most popular socialnetworking sites – no need to re-enter personal info each time you join a new site. This service does it for you – fantastic tool to keep updated on all your social identities
    Rss reader – having updates from blogs/websites you follow in one place
    Omar Bitar -
  • 79. Who am I?
  • 80. Thank you
    Omar Bitar -