1. Traditional Online Forums “ The secret location of The Holy Grail of digital marketing in the Arab world ”
2. Facebook, & Twitter became such a buzz words nowadays , But are these Social Medias more powerful and useful for business from relatively old Social Media Type Forums in the Arab word ?
3. Online Forums. Forums are the hidden gems of the social web. In a forum – unlike Facebook and Twitter – product conversations are not intrusive, they’re integral. Those conversations are often a consumer’s only reason for being in a forum in the first place The very nature of forum posts – embedded within the forum itself, rather than placed peripherally around the edges – makes them part of the conversation instead of competing with it.
4. New Survey from PostRelease Reveals People who contribute to online forums are overwhelmingly more engaged in “influential” activities – both online and offline – than people who don’t use forums . Source :PostRelease
5. Forum-users are3.5times more likely to proactively recommend a particular purchase to someone else 3.5times more likely to share links about new products. 4times more likely to post online ratings and reviews Almost twice as likely to share advice – offline and in person – based on information they’ve read online Source :PostRelease
6. 79.2 percent of forum contributors help a friend or family member make a decision about a product purchase – compared with 47.6 percent of non-contributors and 53.8 percent overall Source :PostRelease
7. Good BAD 66 percent of forum contributors post online ratings/reviews of products/services, compared with 16.8 percent of non-contributors and 26.4 percent overall. Source :PostRelease
8. 43.6 percent of forum contributors share links to articles about new products or reviews of products – compared with 12 percent of non-contributors and 18.2 percent overall
27. Why Forums are the most popular websites in the Arab world?
28. “ If you search in English for a specific mobile phone model, you will land on a specialized portal with specifications, reviews and photos. In Arabic, you will probably end up in a forum where a question is being asked about that phone. It is unlikely in Arabic searches that the first page of results would not have a forum.” Wael Ghonim, Google’s marketing manager for the Mena region. بالعربي
29. “Forums - as old a technology they are - simply gives us Arabs this ‘Majlis' atmosphere. Even when you join a new forum, you post a 'welcome me thread' and you receive many a virtual handshake and kiss on the cheek and 'kalam 7ilo' as if you were walking into a new friend's Majlis for the first time.” Source : arabcrunch.net Yacoub Al-Slaise,
30. Majlis is an Arabic term meaning "a place of sitting" used to describe various types of social gatherings among common interest groups be it administrative, cultural or religious with linguistic connections to Arabic countries. en.wikipedia.org/wiki/Majlis Forums is the digital equivalent to Majlis What comes to Arab World …
31. Anonymity in forums also opened the door for creating social interactions. The Arabic Culture is a conservative one ,compared to western world ,Arabs tend not to share actual photos ,not to publicly mix genders with friends list etc… Therefore some of the technological features of the Open social platform s doesn't strongly push the Arab forum users to migrate into open mainstreams .
32. Forums also have an incentive and reward system that most people forget about, like post counts, badges and even promotions into moderators and admins which until recently was not available in many Web 2.0 tools
33. Content Platform Kooora.com Kooora.com Forum.kooora.com 118,506 pages of content 5,000,000 registered forum users Generating Social Platform 25,000,000 forum topics
