Social Media


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Social Media

  1. 1. Traditional Online Forums <br />“<br />The secret location of The Holy Grail of digital marketing in the Arab world ” <br />
  2. 2. Facebook, & Twitter became such a buzz words nowadays , But are these Social Medias more powerful and useful for business from relatively old Social Media Type Forums in the Arab word ?<br />
  3. 3. Online Forums.<br />Forums are the hidden gems of the social web.<br />In a forum – unlike Facebook and Twitter – product conversations are not intrusive, they’re integral. Those conversations are often a consumer’s only reason for being in a forum in the <br />first place<br />The very nature of forum posts – embedded within <br />the forum itself, rather than placed peripherally <br />around the edges – makes them part of the <br />conversation instead of competing with it. <br />
  4. 4. New Survey from PostRelease Reveals<br />People who contribute to online forums are overwhelmingly more engaged in “influential” activities – both online and offline – than people who don’t use forums .<br />Source :PostRelease<br />
  5. 5. Forum-users are3.5times more likely to proactively recommend a particular purchase to someone else<br />3.5times more likely to share links about new products.<br />4times more likely to post online ratings and reviews<br />Almost twice as likely to share advice – offline and in person – based on information they’ve read online<br />Source :PostRelease<br />
  6. 6. 79.2 percent of forum contributors help a friend or family member make a decision about a product purchase – compared with 47.6 percent of non-contributors and 53.8 percent overall<br />Source :PostRelease<br />
  7. 7. Good<br />BAD<br />66 percent of forum contributors post online ratings/reviews of products/services, compared with 16.8 percent of non-contributors and 26.4 percent overall.<br />Source :PostRelease<br />
  8. 8. 43.6 percent of forum contributors share links to articles about new products<br />or reviews of products – compared with 12 percent of non-contributors and 18.2 percent overall<br />
  9. 9. Forums<br />Open Platform <br /><ul><li>Product oriented
  10. 10. Power of Topic
  11. 11. One user several community
  12. 12. Group input to facilitate collaboration and decision
  13. 13. Focused topic
  14. 14. Topic well preserved and archived
  15. 15. Minimum noise
  16. 16. Minimum spamming
  17. 17. Brand oriented
  18. 18. Power of Network
  19. 19. One user several network
  20. 20. Personal sharing profile influence
  21. 21. More general
  22. 22. Topic dispersed
  23. 23. High level of noise
  24. 24. High spamming level (fake profiles)</li></ul>V<br />s<br />
  25. 25. Forums<br />Open Platform <br />• Comments are poorly indexed by search engine (users profiles an walls).<br /><ul><li>Lacks proper archiving ,the conversation and topics changes to new ones once not active .
  26. 26. Conversation of status nature :</li></ul>“I’m listening to music I have a new car stereo !!”<br />“ I purchased the best brand !!”<br />• Forum posts are indexed by search engines and <br />carry significant weight in optimizing search results. <br />• Posts also are archived and remain for the life of the forum, continuing to live a long time online even when the conversation isn’t active<br /><ul><li>Conversation informative nature :</li></ul>“What to look for in a car stereo” <br />“Can someone recommend the best brand?”<br />V<br />s<br />
  27. 27. Why Forums are the most popular websites in the Arab world?<br />
  28. 28. “ If you search in English for a specific mobile phone model, you will land on a specialized portal with specifications, reviews and photos.<br />In Arabic, you will probably end up in a forum where a question is being asked about that phone. It is unlikely in Arabic searches that the first page of results would not have a forum.”  Wael Ghonim, Google’s marketing manager for the Mena region.<br />بالعربي <br />
  29. 29. “Forums - as old a technology they are - simply gives us Arabs this ‘Majlis' atmosphere. Even when you join a new forum, you post a 'welcome me thread' and you receive many a virtual handshake and kiss on the cheek and 'kalam 7ilo' as if you were walking into a new friend's Majlis for the first time.”<br />Source : Yacoub Al-Slaise, <br />
  30. 30. Majlis is an Arabic term meaning "a place of sitting" used to describe various types of social gatherings among common interest groups be it administrative, cultural or religious with linguistic connections to Arabic  countries. <br /><br />Forums is the digital equivalent to Majlis <br />What comes to Arab World …<br />
  31. 31. Anonymity in forums also opened the door for creating social interactions.<br />The Arabic Culture is a conservative one ,compared to western world ,Arabs tend not to share actual photos ,not to publicly mix genders with friends list etc… <br />Therefore some of the technological features of the Open social platform s doesn't strongly push the Arab forum users to migrate into open mainstreams .<br />
  32. 32. Forums also have an incentive and reward system that most people forget about, like post counts, badges and even promotions into moderators and admins which until recently was not available in many Web 2.0 tools<br />
  33. 33. Content Platform<br /><br /><br /><br />118,506 pages of content <br />5,000,000<br />registered forum users <br />Generating<br />Social Platform <br />25,000,000 forum topics <br />
  34. 34. Traffic Overview <br />Female<br /><br />44,725,195 participations<br />Social Platform <br />1,845,516 articles<br />
  35. 35. Content Platform<br />Open forums<br /><br />Forum.eqla3<br />701,770<br />Topics <br />2,500,452 monthly unique users <br />Social Platform <br />24,248,554 participation <br />
  36. 36. THANK<br />YOU<br />VERY<br />MUCH<br />