Realtor Marketing
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Realtor Marketing

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www.elify.com presentation on Facebook Makreting for Realtors.

www.elify.com presentation on Facebook Makreting for Realtors.

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Realtor Marketing Presentation Transcript

  • 1. Realtor Marketing Strategy
    • Generate more referrals by staying top of mind as a trusted advisor and engaging friend .
  • 2. Why?
    • Referrals! Referrals! Referrals!
    • Make it easier for your friends to refer you their friends
    • Your Friends are on Facebook - 300 million users
    • Their Friends are on Facebook - 130 each on average
    • http://www.facebook.com/press/info.php?statistics
  • 3. How?
    • Set up a Profile Page - Personal/Professional Page
    • Set up a Fan Page - Business Page
    • Advertise - Cheap, Targeted, Pay per Click Preferred
    • Search - For Leads, For Interests, For Competitors
    • ELIFY - Make it Your Social Media Home Page
  • 4. Profile Page
    • http://mashable.com/2009/04/02/facebook-personal-brand/
    • mini bio first person, call to action
    • make your info section clean and professional
    • invest in your picture
  • 5. Fan Page
    • http://mashable.com/2009/09/22/facebook-pages-guide/
    • custom fan page picture
    • custom fan page tabs applications
    • use this as your business hub with ELIFY
  • 6. Advertise
    • Cheap
    • Targeted
    • Pay per Click best option
    • Don’t expect a lot of click through, but good TOM
    • http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6002208824560&act=25208184
  • 7. Search
    • http://mashable.com/2009/08/10/facebook-launches-realtime-search/
    • http://www.facebook.com/search/?q=home+sale+iowa&init=quick
  • 8. ELIFY
    • Your Profile Page/Fan Page can by your Social Media HUB with ELIFY
    • Links to Twitter, LinkedIN, YouTube
    • Use as central place to update and manage
    • Some Realtors pay $400/mth for complete service, using Facebook as little as $150/month
  • 9. Any Questions?
    • Facebook Questions?