Realtor Facebook Strategy

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A strategy from OmahaJoe@elify.com for Realtors to use Facebook to generate more referrals.

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Realtor Facebook Strategy

  1. 1. Facebook Realtor Strategy <ul><li>Do you want to generate more referrals and stay top of mind as a trusted advisor to your friends? </li></ul>
  2. 2. Why <ul><li>Word of mouth marketing = Referrals! </li></ul><ul><li>Social Media is changing the way people make decisions and share information with each other. </li></ul><ul><li>Your Friends are on Facebook - 350 million users </li></ul><ul><li>Their Friends are on Facebook - 130 each on average http://www.facebook.com/press/info.php?statistics </li></ul><ul><li>Facebook helps you communicate with your friends, making it easier for them to refer their friends to you. </li></ul>
  3. 3. How <ul><li>Set up a Profile Page - Personal/Professional Page </li></ul><ul><li>Set up a Fan Page - Business Page </li></ul><ul><li>Set up custom tabs/applications on your Fan Page. </li></ul><ul><li>Develop a Strategy - know your why, listen, & engage </li></ul><ul><li>ELIFY teaches you to do it yourself or we do it for you . </li></ul>
  4. 4. Profile Page <ul><li>http://mashable.com/2009/04/02/facebook-personal-brand/ - this will help you do it yourself! </li></ul><ul><li>mini bio in first person, call to action </li></ul><ul><li>make your info section clean and professional </li></ul><ul><li>invest in your picture, its your image to the world </li></ul><ul><li>$250 gets you a custom picture, copywritten bio, and other Social Media integration on your profile from Elify. </li></ul>
  5. 5. Fan Page <ul><li>http://mashable.com/2009/09/22/facebook-pages-guide/ - this will help you do it yourself! </li></ul><ul><li>customize your fan page picture </li></ul><ul><li>add custom fan page tabs and applications </li></ul><ul><li>Make it your Social Media hub for all clients/prospects </li></ul><ul><li>$750 gets you a custom picture, copywritten content, full Social Media integration, and custom Welcome tab for your fan page from ELIFY. 48 hour delivery! </li></ul>
  6. 6. Customize <ul><li>Add standard applications to your fan page...create a poll, link your listings, add your blog and other feeds </li></ul><ul><li>Choose or create a custom ELIFY application to engage your clients/prospects in a fun, unique manner </li></ul><ul><li>ELIFY will customize and manage your Facebook page for you. We update your wall daily , post a biweekly written blog , and alternating weekly video blog. We integrate and share updates with Twitter, LinkedIN, and offer you unlimited email marketing all for $195/month! </li></ul>
  7. 7. Strategy <ul><li>Y - Determine your Why. </li></ul><ul><li>F ind your friends, competitors, and target market. </li></ul><ul><li>I nvest in your image now to give the right impression. </li></ul><ul><li>L isten first for information http://mashable.com/2009/08/10/facebook-launches-realtime-search/ </li></ul><ul><li>E ngage in the conversation using personalized, meaningful content on a consistent basis. </li></ul><ul><li>ELIFY provides Y-FILE strategy consults for $150/hr. </li></ul>
  8. 8. ACT NOW Call Joe 402-960-4969 Email [email_address] [email_address] [email_address] <ul><li>Make Facebook your Social Media HUB </li></ul><ul><li>Use it as a central place to update and manage all your Social Media (Twitter, LinkedIN, YouTube, etc.) </li></ul><ul><li>Customize it to differentiate yourself from the competion, stay top of mind, and create more referrals </li></ul><ul><li>Choose ELIFY as your Strategic Partner to help you develop and execute your Facebook Fan Page Strategy. Make Facebook your top Referral source! </li></ul>

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