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Realtor Facebook Strategy
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Realtor Facebook Strategy

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A strategy from OmahaJoe@elify.com for Realtors to use Facebook to generate more referrals.

A strategy from OmahaJoe@elify.com for Realtors to use Facebook to generate more referrals.

Published in: Real Estate, Technology, Business

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Transcript

  • 1. Facebook Realtor Strategy
    • Do you want to generate more referrals and stay top of mind as a trusted advisor to your friends?
  • 2. Why
    • Word of mouth marketing = Referrals!
    • Social Media is changing the way people make decisions and share information with each other.
    • Your Friends are on Facebook - 350 million users
    • Their Friends are on Facebook - 130 each on average http://www.facebook.com/press/info.php?statistics
    • Facebook helps you communicate with your friends, making it easier for them to refer their friends to you.
  • 3. How
    • Set up a Profile Page - Personal/Professional Page
    • Set up a Fan Page - Business Page
    • Set up custom tabs/applications on your Fan Page.
    • Develop a Strategy - know your why, listen, & engage
    • ELIFY teaches you to do it yourself or we do it for you .
  • 4. Profile Page
    • http://mashable.com/2009/04/02/facebook-personal-brand/ - this will help you do it yourself!
    • mini bio in first person, call to action
    • make your info section clean and professional
    • invest in your picture, its your image to the world
    • $250 gets you a custom picture, copywritten bio, and other Social Media integration on your profile from Elify.
  • 5. Fan Page
    • http://mashable.com/2009/09/22/facebook-pages-guide/ - this will help you do it yourself!
    • customize your fan page picture
    • add custom fan page tabs and applications
    • Make it your Social Media hub for all clients/prospects
    • $750 gets you a custom picture, copywritten content, full Social Media integration, and custom Welcome tab for your fan page from ELIFY. 48 hour delivery!
  • 6. Customize
    • Add standard applications to your fan page...create a poll, link your listings, add your blog and other feeds
    • Choose or create a custom ELIFY application to engage your clients/prospects in a fun, unique manner
    • ELIFY will customize and manage your Facebook page for you. We update your wall daily , post a biweekly written blog , and alternating weekly video blog. We integrate and share updates with Twitter, LinkedIN, and offer you unlimited email marketing all for $195/month!
  • 7. Strategy
    • Y - Determine your Why.
    • F ind your friends, competitors, and target market.
    • I nvest in your image now to give the right impression.
    • L isten first for information http://mashable.com/2009/08/10/facebook-launches-realtime-search/
    • E ngage in the conversation using personalized, meaningful content on a consistent basis.
    • ELIFY provides Y-FILE strategy consults for $150/hr.
  • 8. ACT NOW Call Joe 402-960-4969 Email [email_address] [email_address] [email_address]
    • Make Facebook your Social Media HUB
    • Use it as a central place to update and manage all your Social Media (Twitter, LinkedIN, YouTube, etc.)
    • Customize it to differentiate yourself from the competion, stay top of mind, and create more referrals
    • Choose ELIFY as your Strategic Partner to help you develop and execute your Facebook Fan Page Strategy. Make Facebook your top Referral source!