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包季真《电子商务的用户体验》

by Jason Bao on Aug 21, 2010

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从传统商户到了线上的电子商户,无论是用户,营销和产业链都会有所变化。那么,电子商务到底对我们以前熟悉的传统产业会有什么变化和挑战呢?

从传统商户到了线上的电子商户,无论是用户,营销和产业链都会有所变化。那么,电子商务到底对我们以前熟悉的传统产业会有什么变化和挑战呢?
为了提高成交量,店铺首页改放置什么样的内容?宝贝详情页面又该放置什么样的内容?

培训目标
* 了解用户体验,用户为什么购买商品
* 了解互联网用户与线下用户的差别
* 科学地安排店铺首页和宝贝详情页的内容
* 学习品牌的视觉管理,做专业的品牌

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包季真《电子商务的用户体验》 — Presentation Transcript