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Olympic Sport Policy


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  • 1. Olympic Sport Policy
  • 2. By the end of this class you should know
    • Role of the International Olympic Committee
    • Mandate, Governance Structure and Priorities of the Canadian Olympic Committee
    • Policy Issues Facing Olympic Sport
  • 3. Major Games in Amateur Sport
    • Olympic Games
    • Paralympics
    • Pan American Games
    • Commonwealth Games
    • World University Games
    • World Games for the Deaf
    • Special Olympics World Games
  • 4. Olympic History
    • The first Olympic Games were held in 776 BC by Greeks…every 4 years
    • Chariot racing, boxing, wrestling, footraces, discus, archery
    • Sport was part of primitive religious festivals; played to honour gods
    • Wars stopped to allow for games
    • Games were abolished in AD 393
  • 5. The Olympic Movement
    • The Festival of the Olympiad was reinstituted in 1896 (Athens)
    • 245 male athletes from 13 nations
  • 6. International Olympic Committee
    • Baron Pierre de Courbertin (1896-1925) relaunched the Olympics
    • IOC founded in June 1894 to govern Olympic organization and policy
  • 7. The IOC
    • Nonprofit organization independent of any government or nationality
    • Revenue in the billions
    • IOC receives revenues from rights to the Olympic games, associated marks and terminology
    • Comprised of 115 members
    • Jacques Rogge current President
  • 8. IOC Mandate
    • To encourage sport development, coordination and collaboration…to place sport at the service of humanity
    • To ensure Olympic games held
    • To promote peace, sport ethics, fair play, concern for the environment and sport for all
    • To fight discrimination, violence, doping…affecting health of athletes
  • 9. Canadian Olympic Committee Vision
    • Canada’s Winter Olympic Team in 2010 being 1st in the World
    • Canada’s Olympic Team in 2012 being among the Top 8 Nations
    • Canada is a country where sport is central to its culture as evidenced by an active and healthy population participating at all levels in all communities
    • Olympic values, drug free participation and ethical behaviour guide our athletes and Canadian youth
  • 10. COC Role
    • COC is responsible for all aspects of
    • involvement in the Olympic Movement:
    • Participation in Olympic and Pan American Games
    • Managing a variety of cultural and educational programs promoting Olympic values
    • Grass roots programming to promote Olympic values
    • Selecting and supporting Canadian cities to bid to host games
  • 11. COC Mission and Goals
    • The Canadian Olympic Committee is dedicated to developing and advancing sport and the Olympic Movement for all Canadians from coast-to-coast-to-coast
      • Top 3 in 2006 (Turin)‏
      • Top 16 in 2008 (Beijing)‏
      • First in 2010 (Vancouver)‏
      • Top 8 in 2012
  • 12. COC Governance
    • Two-tiered system of governance, Board of Directors (77) and staff
    • Board sets policy, vision and strategic direction
    • Current CEO is Chris Rudge
    • “ Rights holder” to hosting the Olympic Games in Canada
    • Host duties turned over to Organizing Committee for Olympic Games (OCOG)‏
  • 13. COC Sponsors
  • 14. A Look Back (2001-04)‏
    • In 2001 Board agreed a new approach to the distribution of funding
    • Funding to NSOs based on results at most recent Olympics or Pan Am Games
    • In 2002 created Canadian Olympic Excellence Fund to provide special funding for high performance athletes (7+M)‏
    • Own the Podium 2010 Program (2005-08) to result in 35 medals in Vancouver
  • 15. Current Policy Issues
    • Performance Enhancement: Doping Control through Drug Testing
    • 1968 beginning of drug testing for athletes
    • World Anti Doping Agency formed 1999
    • Mandate: communicate, define, test, sanction
  • 16. Current Policy Issues
    • Choosing a Host City
    • Policy to guide bid selection process
    • Policy to address behaviour of IOC members re: bid cities
    • IOC Ethics Commission created
  • 17. Current Policy Issues
    • Corporate Sponsorship
    • IOC has policy to define who has the right to market and sell which sponsorships
    • Added clause giving veto power over sponsors’ marketing plans
    • Host city must not have over-reliance on commercial sponsorship
  • 18. Current Policy Issues
    • Television Rights
    • IOC retains the right to negotiate television contract and shares revenues among the NSOs, OGOCs and ISFs
  • 19. Current Policy Issues
    • New Olympic Sports
    • How many sports should the Olympics include?
    • IOC has policy to define exactly which sports will compete and how to add new sports
    • 3 categories: active, recognized, past
  • 20. Current Policy Issues
    • Security
    • Major issue
    • IOC, NSO and OCOG all have security policies in place
    • Olympic Village accreditation
  • 21. Current Policy Issues
    • Image and Politics
    • IOC has taken great pains to maintain image of excellence and ethical behaviour; role in world peace….
    • However, viewed by some as a closed shop
    • Politics are unavoidable…governments use Olympics to send messages via boycotts, etc.