SlideShare a Scribd company logo
1 of 26
Download to read offline
Enhancing personas with their main
            scenarios



Speaker:

Marta López Reyes
Enhancing personas with their main scenarios 2011 v4
Who are we?…

                Quality      Accessibility

                                             Development



                       Office of
                       Learning
                     Technologies                 Pedagogy
                        (OLT)


                                              Design
                                User
               Linguistics    Centered
                               Design
It is said…
(…) The use of a usability and accessibility lab, with applications
and prototype testing, including a formal "applications
certification," is key to the UOC IT innovation process. (…)

For example, the UOC has identified the UOC user types:

             "I love learning." (22% of students)
             "Learning helps me grow." (25% of students)
             "I intend to improve my career." (12% of students)
             "I have to study." (11% of students)
             "I want it easy." (20% of students)


Gartner: “The Third-Generation LMS at Universitat Oberta de Catalunya”
Our Virtual Campus
Open source

Integrating other solutions

Engaging-for-all

Accessible-to-all

Versatile
Enhancing personas with their main scenarios 2011 v4
User Centered Design
                                      User
                                    Centered
                                     Design
                Quality                        Development




      Accessibility                                     Pedagogy




                      Linguistics              Design
Visual definition
Short definition
What is the process we follow at the UOC?


                                     Plan UCD process
     The system satisfies
      the requirements



                                  Specify context of use



    Evaluate designs against                                     Specify organizational and
       user requirements                                             user requirements



                                 Produce design solutions




           ISO 13407 Model (Human centred design processes for interactive systems)
What is the process we follow at the UOC?


                                     Plan UCD process
     The system satisfies
      the requirements



                                  Specify context of use



    Evaluate designs against                                     Specify organizationaland
                                                                 Specify organizational and
       user requirements                                             user requirements
                                                                     user requirements



                                 Produce design solutions




           ISO 13407 Model (Human centred design processes for interactive systems)
Personas
Personas are fictional characters created to represent the
different user types within a targeted demographic, attitude and/or
behavior set that might use a site, brand or product in a similar way.
Common Representations of Personas




       http://www.agorablue.com/services/




                                            http://www.sapdesignguild.org/resources/glossary_usab/index2.html




http://room07.com/
A Different Approach to Present Personas
What do you think about these people?




  Tired                                 Serious
                 Responsible                                    Tidy

                                   Authoritarian
          Nice
                                                            Friendly
                    Hard-working
 Intolerant                                       Selfish
Introducing personas
                              Development
      Quality




Accessibility                          Pedagogy




                Linguistics   Design
Combining the concepts of personas & scenarios




         +                 =
Our Personas
     Martina, 40: "I enjoy studying“ married with two children.

     Martina is forty years old, and married with two children (Anna, 6, and Toni, 8). She works part‐time as a
     journalist for a local paper. She has always wanted to study Art History and now the children are going to school,
     she has been able to make her dream come true and enrol at the UOC.

     She has been studying for five semesters and she likes to dig deep into each of the subjects, which is why she only
     studies a few each semester. Her main tool for studying is the computer, which she uses to consult the additional
     classroom resources and communicate with her lecturers and classmates.

     Despite the fact that her studies come in third place behind her family and work, studying again makes her feel very
     good about herself. She is in no hurry to finish, and prefers to enjoy each subject and everything about being a student.




    Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend.

    Jordi is thirty‐two and lives with his girlfriend, Anna. He works as a technology expert at a small consultancy firm.
    He studied a Computer Engineering Foundation Degree. Thanks to advice from a friend, he enrolled at the UOC to study
    a full Computer Engineering Degree. He is looking for promotion and a better wage at his company.

    So as to be able to balance work and home life, Jordi has a set schedule for studying. He sets aside Saturday
    mornings for completing his continuous assessment activities. As he has little time, he focuses on studying that which is
    vital to passing the subjects. At the end of the day, the most important thing is the qualification, and he is in a hurry to
    gain it. He likes the fact that the UOC allows him to express his individualism and his desire "to get on with the work",
    though he also enjoys the support gets from the lecturers when he needs it..
Our Personas
     Martina, 40: "I enjoy studying“ married with two children.

     "At home"
     Martina takes advantage of the time her children spend doing their homework to go over the UOC materials and to
     prepare for the continuous assessment activities. She spends an hour a day on these tasks.
     "Commuting"
     Martina takes the bus each day to go to work. When she wasn’t studying at the UOC, she would spend this time
     reading books. She has now bought an MP3 player so that she can listen to the materials for some subjects. This is a
     great help when she is revising for the continuous assessment activities.
     "At work"
     Martina takes advantage of any free time at work to check her inbox and the forums, as she doesn't like them to pile
     up. She always has a tab open with the UOC's site. She is thinking about buying a mobile that she could use to connect
     to the internet for these kinds of things.



    Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend.

    "At home"
    Jordi spends Saturday mornings connected to the UOC, as he has no time during the week. He focuses on finding the
    information he needs for the continuous assessment activities, and doesn't look any further.
    "Commuting"
    Jordi rides his scooter to work each day to avoid the traffic on the ring roads. When it rains, though, he doesn't
    take the scooter, and takes the metro instead. In this case, if he knows he has to hand in an activity, he takes
    advantage of the journey to read up on the subject and make some headway with the work.
    "At work"
    Jordi doesn't connect to the UOC from work very often, though when it comes time to hand work in, he uses any free time
    to revise subjects, send messages and work on the continuous assessment activities.
Enhancing personas with their main scenarios 2011 v4
Why we think is better this way?




10
people

                            Same questions




10
people
Why we think it is better this way?


                                 Martina




                                 Jordi
Why we think is better this way?


10
people




                         Same questions

10
people
One month later


                  Martina




                  Jordi
Conclusion

•Both artifacts had a good retention result.

•The participants that did the test with the cube showed
greater enjoyment.
Questions?
Thank you for your attention!!

                  lt.uoc.edu
                  uoc.edu



Learning Technologies: learningtechnologies@uoc.edu

Marta Lopez: mlopezreye@uoc.edu

More Related Content

Similar to Enhancing personas with their main scenarios 2011 v4

Designing the next generation of HSC courses
Designing the next generation of HSC coursesDesigning the next generation of HSC courses
Designing the next generation of HSC coursesgrainne
 
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work 2013 ectelmeets-ecscw-v3isajahnke CSCL@Work
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work Isa Jahnke
 
Going from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX CareerGoing from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX Careerdpanarelli
 
Õpikeskkondade disain
Õpikeskkondade disainÕpikeskkondade disain
Õpikeskkondade disainHans Põldoja
 
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...Patrick McAndrew
 
Atn workshop 2010_asw2_a_slides
Atn workshop 2010_asw2_a_slidesAtn workshop 2010_asw2_a_slides
Atn workshop 2010_asw2_a_slidesjwaycott
 
Rethinking digital literacies: a sociomaterial analysis of students use of te...
Rethinking digital literacies: a sociomaterial analysis of students use of te...Rethinking digital literacies: a sociomaterial analysis of students use of te...
Rethinking digital literacies: a sociomaterial analysis of students use of te...Martin Oliver
 
14.30 kurilovas bireniene
14.30 kurilovas bireniene14.30 kurilovas bireniene
14.30 kurilovas birenieneprogettoacariss
 
UDL Presentation
UDL PresentationUDL Presentation
UDL Presentationshondas
 
Oliver and Gourlay
Oliver and GourlayOliver and Gourlay
Oliver and GourlayMoira Wright
 
Anatomy of a ph d terry final
Anatomy of a ph d terry finalAnatomy of a ph d terry final
Anatomy of a ph d terry finalPatricia Fidalgo
 
Immersive Learning with Virtual Reality and Face Recognition
Immersive Learning with Virtual Reality and Face RecognitionImmersive Learning with Virtual Reality and Face Recognition
Immersive Learning with Virtual Reality and Face RecognitionAlexandra Okada
 
Learning in the digital age 2014
Learning in the digital age 2014Learning in the digital age 2014
Learning in the digital age 2014Cameron Furnival
 
Jot - Technology for engaging learning
Jot - Technology for engaging learning Jot - Technology for engaging learning
Jot - Technology for engaging learning krupali
 
Mooc pedagogies and learning design
Mooc pedagogies and learning designMooc pedagogies and learning design
Mooc pedagogies and learning designSlavi Stoyanov
 
Rethinking disruption: how students (re)configure practices with digital tech...
Rethinking disruption: how students (re)configure practices with digital tech...Rethinking disruption: how students (re)configure practices with digital tech...
Rethinking disruption: how students (re)configure practices with digital tech...Martin Oliver
 
Personas in Interaction Design
Personas in Interaction DesignPersonas in Interaction Design
Personas in Interaction DesignHans Põldoja
 

Similar to Enhancing personas with their main scenarios 2011 v4 (20)

Designing the next generation of HSC courses
Designing the next generation of HSC coursesDesigning the next generation of HSC courses
Designing the next generation of HSC courses
 
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work 2013 ectelmeets-ecscw-v3isajahnke CSCL@Work
2013 ectelmeets-ecscw-v3isajahnke CSCL@Work
 
Going from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX CareerGoing from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX Career
 
Õpikeskkondade disain
Õpikeskkondade disainÕpikeskkondade disain
Õpikeskkondade disain
 
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...
From boot camp to holiday camp? Some issues around openness, Web 2.0 and lear...
 
MyUOC: A New Solution for Creating Versatile Learning Environments (presented...
MyUOC: A New Solution for Creating Versatile Learning Environments (presented...MyUOC: A New Solution for Creating Versatile Learning Environments (presented...
MyUOC: A New Solution for Creating Versatile Learning Environments (presented...
 
Atn workshop 2010_asw2_a_slides
Atn workshop 2010_asw2_a_slidesAtn workshop 2010_asw2_a_slides
Atn workshop 2010_asw2_a_slides
 
Rethinking digital literacies: a sociomaterial analysis of students use of te...
Rethinking digital literacies: a sociomaterial analysis of students use of te...Rethinking digital literacies: a sociomaterial analysis of students use of te...
Rethinking digital literacies: a sociomaterial analysis of students use of te...
 
14.30 kurilovas bireniene
14.30 kurilovas bireniene14.30 kurilovas bireniene
14.30 kurilovas bireniene
 
UDL Presentation
UDL PresentationUDL Presentation
UDL Presentation
 
Oliver and Gourlay
Oliver and GourlayOliver and Gourlay
Oliver and Gourlay
 
Anatomy of a ph d terry final
Anatomy of a ph d terry finalAnatomy of a ph d terry final
Anatomy of a ph d terry final
 
Immersive Learning with Virtual Reality and Face Recognition
Immersive Learning with Virtual Reality and Face RecognitionImmersive Learning with Virtual Reality and Face Recognition
Immersive Learning with Virtual Reality and Face Recognition
 
Learning in the digital age 2014
Learning in the digital age 2014Learning in the digital age 2014
Learning in the digital age 2014
 
Tell me what you want and I’ll show you what you can have: who drives design ...
Tell me what you want and I’ll show you what you can have: who drives design ...Tell me what you want and I’ll show you what you can have: who drives design ...
Tell me what you want and I’ll show you what you can have: who drives design ...
 
Jot - Technology for engaging learning
Jot - Technology for engaging learning Jot - Technology for engaging learning
Jot - Technology for engaging learning
 
Persoonad
PersoonadPersoonad
Persoonad
 
Mooc pedagogies and learning design
Mooc pedagogies and learning designMooc pedagogies and learning design
Mooc pedagogies and learning design
 
Rethinking disruption: how students (re)configure practices with digital tech...
Rethinking disruption: how students (re)configure practices with digital tech...Rethinking disruption: how students (re)configure practices with digital tech...
Rethinking disruption: how students (re)configure practices with digital tech...
 
Personas in Interaction Design
Personas in Interaction DesignPersonas in Interaction Design
Personas in Interaction Design
 

More from Office of Learning Technologies, Universitat Oberta de Catalunya

More from Office of Learning Technologies, Universitat Oberta de Catalunya (20)

My uoc mobil
My uoc mobilMy uoc mobil
My uoc mobil
 
How to design a mobile learning environement csedu 2014
How to design a mobile learning environement csedu 2014How to design a mobile learning environement csedu 2014
How to design a mobile learning environement csedu 2014
 
Presentació Jornada Técnica #uoc-sprint
Presentació Jornada Técnica #uoc-sprintPresentació Jornada Técnica #uoc-sprint
Presentació Jornada Técnica #uoc-sprint
 
Introducció a la programació en android (recovered)
Introducció a la programació en android (recovered)Introducció a la programació en android (recovered)
Introducció a la programació en android (recovered)
 
Diseño universal y personalización en entornos virtuales de aprendizaje para...
Diseño universal y personalización en entornos virtuales  de aprendizaje para...Diseño universal y personalización en entornos virtuales  de aprendizaje para...
Diseño universal y personalización en entornos virtuales de aprendizaje para...
 
2.0 features in institutional repositories: The point of view of end-users
2.0 features in institutional repositories: The point of view of end-users2.0 features in institutional repositories: The point of view of end-users
2.0 features in institutional repositories: The point of view of end-users
 
Using the personas method to describe visually impaired students using an onl...
Using the personas method to describe visually impaired students using an onl...Using the personas method to describe visually impaired students using an onl...
Using the personas method to describe visually impaired students using an onl...
 
Estudiantes con discapacidad visual en la uoc y elearning: recomendaciones
Estudiantes con discapacidad visual en la uoc y elearning: recomendacionesEstudiantes con discapacidad visual en la uoc y elearning: recomendaciones
Estudiantes con discapacidad visual en la uoc y elearning: recomendaciones
 
Augmented reality & cultural heritage eiasm 2013
Augmented reality & cultural heritage   eiasm 2013Augmented reality & cultural heritage   eiasm 2013
Augmented reality & cultural heritage eiasm 2013
 
Augmented reality, education & tourism
Augmented reality, education & tourism Augmented reality, education & tourism
Augmented reality, education & tourism
 
E-learning, tourism and augmented reality
E-learning, tourism and augmented realityE-learning, tourism and augmented reality
E-learning, tourism and augmented reality
 
Education and augmented reality: the cultural heritage
Education and augmented reality: the cultural heritageEducation and augmented reality: the cultural heritage
Education and augmented reality: the cultural heritage
 
Augmented reality
Augmented reality   Augmented reality
Augmented reality
 
Exploration in m-learning, two case studies: iPad application and web version...
Exploration in m-learning, two case studies: iPad application and web version...Exploration in m-learning, two case studies: iPad application and web version...
Exploration in m-learning, two case studies: iPad application and web version...
 
Laboratorio de Accesibilidad:
Laboratorio de Accesibilidad:Laboratorio de Accesibilidad:
Laboratorio de Accesibilidad:
 
Iuoc mobile2.0 2011
Iuoc mobile2.0 2011Iuoc mobile2.0 2011
Iuoc mobile2.0 2011
 
iUOC: enhanced mobile learning at UOC_EUNIS 2011
iUOC: enhanced mobile learning at UOC_EUNIS 2011iUOC: enhanced mobile learning at UOC_EUNIS 2011
iUOC: enhanced mobile learning at UOC_EUNIS 2011
 
Mobile learning scenarios from a UCD perspective. Madness session presentatio...
Mobile learning scenarios from a UCD perspective. Madness session presentatio...Mobile learning scenarios from a UCD perspective. Madness session presentatio...
Mobile learning scenarios from a UCD perspective. Madness session presentatio...
 
Gestion de proyectos orientados a dispositivos móviles
Gestion de proyectos orientados a dispositivos móvilesGestion de proyectos orientados a dispositivos móviles
Gestion de proyectos orientados a dispositivos móviles
 
Presentació o2
Presentació o2Presentació o2
Presentació o2
 

Recently uploaded

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 

Recently uploaded (20)

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 

Enhancing personas with their main scenarios 2011 v4

  • 1. Enhancing personas with their main scenarios Speaker: Marta López Reyes
  • 3. Who are we?… Quality Accessibility Development Office of Learning Technologies Pedagogy (OLT) Design User Linguistics Centered Design
  • 4. It is said… (…) The use of a usability and accessibility lab, with applications and prototype testing, including a formal "applications certification," is key to the UOC IT innovation process. (…) For example, the UOC has identified the UOC user types: "I love learning." (22% of students) "Learning helps me grow." (25% of students) "I intend to improve my career." (12% of students) "I have to study." (11% of students) "I want it easy." (20% of students) Gartner: “The Third-Generation LMS at Universitat Oberta de Catalunya”
  • 5. Our Virtual Campus Open source Integrating other solutions Engaging-for-all Accessible-to-all Versatile
  • 7. User Centered Design User Centered Design Quality Development Accessibility Pedagogy Linguistics Design
  • 10. What is the process we follow at the UOC? Plan UCD process The system satisfies the requirements Specify context of use Evaluate designs against Specify organizational and user requirements user requirements Produce design solutions ISO 13407 Model (Human centred design processes for interactive systems)
  • 11. What is the process we follow at the UOC? Plan UCD process The system satisfies the requirements Specify context of use Evaluate designs against Specify organizationaland Specify organizational and user requirements user requirements user requirements Produce design solutions ISO 13407 Model (Human centred design processes for interactive systems)
  • 12. Personas Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.
  • 13. Common Representations of Personas http://www.agorablue.com/services/ http://www.sapdesignguild.org/resources/glossary_usab/index2.html http://room07.com/
  • 14. A Different Approach to Present Personas What do you think about these people? Tired Serious Responsible Tidy Authoritarian Nice Friendly Hard-working Intolerant Selfish
  • 15. Introducing personas Development Quality Accessibility Pedagogy Linguistics Design
  • 16. Combining the concepts of personas & scenarios + =
  • 17. Our Personas Martina, 40: "I enjoy studying“ married with two children. Martina is forty years old, and married with two children (Anna, 6, and Toni, 8). She works part‐time as a journalist for a local paper. She has always wanted to study Art History and now the children are going to school, she has been able to make her dream come true and enrol at the UOC. She has been studying for five semesters and she likes to dig deep into each of the subjects, which is why she only studies a few each semester. Her main tool for studying is the computer, which she uses to consult the additional classroom resources and communicate with her lecturers and classmates. Despite the fact that her studies come in third place behind her family and work, studying again makes her feel very good about herself. She is in no hurry to finish, and prefers to enjoy each subject and everything about being a student. Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend. Jordi is thirty‐two and lives with his girlfriend, Anna. He works as a technology expert at a small consultancy firm. He studied a Computer Engineering Foundation Degree. Thanks to advice from a friend, he enrolled at the UOC to study a full Computer Engineering Degree. He is looking for promotion and a better wage at his company. So as to be able to balance work and home life, Jordi has a set schedule for studying. He sets aside Saturday mornings for completing his continuous assessment activities. As he has little time, he focuses on studying that which is vital to passing the subjects. At the end of the day, the most important thing is the qualification, and he is in a hurry to gain it. He likes the fact that the UOC allows him to express his individualism and his desire "to get on with the work", though he also enjoys the support gets from the lecturers when he needs it..
  • 18. Our Personas Martina, 40: "I enjoy studying“ married with two children. "At home" Martina takes advantage of the time her children spend doing their homework to go over the UOC materials and to prepare for the continuous assessment activities. She spends an hour a day on these tasks. "Commuting" Martina takes the bus each day to go to work. When she wasn’t studying at the UOC, she would spend this time reading books. She has now bought an MP3 player so that she can listen to the materials for some subjects. This is a great help when she is revising for the continuous assessment activities. "At work" Martina takes advantage of any free time at work to check her inbox and the forums, as she doesn't like them to pile up. She always has a tab open with the UOC's site. She is thinking about buying a mobile that she could use to connect to the internet for these kinds of things. Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend. "At home" Jordi spends Saturday mornings connected to the UOC, as he has no time during the week. He focuses on finding the information he needs for the continuous assessment activities, and doesn't look any further. "Commuting" Jordi rides his scooter to work each day to avoid the traffic on the ring roads. When it rains, though, he doesn't take the scooter, and takes the metro instead. In this case, if he knows he has to hand in an activity, he takes advantage of the journey to read up on the subject and make some headway with the work. "At work" Jordi doesn't connect to the UOC from work very often, though when it comes time to hand work in, he uses any free time to revise subjects, send messages and work on the continuous assessment activities.
  • 20. Why we think is better this way? 10 people Same questions 10 people
  • 21. Why we think it is better this way? Martina Jordi
  • 22. Why we think is better this way? 10 people Same questions 10 people
  • 23. One month later Martina Jordi
  • 24. Conclusion •Both artifacts had a good retention result. •The participants that did the test with the cube showed greater enjoyment.
  • 26. Thank you for your attention!! lt.uoc.edu uoc.edu Learning Technologies: learningtechnologies@uoc.edu Marta Lopez: mlopezreye@uoc.edu