Embarassing story that gets at the heart of the ups and downs of unleashing generosity
One we need to fix now because it’s not getting any easier to break through to people. Filters and screens are all around.We can make the right connections – and technology can deliver them – but it requires a shift in how we think and act.
Stare at her, in the eyes, for 15 seconds. How do you feel? What do you want to do?
Story – the limbic brain, mirror neurons, WORD CHOICE
Words do things to your brain or put it to sleep – choose the right ones! (Mark – feel free to make this even MORE dry.)
Fell free to improve this
Mention Jen Shang’s new study, building off Croson’s earlier research. Women and moral identity.
Beat the Peak campaign in Tucson which promoted xeriscaping. If you xeriscaped you got a Beat the Peak mascot/sign. It’s taken such hold, it’s created a stigma against lawns. No hiding your lucious lawn.
It was wildly successful, boosting Pampers sales and resulting in 150 million vaccines.
I’m going to use another IRC test. We tested Rashida Jones vs. Bob Kitchen (their emergency response lead, next slide) vs generic IRC. Guess who won” Bob Kitchen, Followed by Rashida, followed by generic IRC.
Andresen science engagement
The Science ofConsumerEngagement &Social ChangeKatya Andresen@katyaN4GMay 2012
About me Network for Good Robin Hood Marketing nonprofitmarketingblog.com @katyaN4G Proud daughter of a psychiatry professor