Ethical design &
information architecture

Ética del diseño y
Arquitectura de la Información
Olly Wright
Experience architecture director
        Media Catalyst

http://www.mediacatalyst.com
     http://ollywright.org
- Sustainability and the environment
- Culture and social capital
- How are things now?
- How can we help?

- Sostenibilid...
What is a good life?
 ¿Qué es una Buena vida?
Culture of the self
(we’ve taken a wrong turn)

        Cultura del individuo
 (hemos tomado la curva equivocada)
Sustainability and the
     environment

Sostenibilidad y el medio ambiente
Is this our modern conception of the “good life”?




¿El concepto moderno de “la buena vida”?
More for me
(and less for you)

Mas para mí
(y menos para ti)
The desirablity of growth (?)




http://www.worldpressphoto.org/?bandwidth=high




                                 La d...
The paradox of choice (Barry Schwartz)




http://www.worldpressphoto.org/?bandwidth=high




                            ...
The paradox of choice




http://www.worldpressphoto.org/?bandwidth=high




                                             ...
The paradox of choice


   Happiness




                                         Choice




                        La pa...
The paradox of choice


   Happiness




                                         Choice




                        La pa...
The paradox of choice




La paradoja de la opción
Inflation of the neutral point: the treadmill




http://www.worldpressphoto.org/?bandwidth=high




             La inflaci...
The myth of capital




http://www.worldpressphoto.org/?bandwidth=high




                                               ...
Living off our inheritance




Viviendo de nuestra herencia
Away from sustainability




http://www.worldpressphoto.org/?bandwidth=high




                                          ...
Culture and social capital

   La cultura y el capital social
In praise of greed and narcissm




http://www.worldpressphoto.org/?bandwidth=high




                            En alab...
Contemporary marketing and advertising




http://www.worldpressphoto.org/?bandwidth=high




                            ...
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
Personal gain (don’t give to the group)




http://www.worldpressphoto.org/?bandwidth=high




                           ...
The collapse of community




http://www.worldpressphoto.org/?bandwidth=high




                                   El der...
Breakdown of moralnets (Raoul Naroll)




El desglose de las redes morales (Raoul Naroll)
Breakdown of moralnets (Raoul Naroll)




El desglose de las redes morales (Raoul Naroll)
Towards moral isolation




Hacia el aislamiento moral
Towards moral isolation




Hacia el aislamiento moral
What can we do about it?
¿Qué podemos hacer a cerca de esto?
Ethical design principles
                                 for the web
http://www.worldpressphoto.org/?bandwidth=high




...
Evolutionary psychology (as a basis)




Psicologia evolucionária (como base)
Sustainability and the
     environment

Sostenibilidad y el medio ambiente
Status   Estatus
Conspicuous consumption
El consumo visible
(Thorstein Veblen)
Universal desire for status




http://www.worldpressphoto.org/?bandwidth=high




                                       ...
Virtual status




http://www.worldpressphoto.org/?bandwidth=high




                                                 El ...
Non-materialism (virtual consumerism)




http://www.worldpressphoto.org/?bandwidth=high




                             ...
Towards sustainability
http://www.worldpressphoto.org/?bandwidth=high




                                                ...
We can chop down virtual trees




http://www.worldpressphoto.org/?bandwidth=high




                                    ...
Culture and social capital

   La cultura y el capital social
Reciprocal altruism (Robert Trivers)




El altruismo reciproco (Robert Trivers)
Necessary conditions for...




http://www.worldpressphoto.org/?bandwidth=high




                                       ...
Tit for tat: sustained interactions (Robert Axelrod)




http://www.worldpressphoto.org/?bandwidth=high




          Ojo ...
Trust and transparency




http://www.worldpressphoto.org/?bandwidth=high




                                            ...
Implications for privacy




Implicaciones de la privacidad
Implications for privacy




http://www.worldpressphoto.org/?bandwidth=high




                                          ...
Ubiquitous altruism




http://www.worldpressphoto.org/?bandwidth=high




                                               ...
Away from moral isolation




http://www.worldpressphoto.org/?bandwidth=high




                                         ...
End




http://www.worldpressphoto.org/?bandwidth=high




                                                 Fin
Ethical Design & Information Architecture
Ethical Design & Information Architecture
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Ethical Design & Information Architecture

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A presentation from the European Information Architecture summit (euroia) in Barcelona, on ethical design principles for the web

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Ethical Design & Information Architecture

  1. 1. Ethical design & information architecture Ética del diseño y Arquitectura de la Información
  2. 2. Olly Wright Experience architecture director Media Catalyst http://www.mediacatalyst.com http://ollywright.org
  3. 3. - Sustainability and the environment - Culture and social capital - How are things now? - How can we help? - Sostenibilidad y el medio ambiente - La Cultura y el Capital Social - ¿Como es ahora? - ¿Como podemos ayudar?
  4. 4. What is a good life? ¿Qué es una Buena vida?
  5. 5. Culture of the self (we’ve taken a wrong turn) Cultura del individuo (hemos tomado la curva equivocada)
  6. 6. Sustainability and the environment Sostenibilidad y el medio ambiente
  7. 7. Is this our modern conception of the “good life”? ¿El concepto moderno de “la buena vida”?
  8. 8. More for me (and less for you) Mas para mí (y menos para ti)
  9. 9. The desirablity of growth (?) http://www.worldpressphoto.org/?bandwidth=high La deseabilidad del crecimiento (?)
  10. 10. The paradox of choice (Barry Schwartz) http://www.worldpressphoto.org/?bandwidth=high La paradoja de la opción
  11. 11. The paradox of choice http://www.worldpressphoto.org/?bandwidth=high La paradoja de la opción
  12. 12. The paradox of choice Happiness Choice La paradoja de la opción
  13. 13. The paradox of choice Happiness Choice La paradoja de la opción
  14. 14. The paradox of choice La paradoja de la opción
  15. 15. Inflation of the neutral point: the treadmill http://www.worldpressphoto.org/?bandwidth=high La inflación de lo neutral punto: la rueda de ardilla
  16. 16. The myth of capital http://www.worldpressphoto.org/?bandwidth=high El mito del capital
  17. 17. Living off our inheritance Viviendo de nuestra herencia
  18. 18. Away from sustainability http://www.worldpressphoto.org/?bandwidth=high Photo: Ed Burtynsky Lejos de la sostenibilidad
  19. 19. Culture and social capital La cultura y el capital social
  20. 20. In praise of greed and narcissm http://www.worldpressphoto.org/?bandwidth=high En alabanza de la avaricia y el narcisismo
  21. 21. Contemporary marketing and advertising http://www.worldpressphoto.org/?bandwidth=high Mercadeo y publicidad contemporánea
  22. 22. http://www.worldpressphoto.org/?bandwidth=high
  23. 23. http://www.worldpressphoto.org/?bandwidth=high
  24. 24. http://www.worldpressphoto.org/?bandwidth=high
  25. 25. http://www.worldpressphoto.org/?bandwidth=high
  26. 26. http://www.worldpressphoto.org/?bandwidth=high
  27. 27. Personal gain (don’t give to the group) http://www.worldpressphoto.org/?bandwidth=high Ganancia personal (no des al grupo)
  28. 28. The collapse of community http://www.worldpressphoto.org/?bandwidth=high El derrumbamiento de la comunidad
  29. 29. Breakdown of moralnets (Raoul Naroll) El desglose de las redes morales (Raoul Naroll)
  30. 30. Breakdown of moralnets (Raoul Naroll) El desglose de las redes morales (Raoul Naroll)
  31. 31. Towards moral isolation Hacia el aislamiento moral
  32. 32. Towards moral isolation Hacia el aislamiento moral
  33. 33. What can we do about it? ¿Qué podemos hacer a cerca de esto?
  34. 34. Ethical design principles for the web http://www.worldpressphoto.org/?bandwidth=high Principios éticos del diseño para la web
  35. 35. Evolutionary psychology (as a basis) Psicologia evolucionária (como base)
  36. 36. Sustainability and the environment Sostenibilidad y el medio ambiente
  37. 37. Status Estatus
  38. 38. Conspicuous consumption El consumo visible (Thorstein Veblen)
  39. 39. Universal desire for status http://www.worldpressphoto.org/?bandwidth=high El deseo universal de estatus
  40. 40. Virtual status http://www.worldpressphoto.org/?bandwidth=high El estatus virtual
  41. 41. Non-materialism (virtual consumerism) http://www.worldpressphoto.org/?bandwidth=high El no-materialismo (consumismo virtual)
  42. 42. Towards sustainability http://www.worldpressphoto.org/?bandwidth=high Hacia las sostenibilidad
  43. 43. We can chop down virtual trees http://www.worldpressphoto.org/?bandwidth=high Podemos cortar árboles virtuales
  44. 44. Culture and social capital La cultura y el capital social
  45. 45. Reciprocal altruism (Robert Trivers) El altruismo reciproco (Robert Trivers)
  46. 46. Necessary conditions for... http://www.worldpressphoto.org/?bandwidth=high Condiciones necesarias para...
  47. 47. Tit for tat: sustained interactions (Robert Axelrod) http://www.worldpressphoto.org/?bandwidth=high Ojo por ojo: interacciones continuas (Robert Axelrod)
  48. 48. Trust and transparency http://www.worldpressphoto.org/?bandwidth=high Confianza y transperencia
  49. 49. Implications for privacy Implicaciones de la privacidad
  50. 50. Implications for privacy http://www.worldpressphoto.org/?bandwidth=high Implicaciones de la privacidad
  51. 51. Ubiquitous altruism http://www.worldpressphoto.org/?bandwidth=high Altruismo ubico
  52. 52. Away from moral isolation http://www.worldpressphoto.org/?bandwidth=high Lejos del aislamiento moral
  53. 53. End http://www.worldpressphoto.org/?bandwidth=high Fin

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