TwitterAU deck presented at #SMCMelb 17.09.2014

1. #hello
September 2014
@ollywilton & @Lottorama
#SMCMelb

2. PUBLIC CONVERSATIONAL DISTRIBUTED LIVE + + + [ [
Twitter is open! Twitter is Of the Moment!
Twitter, Inc. | Confifidential ( )
!
Twitter is the global town square!
!
Twitter can live anywhere!
!

3. @TwitterAds
#Live

4. @TwitterAds
#Live

5. @TwitterAds
#Conversational

6. @TwitterAds
#Public

7. @TwitterAds | Confifidential

9. @TwitterAds | Confifidential

10. The average consumer
unlocks their phone
110 times a day
Source | Locket app, Oct 2013

11. 73% of all Twitter
access in AU is mobile
Source | Datalogix ROI Analysis for Twitter, August 2013

12. active
7am-9am
6pm-12am
Spikes in data is based on weekday
usage
SOURCE | Twitter & Nielsen Consumer Survey, May 2014

13. Mobile reaches more moments throughout the day
Desktop
LATE NIGHT EARLY MORNING DAYTIME EARLY
EVENING PRIME TIME
Mobile phones
during commute
tablets are particularly
popular in the evening
Mobile phone
Tablet
Source | comScore Device Essentials UK, Jan 2013

14. Twitter, Inc. | Confidential ( 1 4 )

15. where constraint inspires creativity

16. The magic formula
help
CHOOSE
TWO
fun info

17. Not true, being informative is much more valued
Exciting
Funny
Informative
Useful
Source | “Who Gives A Tweet? Evaluating Microblog Content Value”, Andre, Berntain and Luther 2012

19. Connect to brand
Connect through a brand

21. Twitter, Inc. | Confidential
4
Player Card

22. @doctorwho_aus
Twitter, Inc. | Confidential
4
YouTube and Vine
Vine
Doctor Who Australia
We heart heart the TARDIS. Show us how you
#iHeartHearttheDoctor

23. Confidential 23

24. Chloe @tweetinchloe
This Jay Z concert is amazing!
Candlestick Park in San Francisco is
rockin’ right now
Confidential
Drive app installs
Identify moments of
real-time intent
24
Home
Keyword targeting
Mobile device targeting
Geo targeting
Taxi App @YourTaxiApp
Jay Z has 99 problems but driving
drunk ain’t one. Use #YourTaxi to
get home from the Jay Z concert
in San Francisco!
TAXI App
4.5/5.0 stars - 2,754 ratings
Promoted by Taxi App
DOWNLOAD
katja nelson @katja
You know you're related when you
accidentally put on the exact same
outfit. @altabirdy

25. Confidential
Taxi App
Brownday Labs, Inc
(999) FREE
Details Reviews Related
Drive app installs
Identify moments of
real-time intent
Keyword targeting
Mobile device targeting
Geo targeting
25

26. Confidential
Mobile app distribution
Identify moments of
real-time intent
Keyword targeting
Mobile device targeting
Geo targeting
26
Home
Chloe @tweetinchloe
This Jay Z concert is amazing!
Candlestick Park in San Francisco is
rockin’ right now
katja nelson @katja
You know you're related when you
accidentally put on the exact same
outfit. @altabirdy

27. Collect data with one click Lead Generation @AmyBooth4 @CameronHerft @DG2812 @cocomajstorovic @muirendalan @shubhrpathak @danielpresnell_ @TI-conomidis
@M_1tch @meganmaurice @tyscopey @monway123 @jackbuckley11 @jarrad_minchin @toddler9294 @
RyanLakhani @frazzledazzle05 @juzweezy @JGill89 @bulldogsJammer @cammo8001 @jessjbfan56 @Aussietqy @
DylanZgrajewski @aidankelleher2 @nikhiltait @stuartfaz @Danntastic @colton_kiser19 @annief7265 @freshAR @
burto8 @reynoada @wigman23 @nikhiltait @JackToohey3 @JulieJulie1542 @miamax43 @tjdaniels88 @EdStJohn2
@harlenesangha @STK82 @DanniMac06 @dktaylor10 @DjayTLC @robjclarke76 @peeyush_kerai @DARKspatial-
LORD @fanquake @WizzFizzLizz @lukeyprior @craig01981 @berniedole @alicenoonan_ @dbolst @LeperHead @
nghumra @Tintin88xx @Lisafficial @DylanZgrajewski @kristyloreen @sampicken_023 @DrabbieAbbie @Shane_R2
@Broderick8896 @simonpanossian @RichardHallett8 @tassiedi @shuttleschulz @howardw46 @KennedyP16 @Scot-tyCon1975
@Than1996 @ScudTjf @sineados @gaco000 @pallaavdesai16 @RedlandCouncil @richorichie @fricky54
@LochieKinna @brendanarrow @trevorjctlive @HueyandDickfos @piazz1er @jezza9798 @zoe__flynn @Simon_Burge
@teganboden @appst1 @AlyJnr @Cazzaaarr @crackerwoody @Bigjuzz @heronimous @gaco000 @RickHM @LMil-inkovic
@explorergrace @MJCfan @AfifA_19 @sanabilzehra @dougie1710 @dstuart @long_mitch @_jamespattinson
@SyberJ94 @fawcett29 @vyonne57 @Drummy09 @MJCfan @TheSportsFreak @azza3006 @EmmaGenockey @Lee-
Hodge_77 @MrHendo33 @izapliha @TryChaseMe @Cricrajeshpk @jasonagrotis @MrGeoffreyChen @phillippp_ @
JoshuaNairn @jkazar @Pr63Patrick @marshallpascoe9 @cmnotkn @RyanMarstella @wjm59 @Henturion @MJCfan
@miteshkd @bdenlow @JaiFelstead @chopchop80 @shamus_tweets @JD_Dennis_ @CricketAus @ThalangXIPhuket
@bevybuggie @KRad93 @ian4764 @SillyPointRadio @djw1991 @tbipenguin @davej1080 @JohnWatkin2 @rob_al-exander
@Mel_Madigan @patrick_hayes92 @dennisprice @SteveBarwick3 @dennislanga @MJCfan @umusicAU @
justinwilks1 @tarunkj @Paulie_Sav @JamesFirth8 @jimmyplunkett13 @1ebronsHairline @M_faww @marnieX3 @
mickatrevesby @iainrid86 @freshAR @smaccles23 @dodgie @vitod09 @RyanLakhani @CStanza @muzza043 @Jig-gus24
@sssthamarai @CricketDunc @Pauly444 @cocomajstorovic @suthan09 @uday7860 @Shoaibmk @breno7801
@1ebronsHairline @rvdranka @IvanMUGGA @sssthamarai @mikeyambrose @g_bodey @ojhel2003 @twintroubleTY
@lilTelfer @stretchnb @kayne_shearman @sssthamarai @Rainzy20 @sushisnap @chrissanderson4 @MichLeighSmith
@Moz006Phil @Chuckboat @LukeTylor @ralalani @brea1447 @nikhiltait @KateEmily21 @cevian80 @jeewan_si-toua
@JamesT_says @MinChaplin @Shorty_oz @Shabirahmed123 @spookytooO @LCBrennan @sanabilzehra @
Jayden1254 @b_scarano @Spitsmore @DjayTLC @talhamd9 @manton_mob_tim @onthemurray @cqtiger111 @jez-za1995
@JackoT7 @phil0stine @RebeccaHouston1 @AimzV10 @rblionel @ellabellaa23 @sue7979 @MalteshPatil
@Mattster_7 @Jodyleecollins @Matthewdisalvo @ajcsainter @mtcass123 @Gerza12 @GloverGerry @mattmiddo @
Stephengall32 @sushisnap @dylanloprese @LauraShaw19 mehransanam @pmnewton @jeewansubedi1 @kleimon5
@Fulto @melcasey8 @quietcordial @GrahamBrennan3 @il_dave87 @tomvruss @burto8 @dazlr74 @pallaavdesai16
@OutFitHealth @BrettCastlehill @gowridash @tdogs396 @simn5 @Cricrajeshpk @jones_k8 @trentslatter @scoot-ie201
@crozz23 @ChrisSalesBDM @bruceinessendon @FitznerLuke @Lindsay_V9 @dhanushk25 @StuartFone1 @
stephennoll @wotsa @peter_mcqueen @globalgallops @nickobrowno @ben_snipes_QLDe @CameronHerft @LochieK-inna
@jrossjackson @jellksy @KarlyJ_Williams @himejosh13 @TwitterAU @DHartleyCFC @jonesy2195 @Woober-ries
@JonnoSimpson @kingy1111 @sideoftheblue @simohalli @Ascenzo11 @tdhawkins @Rakehell1858 @bdenlow
@etdcc @madeleinemallen @dannyschembri @Campbo_1990 @roha_16 @leaten2 @andrew_porter @settimoc @om-nipotenteapot
@G_M_MEGHREJI @walts_12 @howii96 @shivam17july @DhIrving @readinghg @pluggerplug @tom-mccann10
@rima1008 @bigjacktubb @Luke0321 @kaatieee27 @Corey_Door @MichaelMtapping @chrismcca @
ZoneICsyd @pallaavdesai16 @CarnTheCrows_01 @MontWeeding @davidjovanov @patfootball04 @TG_Footy_Tragic
@nicjohnson1 @scottmurphy14 @wjm59 @duncanj @BrileyM @carter_doc @mattty1983 @nmj1503 @Jeffmister @
Jonno_13 @Big421 @hizlop @kieran_toner @DualUmpire @Zacwiththenews @Cricrajeshpk @Ahm3dHussain @luke-breheny
@d_j_j @hillier_robert @mooey1970 @Dawso26 @ncrook93 @vj_gooner @mattannetts @angkin74 @Povo-
Farmer @JacobButters @Cricket_Doosra @DG2812 @RyanLakhani @CateP36 @TryChaseMe @nicholashorgan @
TheGillyPoint @anil_nepal @Japluscob @AFIexCYTE @Jiggus24 @walts_12 @Clangaa @vaishnavi_10 @thetom-davies
@lesamaree @pcomer182 @JessA523 @WizzFizzLizz @sssthamarai @neerajpatel99 @TG_Footy_Tragic @
melcasey8 @hardyse @bjm152 @Macca0806 @mbodocctor @Cricrajeshpk @cricketgman @jianth @SaiPonting @
MSputore @ellilouhou @rodiddlydogg @MJCfan @scottyqldrules @HollingsY @roueenv @the_Beck_man @punt-er19922
@juliajwitherow @DanniMac06 @WillGeason @GrannySmith81 @CricketAus @What_Dya_Reckon @sdeebz
@shababchow @philalvaro @catbyg @Josh_Abbott1996 @jjkvw @gmsly @scottmurphy14 @Sharpy96 @cocoma-jstorovic
@twintroubleTY @ConnorJervies @bajmans @pallaavdesai16 @dream_weaves @HunterW68054463 @
pwyatt67 @tcook97 @darrynmcn @scottnotscoot @JasonDa31208920 @credid @Brewdle @thunder_67au @Lionel-
Ritchie18 @Slytherinner @dantay75 @PanSam @bertswordlife @clarewillows @mrajander @aidankelleher2 @Shoai-bmk
@jacintaaaa_ @Bobfromaus @SaronaSagele @JLieno55 @IRevesz @EmmaGenockey @kimmya06 @Jhughesy18
@Joseph_Swan @JamesGrahame @alex_paull @churchysfan @tyson_hall7 @jrossjackson @sut3zz @Cailyn_1 @
davidmardini @terry_lock01 @IRevesz @NAGOSNARNY @cricket_thomo @fillylilly82 @aap__rooters @hakson52 @
rickytiller @djw1991 @dksteer @DavidRStevens1 @Nathan_Sass @sssthamarai @AndrewHuynh24 @SeanyC_50 @
red010381 @vaishnavi_10 @Matthew161094 @marnieX3 @maroondah55 @talhabbasi @tarwin09 @svkali @cal-bondo
@navlani_pavan @wimmerachic @leech1233 @doxy_fairy @reginald_G21 @Reece_Carter @joshwhalan @
roueenv @ShaneWare21 @_smhd @mfbeiso @MSputore @Shorty_oz @GinaBaldassarre @_bennyd @benpat11 @
TheWilliamWood @LukeDBeeby @KClarke01 @tdogs396 @cocomajstorovic @jodiebutcher @ollywilton @micka-trevesby
@stiff514 @Burkey_99 @sonny_jim_ @omnipotenteapot @Yabbage @tdogs396 @zoonmattau @JacqGuldon
@MrGeoffreyChen @doloresdadd @AfifA_19 @deanbarber @timmygage @jfoster88 @RasmussenLuke @NickSup-pree
@stephenmore @MrHendo33 @benjimachine @jrpellis @LeeAfcb @mt_horton @RiaanMinnie156 @AustinOner
@Jovsha @stapes63 @peeyush_kerai @McKellInstitute @pallaavdesai16 @Eden_Richards @natebenjidinoia @
RMurf242 @sheeply23 @shivrajrk22 @PolkinghorneL @vj241 @trevorjct @MrHendo33 @Aussie__Tiger @Its-peternewby
@w_shepherd @jimmyb_baker @silverluke89 @voyagerval @pete_obrien @stazzagirl @ajherb @frit-zwilson17
@KClarke01 @NathanMJ_54 @pallaavdesai16 @RileyJM3 @tylerjames305 @prashu_29a @kingnivin @
vaishnavi_10 @pallaavdesai16 @DiscoDuck43 @ripperchamp @pallaavdesai16 @UjjwalAcharya @ajitkumarrajan @
musicman069 @petethechief @CassidyWeinman @EpiDEMIc_Mel @rantoniolli83 @squidau @pallaavdesai16 @em-freo
On behalf of all Australians, congratulations
to our captain on 100 Test matches.
@KingCarey99 @jeewan_sitoula @JimmyDawe @VijayendiranG @pallaavdesai16 @EpiDEMIc_Mel @dazdrag-ons10
@LincolnEdmunds @bdenlow @RoweyRamone @louiscj27 @lmmsy89 @Kelly1Judy @swinga83 @tonkydream-er
@TheWilliamWood @mayank_mickey16 @Nazi_MMM @DimSIMpson @Tom___14 @socktwizzle @JimmyDoolan
@Shoaibmk @zeronotevenhero @T0m5ky @cabba05 @leormevans @pettersen_john @oneilvista @IanLawson15 @
little_ted74 @MJCfan @gauthamanc @EpiDEMIc_Mel @mwalshy95 @ncrook93 @vaishnavi_10 @richardfjpark @
walidmohammad51 @TanayMilindDeok @b_scarano @tomcurran22 @merichards7 @simonkeith @KittyKatDC @dock-erhutch
Thousands of fans have already tweeted their messages to congratulate Michael, share yours using #congratspup today.
@MichaelaSansom @jezza1995 @peeyush_kerai @AlexNicholas35 @BrettColmer @LouiseFHarris @Denise-
4Pies @atripleentendre @Dean_Eveleigh @TimMoodie @TCCI @tctsingh @hiimstevenn @AWhite1966 @ChantMLaing
@AMac_25 @ATCCPV @stefanie_hz @Azaan_ @BrendonG34 @dan_10dan @_Hybriidz @MrGeoffreyChen @pjames-
Twitter.com/CricketAus

28. Use the website card to drive cost effective traffic
Twitter, Inc. | Confidential

29. @TwitterAds
#Promoted Video
Bought on a
cost per view

30. @TwitterAds
#Animated GIFs

31. #Beta:
Rolling out over next couple of
months
#BuyNow on Twitter

33. @TwitterAds | Confidential

35. Twitter, Inc. | Confidential
4

37. #OwnTheMoment

38. business.twitter.com

39. @TwitterAds | Confidential
#ThankYou
@ollywilton
September 2014