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GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
GaS: Player Attitudes on Game Downloading - Saara Toivonen
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GaS: Player Attitudes on Game Downloading - Saara Toivonen

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  • 1. Player attitudes on online distribution Saara Toivonen
  • 2. Survey about player experiences on digital distribution of games <ul><li>Online survey among Finnish PC- and console gamers </li></ul><ul><li>Purpose to examine the players’ experiences and notions concerning online distribution of games </li></ul><ul><li>37 questions, many of which with several parts -&gt; 193 variables </li></ul><ul><li>Survey was marketed on game-related web sites and some online magazines </li></ul><ul><li>The data was collected in 4 days in May 2009 </li></ul>
  • 3. &nbsp;
  • 4. Respondents <ul><li>n = 1148, 94% men </li></ul><ul><li>53% from one game-related site (Pelit.fi) </li></ul><ul><li>Half of the respondents were born in 1980’s. 26% were younger, 24% older than that. </li></ul><ul><li>The sample is biased and one should avoid simple generalizations. </li></ul><ul><li>The study gives a good picture of the notions of those people who have experience of downloading games. </li></ul>
  • 5. &nbsp;
  • 6. Frequency of downloading <ul><li>80% had downloaded games during the past six months. </li></ul><ul><li>Those who play more than 10 hours a week prefer to buy their games as downloads more often than others. </li></ul><ul><li>The more active in game cultural activities the respondents were, the more likely they had downloaded games. </li></ul>
  • 7. &nbsp;
  • 8. &nbsp;
  • 9. <ul><li>Those who had downloaded music, films or computer programs, had more likely downloaded games as well. </li></ul><ul><li>Those who had downloaded any content from torrent services, had more often paid for game downloads. </li></ul><ul><li>They also used more money for downloading games than others. </li></ul>
  • 10. The appeal of physical copies <ul><li>One fifth of respondents don’t like downloading games. </li></ul><ul><li>More than half of them, who have downloaded games, prefer to own physical copies. </li></ul>
  • 11. New survey about the question of physical copies <ul><li>33 selected respondents </li></ul><ul><li>11 open questions </li></ul><ul><ul><li>Good aspects and downsides of downloads/physical copies </li></ul></ul><ul><ul><li>Storing of games </li></ul></ul><ul><ul><li>Collecting </li></ul></ul><ul><ul><li>Games as a hobby </li></ul></ul><ul><li>The data was collected in December 2009 </li></ul>
  • 12. What is important in physical copies? <ul><li>Feeling of really owning something </li></ul><ul><li>One can touch, look and show it </li></ul><ul><li>Feeling of reliability and safety </li></ul><ul><li>Refunds, reselling, loaning </li></ul><ul><li>Sense of identity and memories </li></ul>
  • 13. Forthcoming publications <ul><li>Toivonen &amp; Sotamaa, ”Huomioita pelien digitaalisesta jakelusta”, Pelitutkimuksen vuosikirja 2010. (submitted) </li></ul><ul><li>Toivonen &amp; Sotamaa, ”Digital distribution of games: The players’ perspective”, Future Play Conference. Vancouver, May 6-7, 2010. (submitted) </li></ul>
  • 14. Thanks. Questions?

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