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GaS: Player Attitudes on Online Distribution - Saara Toivonen
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GaS: Player Attitudes on Online Distribution - Saara Toivonen



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  • 1. Player attitudes on online distribution Saara Toivonen
  • 2. Survey about player experiences on digital distribution of games
    • Online survey among Finnish PC- and console gamers
    • Purpose to examine the players’ experiences and notions concerning online distribution of games
    • 37 questions, many of which with several parts -> 193 variables
    • Survey was marketed on game-related web sites and some online magazines
    • The data was collected in 4 days in May 2009
  • 3.  
  • 4. Respondents
    • n = 1148, 94% men
    • 53% from one game-related site (
    • Half of the respondents were born in 1980’s. 26% were younger, 24% older than that.
    • The sample is biased and one should avoid simple generalizations.
    • The study gives a good picture of the notions of those people who have experience of downloading games.
  • 5.  
  • 6. Frequency of downloading
    • 80% had downloaded games during the past six months.
    • Those who play more than 10 hours a week prefer to buy their games as downloads more often than others.
    • The more active in game cultural activities the respondents were, the more likely they had downloaded games.
  • 7.  
  • 8.  
  • 9.
    • Those who had downloaded music, films or computer programs, had more likely downloaded games as well.
    • Those who had downloaded any content from torrent services, had more often paid for game downloads.
    • They also used more money for downloading games than others.
  • 10. The appeal of physical copies
    • One fifth of respondents don’t like downloading games.
    • More than half of them, who have downloaded games, prefer to own physical copies.
  • 11. New survey about the question of physical copies
    • 33 selected respondents
    • 11 open questions
      • Good aspects and downsides of downloads/physical copies
      • Storing of games
      • Collecting
      • Games as a hobby
    • The data was collected in December 2009
  • 12. What is important in physical copies?
    • Feeling of really owning something
    • One can touch, look and show it
    • Feeling of reliability and safety
    • Refunds, reselling, loaning
    • Sense of identity and memories
  • 13. Forthcoming publications
    • Toivonen & Sotamaa, ”Huomioita pelien digitaalisesta jakelusta”, Pelitutkimuksen vuosikirja 2010. (submitted)
    • Toivonen & Sotamaa, ”Digital distribution of games: The players’ perspective”, Future Play Conference. Vancouver, May 6-7, 2010. (submitted)
  • 14. Thanks. Questions?