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FootyTweets C&D

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On the 30th April 2009 I gave a talk at the Twitter Developer Nest and used this presentation to talk about my Twitter development work and in particular the FootyTweets Cease and Desist notice.

On the 30th April 2009 I gave a talk at the Twitter Developer Nest and used this presentation to talk about my Twitter development work and in particular the FootyTweets Cease and Desist notice.

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FootyTweets C&D Presentation Transcript

  • 1. Ollie Parsley @ollieparsley Freelance web developer from Dorset
  • 2.
    • I’m 22 and live in a field with less than 1MB/s connection
    • Professionally I am a GIS Web Developer
    • Doing a Degree in Computing and Internet Technologies
    • Started with ASP and Microsoft Access in 2005
    • Wrote my first app using PHP in early 2007
    • Signed up at Twitter.com November 2007 (whendidyoujointwitter.com)
    • Created first Twitter app August 2008
  • 3.
    • Why do I make apps?
    • My philosophies
    • My apps
    • FootyTweets Cease & Desist story
    • Ollie’s tips!
    • Questions
  • 4.
    • I wanted to:
      • Make a league of friends based on follower count
      • Get Reading FC football news
      • Research the best place to use an <h1> tag logo/title?
      • Find what’s more popular, loving or hating Marmite?
    • Could other people make use of it?
    • Could it possibly make money?
    • To challenge myself
  • 5.
    • Make it with little or no money
    • Work without any support
    • Make it easily scalable
    • Don’t waste money marketing
    • Give data back
  • 6.  
  • 7.
    • Made in 7 days I had off work
    • Competitive nature of follower counts
    • Allows you to make a league from Twitter users
    • Embed league
    • Read-only API
    • Coverage on TechCrunch UK
    twitterleague.com
  • 8. twitterleague.com
  • 9.
    • Made in 4 hours
    • Design by @paulrandall
    • Vote by sending a tweet with #h1logo or #h1title
    • Uses Twitter Search API
    • 10 minute cron job
    • Database storing all tweets
    h1debate.com
  • 10. h1debate.com
  • 11.
    • Made using the H1 Debate engine
    • Vote by sending a tweet with #lovemarmite or #hatemarmite
    • Opens the door for other polls
    lovehatemarmite.com
  • 12. lovehatemarmite.com
  • 13.
    • All 4 sites run on the same code
    • An account for each team in a selected league:
      • Football – Premiership, Championship, League One, League Two, MLS, Bundesliga and International
      • Rugby – Guinness Premiership, Magners League, Super League, Super 14 and International
      • Cricket – UK Counties and International
      • Motorsport – F1 drivers and constructors
    footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 14. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 15. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 16. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 17. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 18.
    • Each account sends news tweets
    • Rugby accounts send match updates
    • Cricket accounts send wicket updates
    • Motorsport accounts send final race positions
    • GeoRSS feeds are given for each site, league, team and sub-section
    footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 19.
    • All the sites are run on a single server
    • Database containing
      • Team details and account info
      • League information
      • RSS feeds for each team
    • Cron job running every:
      • 15 minutes for news items
      • 1 minute for score updates
      • 60 minutes for blog posts
      • 1 minute to send tweets in the queue
    footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 20.
    • Analytics
      • 1,200+ daily visitors
      • 35,000+ monthly visitors
    • Twitter stats
      • 306 accounts
      • 40,000 followers over all accounts
      • 65,000+ tweets sent
      • @manutd_updates has 4000 followers
    footytweets.com crickettweets.com rubgytweets.com motortweets.com
  • 21.
    • On the 2 nd April I received a Cease and Desist from a representative of the Football DataCo
    • In the notice it said I had to:
      • Remove all UK club logos
      • Remove all UK league logos
      • Remove the content of some clubs, but they didn’t say which!
      • Stop match updates until I buy licencing
      • To show fixture info I need a separate licence
  • 22.
    • Licencing costs - £4,140 for 9 match updates of 2 leagues
  • 23.
    • Licencing costs - £25,914 to show fixtures for all UK leagues
  • 24.
    • Why was I frustrated?
      • I make no money ($2 last month)
      • I am sending the clubs a lot of traffic
      • I have a created a new way for them to engage their fans
      • Giving each club exposure
      • They won’t tell me the clubs that have complained
      • They have taken an “old media” stance on this. Rather than seeing that they could potentially make more money from the traffic I am sending
    • The Football DataCo’s Wikipedia page even has controversy section
  • 25.
    • Press – FootyTweets got a fair bit of coverage
      • Telegraph.co.uk
      • Journalism.co.uk
      • PaidContent
      • Sports Journalists Association
    • In every article there wasn’t a good opinion of the stance the Football DataCo has taken
  • 26.
    • Positives
      • FootyTweets was large enough to get noticed
      • Further exposure
      • Opened my eyes to how backward some big businesses can be for not embracing new media
    • The new grey area:
      • Are all match updates copyright the FDC?
      • What constitutes a match update?
      • How about Retweeting?
      • How about Twitters SMS updates?
  • 27.
    • Get whitelisted before you launch
    • Add to the conversation not add noise
    • Feedback forms (uservoice)
    • Use a blog
    • Be open. Twitter is about the conversation
    • Who needs marketing?
    • Check for copyright infringement!
  • 28. Any questions? Don’t forget to follow @ollieparsley