Ollie Parsley @ollieparsley Freelance web developer from Dorset
<ul><li>I’m 22 and live in a field with less than 1MB/s connection </li></ul><ul><li>Professionally I am a GIS Web Develop...
<ul><li>Why do I make apps? </li></ul><ul><li>My philosophies </li></ul><ul><li>My apps </li></ul><ul><li>FootyTweets Ceas...
<ul><li>I wanted to: </li></ul><ul><ul><li>Make a league of friends based on follower count </li></ul></ul><ul><ul><li>Get...
<ul><li>Make it with little or no money </li></ul><ul><li>Work without any support </li></ul><ul><li>Make it easily scalab...
 
<ul><li>Made in 7 days I had off work </li></ul><ul><li>Competitive nature of follower counts </li></ul><ul><li>Allows you...
twitterleague.com
<ul><li>Made in 4 hours </li></ul><ul><li>Design by @paulrandall </li></ul><ul><li>Vote by sending a tweet with #h1logo or...
h1debate.com
<ul><li>Made using the H1 Debate engine  </li></ul><ul><li>Vote by sending a tweet with #lovemarmite or #hatemarmite </li>...
lovehatemarmite.com
<ul><li>All 4 sites run on the same code </li></ul><ul><li>An account for each team in a selected league: </li></ul><ul><u...
footytweets.com crickettweets.com rubgytweets.com motortweets.com
footytweets.com crickettweets.com rubgytweets.com motortweets.com
footytweets.com crickettweets.com rubgytweets.com motortweets.com
footytweets.com crickettweets.com rubgytweets.com motortweets.com
<ul><li>Each account sends news tweets </li></ul><ul><li>Rugby accounts send match updates </li></ul><ul><li>Cricket accou...
<ul><li>All the sites are run on a single server </li></ul><ul><li>Database containing </li></ul><ul><ul><li>Team details ...
<ul><li>Analytics </li></ul><ul><ul><li>1,200+ daily visitors </li></ul></ul><ul><ul><li>35,000+ monthly visitors </li></u...
<ul><li>On the 2 nd  April I received a Cease and Desist from a representative of the Football DataCo </li></ul><ul><li>In...
<ul><li>Licencing costs - £4,140 for 9 match updates of 2 leagues </li></ul>
<ul><li>Licencing costs - £25,914 to show fixtures for all UK leagues </li></ul>
<ul><li>Why was I frustrated? </li></ul><ul><ul><li>I make no money ($2 last month) </li></ul></ul><ul><ul><li>I am sendin...
<ul><li>Press – FootyTweets got a fair bit of coverage </li></ul><ul><ul><li>Telegraph.co.uk </li></ul></ul><ul><ul><li>Jo...
<ul><li>Positives </li></ul><ul><ul><li>FootyTweets was large enough to get noticed </li></ul></ul><ul><ul><li>Further exp...
<ul><li>Get whitelisted before you launch </li></ul><ul><li>Add to the conversation not add noise  </li></ul><ul><li>Feedb...
Any questions? Don’t forget to follow @ollieparsley
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FootyTweets C&D

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On the 30th April 2009 I gave a talk at the Twitter Developer Nest and used this presentation to talk about my Twitter development work and in particular the FootyTweets Cease and Desist notice.

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Transcript of "FootyTweets C&D"

  1. 1. Ollie Parsley @ollieparsley Freelance web developer from Dorset
  2. 2. <ul><li>I’m 22 and live in a field with less than 1MB/s connection </li></ul><ul><li>Professionally I am a GIS Web Developer </li></ul><ul><li>Doing a Degree in Computing and Internet Technologies </li></ul><ul><li>Started with ASP and Microsoft Access in 2005 </li></ul><ul><li>Wrote my first app using PHP in early 2007 </li></ul><ul><li>Signed up at Twitter.com November 2007 (whendidyoujointwitter.com) </li></ul><ul><li>Created first Twitter app August 2008 </li></ul>
  3. 3. <ul><li>Why do I make apps? </li></ul><ul><li>My philosophies </li></ul><ul><li>My apps </li></ul><ul><li>FootyTweets Cease & Desist story </li></ul><ul><li>Ollie’s tips! </li></ul><ul><li>Questions </li></ul>
  4. 4. <ul><li>I wanted to: </li></ul><ul><ul><li>Make a league of friends based on follower count </li></ul></ul><ul><ul><li>Get Reading FC football news </li></ul></ul><ul><ul><li>Research the best place to use an <h1> tag logo/title? </li></ul></ul><ul><ul><li>Find what’s more popular, loving or hating Marmite? </li></ul></ul><ul><li>Could other people make use of it? </li></ul><ul><li>Could it possibly make money? </li></ul><ul><li>To challenge myself </li></ul>
  5. 5. <ul><li>Make it with little or no money </li></ul><ul><li>Work without any support </li></ul><ul><li>Make it easily scalable </li></ul><ul><li>Don’t waste money marketing </li></ul><ul><li>Give data back </li></ul>
  6. 7. <ul><li>Made in 7 days I had off work </li></ul><ul><li>Competitive nature of follower counts </li></ul><ul><li>Allows you to make a league from Twitter users </li></ul><ul><li>Embed league </li></ul><ul><li>Read-only API </li></ul><ul><li>Coverage on TechCrunch UK </li></ul>twitterleague.com
  7. 8. twitterleague.com
  8. 9. <ul><li>Made in 4 hours </li></ul><ul><li>Design by @paulrandall </li></ul><ul><li>Vote by sending a tweet with #h1logo or #h1title </li></ul><ul><li>Uses Twitter Search API </li></ul><ul><li>10 minute cron job </li></ul><ul><li>Database storing all tweets </li></ul>h1debate.com
  9. 10. h1debate.com
  10. 11. <ul><li>Made using the H1 Debate engine </li></ul><ul><li>Vote by sending a tweet with #lovemarmite or #hatemarmite </li></ul><ul><li>Opens the door for other polls </li></ul>lovehatemarmite.com
  11. 12. lovehatemarmite.com
  12. 13. <ul><li>All 4 sites run on the same code </li></ul><ul><li>An account for each team in a selected league: </li></ul><ul><ul><li>Football – Premiership, Championship, League One, League Two, MLS, Bundesliga and International </li></ul></ul><ul><ul><li>Rugby – Guinness Premiership, Magners League, Super League, Super 14 and International </li></ul></ul><ul><ul><li>Cricket – UK Counties and International </li></ul></ul><ul><ul><li>Motorsport – F1 drivers and constructors </li></ul></ul>footytweets.com crickettweets.com rubgytweets.com motortweets.com
  13. 14. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  14. 15. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  15. 16. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  16. 17. footytweets.com crickettweets.com rubgytweets.com motortweets.com
  17. 18. <ul><li>Each account sends news tweets </li></ul><ul><li>Rugby accounts send match updates </li></ul><ul><li>Cricket accounts send wicket updates </li></ul><ul><li>Motorsport accounts send final race positions </li></ul><ul><li>GeoRSS feeds are given for each site, league, team and sub-section </li></ul>footytweets.com crickettweets.com rubgytweets.com motortweets.com
  18. 19. <ul><li>All the sites are run on a single server </li></ul><ul><li>Database containing </li></ul><ul><ul><li>Team details and account info </li></ul></ul><ul><ul><li>League information </li></ul></ul><ul><ul><li>RSS feeds for each team </li></ul></ul><ul><li>Cron job running every: </li></ul><ul><ul><li>15 minutes for news items </li></ul></ul><ul><ul><li>1 minute for score updates </li></ul></ul><ul><ul><li>60 minutes for blog posts </li></ul></ul><ul><ul><li>1 minute to send tweets in the queue </li></ul></ul>footytweets.com crickettweets.com rubgytweets.com motortweets.com
  19. 20. <ul><li>Analytics </li></ul><ul><ul><li>1,200+ daily visitors </li></ul></ul><ul><ul><li>35,000+ monthly visitors </li></ul></ul><ul><li>Twitter stats </li></ul><ul><ul><li>306 accounts </li></ul></ul><ul><ul><li>40,000 followers over all accounts </li></ul></ul><ul><ul><li>65,000+ tweets sent </li></ul></ul><ul><ul><li>@manutd_updates has 4000 followers </li></ul></ul>footytweets.com crickettweets.com rubgytweets.com motortweets.com
  20. 21. <ul><li>On the 2 nd April I received a Cease and Desist from a representative of the Football DataCo </li></ul><ul><li>In the notice it said I had to: </li></ul><ul><ul><li>Remove all UK club logos </li></ul></ul><ul><ul><li>Remove all UK league logos </li></ul></ul><ul><ul><li>Remove the content of some clubs, but they didn’t say which! </li></ul></ul><ul><ul><li>Stop match updates until I buy licencing </li></ul></ul><ul><ul><li>To show fixture info I need a separate licence </li></ul></ul>
  21. 22. <ul><li>Licencing costs - £4,140 for 9 match updates of 2 leagues </li></ul>
  22. 23. <ul><li>Licencing costs - £25,914 to show fixtures for all UK leagues </li></ul>
  23. 24. <ul><li>Why was I frustrated? </li></ul><ul><ul><li>I make no money ($2 last month) </li></ul></ul><ul><ul><li>I am sending the clubs a lot of traffic </li></ul></ul><ul><ul><li>I have a created a new way for them to engage their fans </li></ul></ul><ul><ul><li>Giving each club exposure </li></ul></ul><ul><ul><li>They won’t tell me the clubs that have complained </li></ul></ul><ul><ul><li>They have taken an “old media” stance on this. Rather than seeing that they could potentially make more money from the traffic I am sending </li></ul></ul><ul><li>The Football DataCo’s Wikipedia page even has controversy section </li></ul>
  24. 25. <ul><li>Press – FootyTweets got a fair bit of coverage </li></ul><ul><ul><li>Telegraph.co.uk </li></ul></ul><ul><ul><li>Journalism.co.uk </li></ul></ul><ul><ul><li>PaidContent </li></ul></ul><ul><ul><li>Sports Journalists Association </li></ul></ul><ul><li>In every article there wasn’t a good opinion of the stance the Football DataCo has taken </li></ul>
  25. 26. <ul><li>Positives </li></ul><ul><ul><li>FootyTweets was large enough to get noticed </li></ul></ul><ul><ul><li>Further exposure </li></ul></ul><ul><ul><li>Opened my eyes to how backward some big businesses can be for not embracing new media </li></ul></ul><ul><li>The new grey area: </li></ul><ul><ul><li>Are all match updates copyright the FDC? </li></ul></ul><ul><ul><li>What constitutes a match update? </li></ul></ul><ul><ul><li>How about Retweeting? </li></ul></ul><ul><ul><li>How about Twitters SMS updates? </li></ul></ul>
  26. 27. <ul><li>Get whitelisted before you launch </li></ul><ul><li>Add to the conversation not add noise </li></ul><ul><li>Feedback forms (uservoice) </li></ul><ul><li>Use a blog </li></ul><ul><li>Be open. Twitter is about the conversation </li></ul><ul><li>Who needs marketing? </li></ul><ul><li>Check for copyright infringement! </li></ul>
  27. 28. Any questions? Don’t forget to follow @ollieparsley

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