DIRECTOR: Gore Verbinski.
Between the production and marketing costs, The Lone Ranger is estimated to have cost
as much as $375 million.
Gross was $260 million
Walt Disney Studios
An estimated $225 million production budget
plus an additional $150 million marketing
My source from: The Lone Ranger (2013 film) – Wikipedia
$150 million marketing budget.
Reasons why Disney’s The Lone
Ranger’s marketing was unsuccessful.
It is a niche film for a global audience.
Not the right type of audience: One estimate suggests that
58% of people who watched ‘The lone ranger’ were over the age of
35 with less than 20% of viewers under the age of 18.
The film studio suffered under the weight of marketing expenses for “The Lone
Ranger”, a bomb that could ultimately cost the entertainment conglomerate $190
My sources from: The Hollywood reporter.
Trailer of The lone ranger