Full Stack Marketing

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An introduction to Full Stack Marketing - what it is, where it fits in startups, and a brief history of the idea.

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Full Stack Marketing

  1. 1. London Full Stack Marketers Our first meeting
  2. 2. Outline ● Lessons from full stack developers ● Full stack marketing ● Where’s FSM today?
  3. 3. Full stack development Front-end, back-end, devops
  4. 4. Full stack development Front-end, back-end, devops CSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...
  5. 5. Full stack development Front-end, back-end, devops CSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap... Full stack developer - professional generalist
  6. 6. Full stack development Front-end, back-end, devops CSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap... Full stack developer - professional generalist Do everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation
  7. 7. Full stack development Front-end, back-end, devops CSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap... Full stack developer - professional generalist Do everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation Ideal startup founding team member
  8. 8. Full stack development Front-end, back-end, devops CSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap... Full stack developer - professional generalist Do everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation Ideal startup founding team member Who’s aware of this?
  9. 9. Full stack marketing Marketing equivalent - professional generalist
  10. 10. Full stack marketing Marketing equivalent - professional generalist Do everything: work across channels to find users and evangelists, get the story to the world
  11. 11. Full stack marketing Marketing equivalent - professional generalist Do everything: work across channels to find users and evangelists, get the story to the world Ideal startup founding team member
  12. 12. Full stack marketing Marketing equivalent - professional generalist Do everything: work across channels to find users and evangelists, get the story to the world Ideal startup founding team member SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!
  13. 13. Full stack marketing Marketing equivalent - professional generalist Do everything: work across channels to find users and evangelists, get the story to the world Ideal startup founding team member SEO, Copywriting, Paid Advertising, Email Marketing, Who realises this? Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!
  14. 14. Full Stack Marketing today How did we get here? Where’s here?
  15. 15. FSM today ● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”
  16. 16. FSM today ● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)” ● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”
  17. 17. The 21 Skills of a Full Stack Marketer SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, InProduct Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev
  18. 18. FSM today ● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)” ● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer” ● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”
  19. 19. Rise of the full-stack marketer Development has become much easier and cheaper “Over the last decade … the cost of building a product has drifted towards zero... the full-stack developer... can switch between web, mobile and native without necessarily having to switch people.” Kyle Tibbits
  20. 20. Rise of the full-stack marketer Distribution is essential “...one of the biggest challenges a modern-day founding team will face is getting distribution once you’ve built a minimum viable product, nailing the killer user experience and putting your product into the hands of real people quickly.” Kyle Tibbits
  21. 21. FSM today yesterday! ● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)” ● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer” ● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer” ● 2005 - Steve Blank, “The Four Steps to the Epiphany” ● 2008 - Eric Reis, “What is customer development?”
  22. 22. FSM today Who’s doing this? What’s your experience of full stack marketing, and the need for it?
  23. 23. Thanks! is.gd/londonfsm @londonfsm Ollie Glass @ollieglass

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