Moscow ethics presso for social media club

Digital Ethics
3 November 2010

Rule #1… Tell The Truth

the H O N E S T Y

Honesty Of Relationship
Don’t go undercover
Comply with regulations
Don’t pay

Example: Chinese 50 Cent Party

Honesty Of Opinion
It’s all about mutual respect
Your opinion is your opinion;
Feel free to share it, but please…
Let others form and expresstheir own

Example: Nestle

Honesty Of Identity
Most important element
Be who you are
Don’t pretend to be someone else
Practice full disclosure

Example: Whole Foods

Disclosure Is Easy
Done right, disclosureadds credibility
Disclosure doesn'tpreclude creativity
Working for a company or an agency doesn’t hurt you

Ethics – Take Aways
Be Transparent
Who You Are (Identity)
Who You Represent (Relationship)
Be Yourself
Don’t Say Something You Don’t Believe / Practice
Let Others Speaking on Your Behalf Do the Same
Be Smart
Think Before You Post (Judgment)
Don’t Try to Game the System
12

Contact:
Marshall Manson
Managing Director, Digital, EMEA
ph +44 7969 648 427
marshall.manson@edelman.com
Twitter: @marshallmanson

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Moscow ethics presso for social media club

by Olga Rasulova on Nov 03, 2010

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