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Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
Sxsw 2012 trends
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Sxsw 2012 trends

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  • 1. %& "& #$ &)* !" (" # #($& +,CArole Zibi, Directrice Marketing StratEgique et Partenariats EMEA, LinkedIn-./01234565!Olivier Vigneaux, Directeur GEnEral, BETC Digital-2/7538/93053223!
  • 2. !"!#$%&()*+%,(-$. .$/*0!$12$!(($*$3456758$29$8:;1$7<$=>92?@7>A$7>$B%CB$(+B$. DEFD$G$:5$FH1:$5@7172>$. %&$*=<17>I$5J;<$
  • 3. $K(C(&/!$*&/$,%!%L&*)%(!$ :&#/;<=04>352?&@.53A95@9&B&C=9=05@9& :&(37D01@@8/A?&A17325@9&B&E1=0A/25@9& :&FGH"#IF%"?&.;610J&/A9K01L121J5@9& :&F2D103?&3A7501A83A9/2&/.9575@9?&!1632&M3/.3&M0543& :&%3/AM/0N30?&.1OC1=AP30&!/L@930?&Q/.3611N& C1=AP5AJ&L03@5P3A9& : H/0/9=AP3 )K=0@91A?&)K3&,A51A?&/=9*10&1C& R*1>&91&63&H2/.NS& &
  • 4. FE$!"!#$$B($ BL$LM%+!$
  • 5. NFN$DIGITAL DARWINISM
  • 6. 1:5$5>@$29$O=<7>5<<$;<$=<=;?$ & & @1.539;&/AP& & 93 .KA121J;&371273 C/@930&9K/A&1=0& T& /65259;&91&/P/L9 & 3 & P/L 910$5 UF -605/A@125@& U%V"AP1C@=/2&
  • 7. (P*%K!$*K)(*/0$LQ!LK((-$ Q10&A3>&J3A30/951A@?& 38/52&5@&/&C108/2&93.K& 91&@3AP&/&9K/AN&;1=& 239930&91&;1=0& L/03A9@WC053AP@ !#dtapscott #sxsw # SXrethinkciv
  • 8. !L+%*K$,$)(,LKR%L&$
  • 9. #(Q$+L&(&$$Q(+LP(!$,$M)LC)*P!$
  • 10. NDN$YOU ARE WHERE YOU ARE IT’S ALL ABOUT SOCIAL DISCOVERY
  • 11. 0LR$*)( #B()($0LR$*)($ « )K3&L1>30&1C& 21./951A&8/N3@& 9K3&=@30&C332& K3W@&5A&9K3& 85PP23&1C&9K3& >102PT »& & -X132@58NK/5& U%Y623AP0&&
  • 12. )(&/%&C$!1;41=3<$S$!J!#$$T);>U$V;?V=?;15<$1:5$;T2=>1$29$O=WW$X2>$;$FNFEE$<V;?5Y$;$3;417V=?;4$154T$:;<$2>$1:5$<2V7;?$85O$OZ$;>;?ZW7>A$V2>654<;172><$;V42<<$871154I$[;V5O22U$;>@$O?2A<!""
  • 13. &L#$&&+1=2P&/A;&1C&9K3@3&@9/09=L@&/AP&9112@&603/N&9K01=JK&9K3&.50.23&1C&J33N@&/AP&A30P@Z&&
  • 14. *$PLP(&$#%B$P0!(K[-$ )K3&8183A9@&5A&;1=0&P/;&>K303& ;1=[03&=A03/.K/623T&+K303&9K3&1A2;& L30@1A&;1=&./A&.1AA3.9&>59K&5@&;1=T& +K303&;1=&J39&9K3&9583&/AP&@L/.3&91& J1&5A@5P3T&)1&03C23.9T&)1&P5@.1730T&)1& @;A9K3@543&/AP&.03/93T&)1&.183&K183T& )K3@3&8183A9@&/03&9K3&1A3@&>K3A& ;1=&6=52P&;1=0&5AP3A959;?&C10&9K3& .03/951A&1C&@32CT&& -/8630./@3& &
  • 15. N]N$HAPPINESS IS THE NEW CURRENCY BACK TO TRUE INTIMACY
  • 16. %&%P*+0$%!$/(K%CB$
  • 17. B($*C($L[$(PL%L&!$ " )*"&!""$&Q,#& I(,%"$&F#"F%& R1=0&25C3&5@&A19& 5A9303@95AJ&91&3730;1A3& 1A&9K3&5A930A39&6=9& ;1=0&25C3&5@&03/22;& 5A9303@95AJ&91&;1=0& 81@9&2173P&1A3@S& & /;65$P247>I$+2N[2=>@54$;>@$ +(L$29$M;1:$S@;65T247>$
  • 18. M*B$^:5$;7T$29$<2V7;?$>51824U$M;1:$7<$12$O47>A$7>17T;VZ$O;VU$12$1:5$#5OI$871:$;$9475>@$?7T71$29$F_E$:5$327>1$7<$12$^<:;45$T245$945`=5>1?Z$871:$1:5$3523?5$Z2=$?265$1:5$T2<1Ia$ S@;65T247>$
  • 19. NbN$BEAUTIFYING THE WEB
  • 20. 67<=;??Z$V2T35??7>A$c$;5<1:517V;??Z$ <5><71765$;33<$
  • 21. #B*$Q(*R0$P(*&!d$PLQ%K($*&/$MBLL!$[R!%L&$ « ;U5$;>$299?7>5$;V17671Z$;>@$ T;U5$71$T245$?7`=7@$2>$?7>5$ %>1549;V5$<:2=?@$O5$1:5$T2<1$ O5;=179=?$32<<7O?5I$02=4$3:2>5$ 7>$Z2=4$32VU51$7<$7T35VV;O?Z$ V4;915@$!2$<:2=?@$O5$Z2=4$ ;33< »$ $ $ Q5>$!7?O54T;>>$$ [2=>@54$S$M7>1545<1$
  • 22. #B*$Q(*R0$P(*&!d$MK*0[RK$ :545e<$;$O7A$@799545>V5$O51855>$T;U7>A$A;T5<$;>@$ T;U7>A$1:7>A<$3?;Z9=?$f92=4<`=;45$7<$&L$;$A;T5$ /5>>7<$+428?5ZI$V2N92=>@54$[2=4<`=;45$ S@5><$f!"(;<Z824?@$f!"!#$
  • 23. #B*$Q(*R0$P(*&!d$*g($B($ Q(!$L[$QLB$#L)K/<$ Q(]MH,F#$^& & R)*"&I1865A/951A&1C&L05A9&5P3/2& >59K&03/2&9583&>36S& & R605AJ&9K3&63/=9;&1C&L05A9& 91J39K30&>59K&9K3&L1>30&1C&9K3& +36TS& & P7U5$PV+=5$ P*)%*$MLML,*$
  • 24. N.N$Attention marketplace : ÜBER CURATION
  • 25. « L/;5AJ&/993A951A&91&1A3&9K5AJ&/9&/&9583&@338@&>/;&911&6105AJ »& -605/A@125@& U%V"AP1C@=/2&
  • 26. +*MR)%&C$B($*(&%L&$)(hR%)(!$Q(()$+R)*%L&$*&/$Q%CC()$!L)%(!$$ STORYTELLING
  • 27. =O()N+R)*L)!$X#%()iK%Y$I$79$Z2=j65$5654$45N185515@$<2T51:7>AI$24$32<15@$2>$05?3I$24$847115>$;$456758$2>$*T;W2>$k$1:5>$Z2=j45$;?45;@Z$V=4;17>A$02=$l=<1$@2>j1$1:7>U$29$71$1:;1$8;Z$k$Z51" !(,($)L!(&Q*RP$ +(L$;>@$[2=>@54$29$P;A>79Z>51$$
  • 28. B($()*$L[$,%!R*K$!124Z$5??7>A$ #"$5A@9/J0/8&5@&A19& /61=9&LK191@?&59W@& /61=9&83@@/J3@T& %K1=2P&63&5A@L505AJ& C10&60/AP@T »" <375A&%;@9018?&& Q1=AP30&]A@9/J0/8& -<375A&U%YLK1918/P&
  • 29. NmN$BRANDS AS PATTERNS
  • 30. )(/%[%&%&C$Q)*&/$+L&!%!(&+0$ « *$O4;>@$3;1154>$7<$T245$ 1:;>$:28$;$O4;>@$?22U<$%1$7<$ V2:545>1$;>@$V2><7<15>VZ$ O51855>$:28$1:5$O4;>@$;V1<$I$ ?22U<$;>@$45<32>@<$ 265417T5 »$ $ « Q4;>@$<:2=?@$O5$7154;1765$ 1:42=A:$7>1549;V5<$;>@$>21$ l=<1$1:5$V2><7<15>VZ$29$;$ T5<<;A5 »$SP;4V!:7??=T$f!J3;1154><$P51:2@V2T$
  • 31. :5$<145>A1:$29$M;1154><$ M/9930A@&/03&619K&/P/L9573& /AP&.1K303A9?&& 9K3;&/03&83810/623&/AP& @95.N;?&& )K3;&.03/93&63253C&/AP&90=@9T& &
  • 32. R>7`?2I$!T;??$=>7`=5$342l5V1<$1:;1$O5V2T5$122?<$924$1:5$=<54$$ R>7`?2j<$@7A71;?$ V2TT=>7V;172>$7<$;$V2??5V1765$ =A5_21.N& 3;1154>$29$354<2>;?$ 5J345<<72><$?7U5$1:5$ 354<2>;?$5J345<<72>$1:;1$7<$ ;V:7565@$1:42=A:$V?21:7>A$ V:27V5$ G5YL2/;& E=8L& +503&
  • 33. N_N$INVISIBLE TECHNOLOGY
  • 34. nV;?T$15V:>2?2AZn$$« 5A75@5623&5A930C/.3@&905JJ30@&/.951A » #ambercase #sxsw
  • 35. B($#(($!BLR()$
  • 36. K765<V47O5I$5>;O?5<$:;>@84717>A$ ;>@$627V5$12$@7A71;?$:5$?765<V47O5$35>$OZ$M53<7$V45;15<$>58$V2>>5V172><I$7>154;V172><$O51855>$@7A71;?I$3523?5$;>@$342@=V1<$f!"!#$f353<7V2$$
  • 37. BL#$P*&0$C%KK(!-$
  • 38. THE FUTURE OF WORK
  • 39. !1;41$=3$:71<$T;7><145;T$
  • 40. « %[$0LR$*)($M)LR/$L[$0LR)$Q(*$ %$P(*&!$0LR$K*R&+B(/$LL$ K*( »$M;1:I$8;<$?;=>V:5@$7>$DEFE$;9154$1:5$&265TO54$45?;=>V:$M;1:$D$85>1$942T$_EEg$12$DP$=<54<$M7>1545<1$?;=>V:5@$7>$T;4V:$DEFE$O=1$Q(+*P($Q%C$7>$T;4V:$DEFD$
  • 41. ^B5$9=1=45$O5?2>A<$12$>51824U54<a$$$N$)57@$B299T;>$
  • 42. *$>58$24A;>7<;172>$C;T7>A$<:2=?@$7><3745$974T$24A;>7<;172><$d$$ $7><1;>1$955@O;VU$$ $V2><1;>1$7T34265T5>1$$ $V22354;172>$$ $<V247>A$<Z<15T$ $o2Z$$ Q7>A$C24@2>$M;41>54$g?57>54$ M54U7><$+;=975?@$c$QZ54<$ f!"A;T79Z$fQ7>AC24@2>$
  • 43. NFEN$A NEW SOCIAL DEMOCRACY
  • 44. B($_$347>V73?5<$29$>51824U5@$ 7>15??7A5>V5$$ .199& $1A&)/L@.199&-P9/L@ 5.@& F= 9K10&1C&G/.01>5N5A18
  • 45. :5$L&($P%&R($?5;@54$ & A9 3225J3A.3 « !39>10N3P&5 & &A3 >&C108&1C 2;& 2 3/P@&91&/ /A9 > 59K&.1A@9 23 /P30@K5L?& »& .K/AJ5AJ &23/P30@ -P9/L@.199& U%Y039K5AN.57 &
  • 46. /(PL+)*%(!$(PML#()(/$Q0$ !L+%*K$ ]C&@1.5/2&83P5/& 3Y5@93P?&& >3&A3730&>1=2P [73&& 5A7/P3P&]0/_T& F2&J103& -/2J103&
  • 47. C((g!$L$)R&$[L)$M)(!%/(&-$ 5/& .5 /2&83P )K3&@1 C&9K3& & LK /@3&1 @5A.3&`aab? 9?& 3& 5A 930A3 0;61P;&/62 3 & >K/9W@ 8 /P3&37 3&/A&1A25A3 & C10&L2 A3Y9&5@& 9 9 1&.03/ 9/951A&1C& / 91&9/N 9108@& 3L03@ A959; ! 3A 3 0 5P3 1A&9K3 &/&0123& 9K350& &L @.3A3 12595./2& T"$%&% & " -@L/0N30&
  • 48. :;>U$Z2=$

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