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Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
Content Strategy & UX
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Content Strategy & UX

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Things I have learned at the ConfabUK conference in March 2013

Things I have learned at the ConfabUK conference in March 2013

Published in: Design, Technology, Education
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  • Andhowyour content is structured
  • Why – how does itrelate to the why of your site. Why does this page exist?For whom – stakeholders & usersWhenHow – Tone of voiceWithwhat means – picture, infographic, text, tableWhere - channelsHow often doyoupublish but alsohowoften do you review entire contentWhat next – how to handle content that is archived
  • Content structure – metadata, fields,instances of the copyProcesses – editorial workflow (approval, publication)Governance – strategicdecisionsChannels -
  • Whynow?
  • Many of the speakers sketched out the evolution of the last 10 years of the internet.Complexity
  • > fixing this is likeperforming a hearttransplantationwhile running a marathon.It’s never easy but everythingyou do will help
  • Stool (GinnyReddish - Navigation and search, design, and technology are the three legs of a stool. In the stool sits the content: what your visitors are coming for. Why do we spend all of our time building the stool, then all-but ignore what the stool is built to support?)See link fromtweet: the page does notexistanymore
  • Contentstrategyframework
  • Do we allneed to become copywriters? – No!
  • PM CopywriterUX designerDeveloperVisual designer
  • RedundantOutdatedTrivial
  • Refer to guythat has read the entire intranetOthercritirium: whatwoulditcost to fix it (5$ threshold)
  • Sarah Richards - Revolutionising Government Content (Slideshare)
  • LeisaReicheltA Practical Guide to Strategic User Experience (Slideshare)Enablesyou to draft your content from the very start. See the content in its real context
  • Transcript

    • 1. USER CENTERED DESIGNOF DIGITAL EXPERIENCES@olivierrenard1
    • 2. What iscontent strategy
    • 3. Content Strategy is not only about the what …
    • 4. … but also about theWhyFor whomWhenHowWith what meansWhereHow oftenWhat next4
    • 5.  Processes Governance5And how all content is managed
    • 6. failMost organisations & sitesto provide content adequately
    • 7. 7# Content streams Devices Directions
    • 8. 8
    • 9. 9navigation & searchdesigntechnologycontentContentfirst
    • 10. 10
    • 11. 11
    • 12. 12
    • 13. 13
    • 14. 14
    • 15. Nice,but how can we use this inUser Experience or Information Architecture
    • 16. Multi-disciplinaryteam
    • 17. UX Content StrategyUnderstandExploreDefineBuild• Content audit (ROT)• Stakeholder agendas• Current style guide• Content owners• Content readability• Workflow and timelines• Search analytics• Metadata integrity• Legal requirements• Translation requirements• Channel requirements• Accessibility requirements
    • 18. 19Well writtenNot well writtenRelevantNot relevantForget itForget itYes, Please!ImproveAudun Rundberg –http://www.slideshare.net/audunrundberg/confab-london-audun-2013
    • 19. 20
    • 20. UX Content StrategyUnderstandExploreDefineBuild• Messaging hierarchy• Workflow design• Page tables• Role descriptions• Content attributes• Editorial calendar• Metadata schema• Content migration specs
    • 21. 22Source: Braintraffic
    • 22. And what about prototyping?23Sketching(paper)Prototype(html)Mockup(e.g. Axure, Adobe)
    • 23. UX Content StrategyUnderstandExploreDefineBuild• Core messaging• Workflow design• Style guide• Role descriptions• Topics / Transactions• Editorial calendar• Governance guidelines• Content migration specs
    • 24. Source: Braintraffic
    • 25. 26That’s itFor now - @olivierrenard

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