It's not about you!

It is notoptionaleraboutText you! Social Media & Branding Conference Scent of the cloud Martin Kuenzi, Head of Marketing & Communications

Customer- centricityeccentricity

Social Media Base Camp Why #SM is not a fad? ! Source: Charron, C. et al., 2006. Social computing.

SOCIALMANIA

Marketing Strategy3. Result2. Interaction1. Base

Marketing Strategy3. Result Relationships Products /2. Interaction Measures Services1. Base Measurement Stories

Social Media Base Camp Source: Charron et al. 2008

Listen Twitter: @SwissRedshield - Follow other Twitter users - Spread content - Listen

Involve Flickr: @SwissRedshield - Sort pictures, create topics - Share assorted pictures and albums - Embed pictures into other webplatforms - Provide a simple upload option

Share Youtube: @SwissRedshield - Assemble content into your own Youtube channel - Create your playlists - Share and embed content - Use it for viral campaigns

Create

Engage Facebook: Heilsarmee.ArmeeDuSalut - Make sure you are ready for #FB - Assemble a crowd of people willing to interact - Be personal and share every day life content - Use it for viral campaigns - Get better!

Spread iPhone-App: Doing good. - Increase involvement of your crowd - Be part of today’s conversations - Trigger conversations

Take aways (for @Swissredshield) Keep it simple and make mistakesEngage in a conversation, if you feel so Build relationships and innovate Make people feel being part of your story Listen to your audience Involve your staff and Offer various boost valuable content channels

Well, that’soptionalerthatText then. Twitter: @PirateTill eMail: martin_kuenzi@swi.salvationarmy.org LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2011, Martin Kuenzi, Head of Marketing & Communications

http://blog.netinfluence.com	150
http://enigmaprod.ch	44
http://dev.enigmaprod.ch	33
http://www7.jimdo.com	5
http://marketing.heilsarmee.ch	5

It's not about you!

by Olivier Perez Kennedy on Mar 15, 2011

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It’s not about you! — Presentation Transcript