We see everything
for the first time..
We see everything for the first time.
Scientists, psychologists in particular, have attempted to
discover how the human visual system perceives and grasps
entities. One of the earliest and intuitively most acceptable
theories about perception was proposed by Wertheimer in 1923,
and later elaborated by Koffka in 1935. These Gestaltists
formulated the principles or “laws” of grouping or patterning.
Gestalt is a German word which means:
whole, entity or entirety.
The whole is greater than the sum of
We organize the
world so some
parts of a stimulus
stand out (figure)
in front of other
Gestalt theory claims that problem
solving is productive and reproductive.
Reproductive problem solving draws
on previous experiences whereas
productive problem solving involves
insight and restructuring of the
Reproductive problem solving could
be a hindrance to finding a solution,
since a person may fixate on the
known aspects of a problem and so
be unable to see novel interpretations
that might lead to a solution.
• Reveal information about the
• Sometimes derive from