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In what ways does your media product
 use, develop or challenge forms and
 conventions of real media products?
From extensive research into opening title sequences of
    childrenโ€™s television programmes I discovered the
conventions which make them what they are. I followed
  these conventions such as structuring the name of the
programme to appear at the end of the opening titles in
 the same way that Tracy Beaker and The sleepover club
  do. By doing this it allows the audience to be aware of
the name of the show and gives a slight insight into what
              the programme is to be about.
Another convention that I followed is the use of
having a group of friends being both male and female
    which all have very individual yet stereotypical
 characteristics, style and personalities which would
  usually occur in them not being friends. But the
   convention followed is that the group of friends
 with all of the different characteristics can actually
    all be very good friends. Therefore sending a
         subliminal message to the audience.
Following another convention, I structured the
 cast to do fun, energetic and youthful shots all
    together at the beginning and end of the
  opening title sequence. This is to firstly draw
   the audience into watching the video which
works as they immediately see fun and youthful
characters simply having fun, which is appealing
 for the target audience. And then to keep the
 audience wanting to watch the programme as
     the final image they see if again fun and
youthful characters having fun. This in-stills the
thought to the audience that the programme is
     going to be fun and for their age range.
(the individual clips will be on the next slide)
Another convention followed is the use of individual clips of each character
 performing an act which relates to their character in the programme. For
example I structured Samโ€™s character as eating biscuits in his individual clip
      which reinforces his stereotypically underdog/average character. I
     structured Daisyโ€™s character to be giggling and blowing kisses in her
     individual clip which reinforces her stereotypically girly character. I
structured Annieโ€™s character to be conducting a science experiment which
     reinforces her stereotypically geeky character. I structured Ashleyโ€™s
  character to be dribbling a football through cones which reinforces her
 stereotypically sporty character. And I structured Tobyโ€™s character to be
    causing mischief by attaching a 'KICK ME' sign to the back of another
  student, therefore reinforcing his stereotypically mischievous character.
Another convention that I followed is having the complete cast wearing school uniform as their
   costumes. This convention signifies to the audience that although the group as individuals are
 represented as very different, they are however all united through the uniform. Although they are
  all dressed in the same uniform their characteristics and individual personalities are again shown
 through the different ways in which they wear the same uniform. For example Sam and ben wear
   theirs scruffy by having un-tucked shirts and ties that are done up quite high but wonky. Daisy
       wears a skirt and an added pink cardigan and also wears her tie quite low down in a large
knot. Annie wears her uniform very neat and tidy with all shirt buttons done up and tie fastened at
the highest point in a small knot. Although Ashley doesn't wear the same uniform as the rest of the
           cast she still wears a school PE uniform of shorts, top, football socks and trainers.
Another convention that I followed is the use of
          props to reinforce each characters
  characteristics. For example I reinforced Annieโ€™s
   'science' character by having her surrounded by
  science props such as a Bunsen burner and a test
tube rack. And had her conduct an experiment with
 test tubes whilst also wearing glasses and science
 goggles. All of this reinforces to the audience that
         she is 'the science' one of the group.
Another convention I followed is the use of a youthful, fun and upbeat
                              backing track.

                      (the song will be on the next slide)

The use of a youthful, fun and upbeat backing track to the opening titles of a
 childrenโ€™s TV programme is to reinforce to the audience that it is a youthful
 programme which is suitable for themselves. And also that it is something
                                fun to watch.




      The track was called "Highway Five" and I trimmed it down
     to the exact length and desired part on iMovie before adding
                         the clip to my project.
Although I haven't challenged any conventions of the
opening to a childrenโ€™s TV programme I have however
left out the illustrator/directors names out of the end
    of the opening titles as when I asked the target
 audience if they want this, all responses were no or
                      not bothered.
Another convention followed is having the characters name
 appear next to them in a shot of just themselves. This allows
    the audience to establish who the characters are before
        watching the programme which leads to easier
 viewing. Another convention followed is having the name of
       character appear in a colour that represents their
    character, whilst having the same colour background or
surrounding objects. This is because this creates verisimilitude
   and continuity of the characters identity to the audience
   therefore making them more identifiable. I followed this
  convention by having Daisyโ€™s name in a pink shade and her
   cardigan, highlighter, lipstick and mobile phone all in pink
                              shades.

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Evaluation Q1

  • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 2. From extensive research into opening title sequences of childrenโ€™s television programmes I discovered the conventions which make them what they are. I followed these conventions such as structuring the name of the programme to appear at the end of the opening titles in the same way that Tracy Beaker and The sleepover club do. By doing this it allows the audience to be aware of the name of the show and gives a slight insight into what the programme is to be about.
  • 3. Another convention that I followed is the use of having a group of friends being both male and female which all have very individual yet stereotypical characteristics, style and personalities which would usually occur in them not being friends. But the convention followed is that the group of friends with all of the different characteristics can actually all be very good friends. Therefore sending a subliminal message to the audience.
  • 4. Following another convention, I structured the cast to do fun, energetic and youthful shots all together at the beginning and end of the opening title sequence. This is to firstly draw the audience into watching the video which works as they immediately see fun and youthful characters simply having fun, which is appealing for the target audience. And then to keep the audience wanting to watch the programme as the final image they see if again fun and youthful characters having fun. This in-stills the thought to the audience that the programme is going to be fun and for their age range.
  • 5. (the individual clips will be on the next slide) Another convention followed is the use of individual clips of each character performing an act which relates to their character in the programme. For example I structured Samโ€™s character as eating biscuits in his individual clip which reinforces his stereotypically underdog/average character. I structured Daisyโ€™s character to be giggling and blowing kisses in her individual clip which reinforces her stereotypically girly character. I structured Annieโ€™s character to be conducting a science experiment which reinforces her stereotypically geeky character. I structured Ashleyโ€™s character to be dribbling a football through cones which reinforces her stereotypically sporty character. And I structured Tobyโ€™s character to be causing mischief by attaching a 'KICK ME' sign to the back of another student, therefore reinforcing his stereotypically mischievous character.
  • 6. Another convention that I followed is having the complete cast wearing school uniform as their costumes. This convention signifies to the audience that although the group as individuals are represented as very different, they are however all united through the uniform. Although they are all dressed in the same uniform their characteristics and individual personalities are again shown through the different ways in which they wear the same uniform. For example Sam and ben wear theirs scruffy by having un-tucked shirts and ties that are done up quite high but wonky. Daisy wears a skirt and an added pink cardigan and also wears her tie quite low down in a large knot. Annie wears her uniform very neat and tidy with all shirt buttons done up and tie fastened at the highest point in a small knot. Although Ashley doesn't wear the same uniform as the rest of the cast she still wears a school PE uniform of shorts, top, football socks and trainers.
  • 7. Another convention that I followed is the use of props to reinforce each characters characteristics. For example I reinforced Annieโ€™s 'science' character by having her surrounded by science props such as a Bunsen burner and a test tube rack. And had her conduct an experiment with test tubes whilst also wearing glasses and science goggles. All of this reinforces to the audience that she is 'the science' one of the group.
  • 8. Another convention I followed is the use of a youthful, fun and upbeat backing track. (the song will be on the next slide) The use of a youthful, fun and upbeat backing track to the opening titles of a childrenโ€™s TV programme is to reinforce to the audience that it is a youthful programme which is suitable for themselves. And also that it is something fun to watch. The track was called "Highway Five" and I trimmed it down to the exact length and desired part on iMovie before adding the clip to my project.
  • 9. Although I haven't challenged any conventions of the opening to a childrenโ€™s TV programme I have however left out the illustrator/directors names out of the end of the opening titles as when I asked the target audience if they want this, all responses were no or not bothered.
  • 10. Another convention followed is having the characters name appear next to them in a shot of just themselves. This allows the audience to establish who the characters are before watching the programme which leads to easier viewing. Another convention followed is having the name of character appear in a colour that represents their character, whilst having the same colour background or surrounding objects. This is because this creates verisimilitude and continuity of the characters identity to the audience therefore making them more identifiable. I followed this convention by having Daisyโ€™s name in a pink shade and her cardigan, highlighter, lipstick and mobile phone all in pink shades.