SUMMER INTERNSHIP PPT

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  • fabulous... it's amazing.. help me a lot
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  • hai oliva.great work,its hepl for my ppt's.thank u.
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  • hi olivia,nice work,will be of gr8 help in preparing ppt's for me
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  • Charming presentation slides,, Ms. Olivia.
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  • hey olivia datta as I saw your ppt of summer internship, thank you olivia datta I got new ideas and concept regarding the ppt that how would i need to make my ppt
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SUMMER INTERNSHIP PPT

  1. 1. Name- OLIVIA DUTTARoll No:- 08Batch :- PGDM 2010-2012
  2. 2. RESEARCHMETHODOLOGY RESEARCH topic To study the impact of promotional activities on consumers and to find out customer satisfaction level with regards to Pepsi cola.
  3. 3. OBJECTIVE OF THE STUDY1. PRIMARY OBJECTIVE To know the impact of promotional activities on consumers and to study customer satisfaction level with respect to Pepsi2. SECONDARY OBJECTIVE• Promotional, selling strategies.• Effective and successful promotion.• Brand awareness level and mind-set of the consumers.• Consumer’s perception & expectation.• Strength of the competitors.• Customer’s repurchase intention.• Lost customer analysis.
  4. 4. • TARGET POPULATION• SAMPLING METHOD• DATA COLLECTION METHOD• SOURCES OF DATA COLLECTED• EVERY DEALER SURVEY (EDS)
  5. 5. LIMITATIONS OF THE STUDYConducting survey in (may-june) peak time ofsummer often becomes difficult.Many respondents refused to answer due tolack of time.The data can vary due to climatic factors.
  6. 6. The promotional tools used by SMV Beverages for its marketing activities are• Point of sale display• Incentives to retailers• Sales promotion through sponsoring special events• Sales promotion through various schemes• Advertising
  7. 7. DATA ANALYSIS FOR IMPACT OF PROMOTION ON CONSUMERS
  8. 8. CONSUMER PREFERENCE FOR PEPSI PRODUCTS201510 5 0 PEPSI 7UP SLICE MOUNTAIN MIRINDA NIMBOOZ DEW
  9. 9. CONSUMER PREFERENCE OF COKE PRODUCTS35302520151050 THUMPS UP SPRITE FANTA MAZZA MINUTE MAID LIMCA
  10. 10. STRENGTH OF COCA-COLA PRODUCTS 2%TASTE AWARENESS UNAVAILIBILITY 6% 92%
  11. 11. BRAND AWARENESS OF CONSUMERS100 90 80 70 60 50 40 30 20 10 0
  12. 12. MIND SET OF CONSUMERS ABOUT PROMOTION YES NO 28% 72%
  13. 13. PEOPLE WHO KNOW ABOUT "BRAZIL JAO, CHILL MACHAO" 60 40 YES NO
  14. 14. SUCCESS OF THE OFFER 97 1 2FAKE OFFER NOT A FAKE OFFER CANT SAY
  15. 15. SUCCESS OF DISCOUNT SCHEMES6050403020 10 0 WOULD BUY DURING DISCOUNTS WOULD NOT BUY DURING DISCOUNTS
  16. 16. 100 SUCCESS OF SLICE LOUNGE CAMPAIGN 90 80 70 60 50 40 30 20 10 0 EXCELLENT VERY GOOD GOOD FAIR POOR
  17. 17. ANALYSIS OF ROI COMPARASION OF ROI 40 25ROI FOR THE CURRENT YR ROI FOR THE PREVIOUS YR
  18. 18. DATAANALYSIS FORTHE STUDY OF CUSTOMERSATISFACTION
  19. 19. SATISFACTION WITH PEPSI IMPROVEMENT 70 15 0 12VERY DISSATISFIED 3 SOMEWHAT DISSATISFIED NEITHER SATISFIED NOR DISSATISFIED SOMEWHAT SATISFIED VERY SATISFIED
  20. 20. PRODUCT AVAILABILITY 98 2YES NO
  21. 21. FROMDEALER’S/RETAILER’S SURVEY
  22. 22. 53 REASON TO DISCARD PEPSI PRODUCTS 30 2 5 10SERVICE SUPPLY DISTRIBUTOR RELATION DEMAND VISI PROBLEM
  23. 23. 69 BUSINESS INTENTION 26 5YES NO MAY BE
  24. 24. Findings FOR PROMOTION:• Consumer preference.• Low awareness of ‘nimbooz’, ‘lehar soda’, ‘tropicana juice’ and ‘aqaufina’ as brand of PepsiCo.• Consumers feel promotion can’t influence customer buying decision.• Strength of PepsiCo is its heavy promotion.• Success of promotion.• Product sale during discount schemes have great scope.
  25. 25. FOR CUSTOMER SATISFACTION:• Taste.• Customer repurchase intention• Product innovativeness.• Product availability.• Service to dealers.• Supply• Lost customer analysis
  26. 26. SWOT ANALYSIS STRENGTH WEAKNESS•PepsiCos presence • Disclosure of schemes• Broad product line •Product replacement• Strategic improvements • Service• Attractive schemes • Interior parts of the city over looked• Advertisement/ promotion • Visi cooler• Able marketing intelligence OPPORTUNITY THREAT• Adapting to market trends(introduce health • Intense Competitiondrinks). • Decline in C.S.D. Sales• New product in dust form • Health issues & pesticide controversy•Tetra packs for all brands to target kids segment. • Environmental affairs• Cartoon character packaging for kids • Threat from indigenous drinks• sugar free range of products• Focus upon interior areas• Huge market potential
  27. 27. RECOMMENDATION• Another brand of cola flavour• Nimbooz, tropicana juice, lehar soda, aquafina(water) needs more promotion• Avoidance of invalid codes in promotion(LOSS OF BRAND IMAGE)• Service to dealers• Promotion through brand ambassadors• Focus on lost customers• More emphasis on retailers
  28. 28. REFERENCES• www.pepsizone.com• www.pepsiindia.com• www.pepsico.com• www.Wikipedia.com• Magazines(marketing management 4P’s)• Marketing Management ;PHILIP KOTLER
  29. 29. THANK YOU

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