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The Social Technographics® Of Business Buyers

by on Feb 23, 2009

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Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks for social participation. B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers.

For file download and Webinar replay visit: http://www.forrester.com/Marketing/Campaign2/1,6538,2085,00.html

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16 of 6 previous next Post a comment

  • vgiglotti Vince Giglotti, Sr. Marketing Manager at Surescripts Could someone explain what the 'Line of Business' label represents relative to the 'IT' label on slide 16? 1 year ago
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  • ChannelPlanet Channel Planet at Channel Planet Cloud Computing Magazine http://issuu.com/channelplanet/docs/cloudcomputingmagazine03 3 years ago
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  • Harrisonma1 Cathy Harrison, Insights Professional at Virtual Research Director LLC Since the report is two years old now, why not allow us to download it? 4 years ago
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  • chrisharrington Chris Harrington, Technology Director at Luquire George Andrews http://www.forrester.com/Marketing/Campaign2/1,6538,2085,00.html - He wants you to sign-up to download the presentation. 5 years ago
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  • dllavoy dllavoy i think that copywriting a term, such as technographics, may actually not work in your favor. perhaps a creative commons type of license where people can use, but must attribute or link back?

    Great, useful info, btw
    5 years ago
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  • ematuco ematuco Great presentation. Very informative.
    Would appreciate if you could share it.

    emmanuel_matuco@ts.tsuneishi.co.jp.
    sincere thanks in advance.
    5 years ago
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The Social Technographics® Of Business Buyers The Social Technographics® Of Business Buyers Presentation Transcript