Lg Web Network Mobile Presentation August 2009

mobile oliver weidlich ideal interfaces

@oliverw

who are you?

overview • history of bad mobile experience • who’s using what • examples of good & bad mobile • government on mobile • hints & tips & tools • the future

history

that was then... make calls

now • SMS bookmarks calls • • video • calendar • stopwatch • GPS phonebook • • infrared • games • Web • megapixelsIDwallpapers • caller • • themes • ringtones • videoinstant messenger • • camera news • bluetooth • subscriptions • WAP PTT • sport • • email • movies • alarms • weather • synchronisation • MMS • music

the experience is broken www.idealinterfaces.wordpress.com

the experience is broken • complexity & cost of call & data plans • low awareness / understanding / need • separation of hardware, OS, applications, content & online services • too much irrelevant functionality • hidden & difﬁcult customisation

for mobile creators • handset range for intended audience • 2G vs 3G • screen size/s • interaction type/s • internal developer skills • understanding of all facets of mobile

beneﬁts • personal • internet enabled • location enabled • access anywhere • your data (addresses, music, pictures) • notiﬁcations

who’s using what

WMDS - 2008 • >70% use for more than voice/sms (61% info & 57% entertain) • 31% used to make purchase • mobile search increased to 30% • mobile web increased to 49% • URL entry dropped from 54% to 29% Australian Results of Worldwide Mobile Data Service Study 2008 www.mnetcorporation.com/worldwide-mobile-data-services-study/

AMPLI - 2008 • 34% 2nd mobile phone and/or SIM • 48% purchased content for their mobile from PC & 17% carrier portal • top 3 Content : Games (43%), Trutones (42%) & Wallpapers (33%) • top 3 Info: News (53%), Weather (50%) & Sport (34%) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

AMPLI - 2008 • future content: music (30%), games (27%) and wallpapers (25%) • future content: maps (31%), news (29%) and weather (28%) Australian Mobile Phone Lifestyle Index 2008 www.aimia.com.au/mobile

oz mobile usage Quarterly Period CAGR Growth Avge Q4 2008 17.3% 89.3% Q1 2009 6% 26.2% 6 Months 24.4% 54.8% AIMIA MIG Mobile Trafﬁc Trend Report www.aimia.com.au/mobile

mobile user experience

bad user experience • not re-thought for mobile • UI & interaction not designed for mobile • poor interface design • poor interaction ﬂow • inconsistent • silo-ed applications & OS

good mobile uxp • support user goals • tight integration with handset • integration with other applications on device • integration with other devices and services • allow quick & easy customisation

govt on mobile

hints / tips / tools

what makes sense? • what information do people need quick access to? • how can you communicate better with your community? • can your community communicate with each other? • keep it simple, especially to start!

hints & tips • re-think services for mobile • simplicity and functionality - get the basics right • provide an integrated/contextual service • know/design for the device range • do usability testing

hints & tips • mobile speciﬁc content • URL: m. or /m or .mobi? Re-direct! • option to link through to full site in footer • bias code for text input (e.g. Log-in) • short URL, SMS keyword, QR Code

hints & tips • bubble relevant/interesting content to the top • focus on the content and interaction than how pretty it is to start with • lowest common denominator is probably your best place to start

tools • XHTML • W3C Mobile web initiative http:// www.w3.org/Mobile/ • Wordpress Mobile Plug-in (http:// wordpressmobile.mobi/) • WURFL (http://wurﬂ.sourceforge.net/) •

future

ﬂickr.com/photos • /willgame • /zachklein • /Gaeten Lee • /cpchannel • /Kessiye • /masanori_okuno • /tico24 • /Leonard Low • /SideLong • /leginmat • /kaex0r • /Xerones • /R26B • /downbeat • /liewcf • /switch 1010 all creative commons (attribution only) licensed

questions? oliverw@idealinterfaces.com.au @oliverw 0411 551 561

Lg Web Network Mobile Presentation August 2009

by Oliver Weidlich on Sep 24, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Lg Web Network Mobile Presentation August 2009 — Presentation Transcript