Plan for the Moment - #BrightonSEO
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Plan for the Moment - #BrightonSEO

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    Plan for the Moment - #BrightonSEO Plan for the Moment - #BrightonSEO Presentation Transcript

    • @TwitterAds | Confidential Plan for the Moment @olisnoddy September 13, 2013 Tuesday, September 17, 13
    • @TwitterAdsUK the pulse of the planet @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK David Whitehouse @d_whitehouse Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal. 10,496 RETWEETS 2,229 FAVORITES 4:17 PM - 18 Jan 13 @TwitterAdsUK Tuesday, September 17, 13
    • Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @TwitterAdsUK Tuesday, September 17, 13
    • Lib Dem Press Office @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @TwitterAdsUK Tuesday, September 17, 13
    • @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press @LibDemPress Labour Press Team @labourpress @LibDemPress yes, that’s going well. Keep up the good work. @TwitterAdsUK Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • JOSE MARIA @Josemalo76 @JoseantonioJun Hola José Antonio, tenemos farola sin tapa al alcance de niños en C/Lince junto al contenedor pic.twitter.com/KpFxvpG3pz Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Miguel Espigares @elgranespi @JoseantonioJun @josemalo76 Restituida la tapa de farola, gracias por el aviso pic.twitter.com/OkavTbaPph Tuesday, September 17, 13
    • @TwitterAdsUK 1. more relevant 2. a multiplier 3. can be planned for The moment... Tuesday, September 17, 13
    • #hungry Stanley Milgram (1933 - 1984) Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, September 17, 13
    • #hungry Attention is steered by the visible crowd Tuesday, September 17, 13
    • Live, Public, Conversational TWITTER IS Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • 3.2M TWEETS in 12 HOURS Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • 3.2M TWEETS in 12 HOURS Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • 15M UK users Tuesday, September 17, 13
    • 80% access Twitter via mobile Tuesday, September 17, 13
    • 1 billion Tweets every 2 days Tuesday, September 17, 13
    • Billions of moments to engage Tuesday, September 17, 13
    • How can you plan for the moment? Tuesday, September 17, 13
    • @TwitterAdsUK Scenario Planning EVERYDAY MOMENTS LIVE MOMENTS CONNECTED MOMENTS Tuesday, September 17, 13
    • Plan for everyday moments Tuesday, September 17, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • “shopping” WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • “shopping” WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Big, predictable moments every single day Shopping Tesco Source: Topsy Pro, 2013 Tuesday, September 17, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Tuesday, September 17, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Tuesday, September 17, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Jamison Ernst @JamisonMernst Mind blown. “ @Lowes: Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Vine @vineapp · Unfollow Add value to everyday moments Tuesday, September 17, 13
    • @TwitterAdsUK NatWest Help@NatWest_Help Cold in your student flat? DIY winter warmer #uniproof vine.co/v/hMFZhBnZ3Qa Tweets Tuesday, September 17, 13
    • #hungry Tuesday, September 17, 13
    • #hungry Tuesday, September 17, 13
    • #hungry Moments matter Non-engaged user Engaged user Purchase IntentBrand Favorability +30% +53% Source: Nielsen Brand Effect for Twitter, March 2013 Tuesday, September 17, 13
    • Plan for live moments Tuesday, September 17, 13
    • @TwitterAds | Confidential 45 Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC adidasfootball @adidasfootball Key live moments can be planned for Tuesday, September 17, 13
    • @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAds | Confidential 50 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter Amplify Tuesday, September 17, 13
    • @TwitterAds | Confidential 50 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter Amplify Tuesday, September 17, 13
    • Plan connected moments Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • @TwitterAdsUK Optimise your TV ads It seems while I’ve been away a pony has been moonwalking youtu.be/Ekro5T9Iaio #DancePonyDance Clare Balding @clarebalding @TwitterAdsUK Tuesday, September 17, 13
    • @TwitterAdsUK Campaign coverage: 200k Tweets with OTS of 23m UNIQUE REACH (USERS) DATE 0 6250000 12500000 18750000 25000000 1/3 2/3 3/3 4/3 5/3 6/3 7/3 8/3 9/3 10/3 11/3 12/3 13/3 14/3 15/3 16/3 17/3 25M 12.5M source: Datasift, Colourtext 2013 Tuesday, September 17, 13
    • #hungryUtilise two screens Tuesday, September 17, 13
    • #hungry Tuesday, September 17, 13
    • #hungry Tuesday, September 17, 13
    • Twitter, Inc. | Confidential TV is more effective with Twitter increase in purchase intent vs. TV alone +58% increase in message association vs. TV alone +95% Source: Nielsen Brand Effect for Twitter, March 2013 Tuesday, September 17, 13
    • @TwitterAds | Confidential moments#Everyday Tuesday, September 17, 13
    • @TwitterAds | Confidential moments#Live Tuesday, September 17, 13
    • @TwitterAds | Confidential moments#Connected Tuesday, September 17, 13
    • @TwitterAds | Confidential Plan for the moment Tuesday, September 17, 13
    • @TwitterAdsUK 1. more relevant 2. a multiplier 3. can be planned for The moment... Tuesday, September 17, 13
    • Tuesday, September 17, 13
    • 166m Tweets of #MTVhottest Tuesday, September 17, 13
    • @TwitterAds | Confidential @olisnoddy September 13, 2013 #ThankYou Tuesday, September 17, 13