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Global Storytelling: Video That Moves

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  • 1. GLOBAL STORYTELLING: VIDEO THAT MOVES Saturday, July 13, 13
  • 2. #FurtherFaster @TwitterAdsUK @TwitterAdsUK Saturday, July 13, 13
  • 3. Agenda Lisa Burprich, Dare Joe Koprowski, BMB Mark Barlex, Editor - BBC Newswire Pinot Ichwandardi & Ian Padgham, Vineographers @TwitterAdsUK Saturday, July 13, 13
  • 4. Oli Snoddy @olisnoddy Saturday, July 13, 13
  • 5. @TwitterAdsUK Video makes us feel Saturday, July 13, 13
  • 6. @TwitterAdsUK Video makes us think Saturday, July 13, 13
  • 7. @TwitterAdsUK 1. Video distribution - reach 2. Richer stories - social acceleration Twitter can tell interactive, rich stories Saturday, July 13, 13
  • 8. @TwitterAdsUK Twitter is Live Saturday, July 13, 13
  • 9. @TwitterAdsUK Twitter is Public Saturday, July 13, 13
  • 10. @TwitterAdsUK Twitter is Mobile Saturday, July 13, 13
  • 11. @TwitterAdsUK Twitter is Conversational Saturday, July 13, 13
  • 12. @TwitterAdsUK Killer swan Saturday, July 13, 13
  • 13. @TwitterAdsUK Referendum? Saturday, July 13, 13
  • 14. RICHER STORIES Saturday, July 13, 13
  • 15. @TwitterAdsUK Force = Mass X Acceleration Saturday, July 13, 13
  • 16. @TwitterAdsUK 1. Events 2. Memes 3. ‘Viral’ videos 4. Broadcast backchannel Twitter helps tell different types of stories Saturday, July 13, 13
  • 17. @TwitterAdsUK 1. As events unfold - social acceleration 19:29 Saturday, July 13, 13
  • 18. @TwitterAdsUK 19:35 Saturday, July 13, 13
  • 19. @TwitterAdsUK 20:04 Saturday, July 13, 13
  • 20. @TwitterAdsUK 2. Where memes emerge - reach 29,900 Tweets and RTs Tweet / RT ratio of 1:5 Saturday, July 13, 13
  • 21. @TwitterAdsUK #RyanGoslingWontEatCereal Saturday, July 13, 13
  • 22. @TwitterAdsUK 3. Where people enhance the story - social acceleration 58,571 Tweets and RTs Tweet / RT ratio of 1:0.7 Saturday, July 13, 13
  • 23. @TwitterAdsUK Saturday, July 13, 13
  • 24. @TwitterAdsUK Strong emotional response Believed and found device credible Internalised and personalised the message Transcended advertising - movement The video started a story Saturday, July 13, 13
  • 25. 4. The backchannel to broadcast Saturday, July 13, 13
  • 26. 4. The backchannel to broadcast Saturday, July 13, 13
  • 27. Saturday, July 13, 13
  • 28. Saturday, July 13, 13
  • 29. Saturday, July 13, 13
  • 30. Saturday, July 13, 13
  • 31. Saturday, July 13, 13
  • 32. Saturday, July 13, 13
  • 33. 15.4M impressions 3.2M uniques (US only) Saturday, July 13, 13
  • 34. Live Reach 15.4M impressions 3.2M uniques (US only) Saturday, July 13, 13
  • 35. @TwitterAdsUK 1. Video distribution - reach 2. Richer stories - social acceleration Twitter can tell interactive, rich stories Saturday, July 13, 13
  • 36. INNOVATION Saturday, July 13, 13
  • 37. @TwitterAdsUK Vine Saturday, July 13, 13
  • 38. Florida vs Louisville Highlight ESPN Video: Jeff Driskel pass intercepted by Terell Floyd at the Fla 38, returned for 38 yards for the a TOUCHDOWN. ESPN @espn Unfollow 395 RETWEETS 126 FAVORITES Kids in their backyard football games dream of making plays like Terrell Floyd just did here es.pn/WfeiYh Promoted by Ford Fusion ESPN College Football @ESPNCFB @TwitterAdsUK Twitter Amplify Saturday, July 13, 13
  • 39. Florida vs Louisville Highlight ESPN Video: Jeff Driskel pass intercepted by Terell Floyd at the Fla 38, returned for 38 yards for the a TOUCHDOWN. ESPN @espn Unfollow 395 RETWEETS 126 FAVORITES Kids in their backyard football games dream of making plays like Terrell Floyd just did here es.pn/WfeiYh Promoted by Ford Fusion ESPN College Football @ESPNCFB @TwitterAdsUK Twitter Amplify Saturday, July 13, 13
  • 40. Twitter, Inc. | Confidential TV x Twitter Saturday, July 13, 13
  • 41. Lisa Burprich @lbp Saturday, July 13, 13
  • 42. BESPOKE BALLADS Saturday, July 13, 13
  • 43. Saturday, July 13, 13
  • 44. Saturday, July 13, 13
  • 45. Saturday, July 13, 13
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  • 54. Saturday, July 13, 13
  • 55. @joekoprowski @peterbrowse @calebaljorani Saturday, July 13, 13
  • 56. AN EVER-CHANGING ONLINE MUSIC VIDEO @calebaljorani @peterbrowse @joekoprowski Saturday, July 13, 13
  • 57. OUR 6 MONTH ADVENTURE Saturday, July 13, 13
  • 58. Saturday, July 13, 13
  • 59. #DANCE Saturday, July 13, 13
  • 60. #MOVE Saturday, July 13, 13
  • 61. A STRANGE, EXOTIC AND UNCHARTED LAND Saturday, July 13, 13
  • 62. Ships docking at the Isle of Vine -February 2013 Saturday, July 13, 13
  • 63. Saturday, July 13, 13
  • 64. Saturday, July 13, 13
  • 65. Saturday, July 13, 13
  • 66. Other explorers were arriving. Saturday, July 13, 13
  • 67. We had some thoughts: Videos on Vine felt more disposable & experimental than other channels Vine.co seemed to be serving up a continually unfolding and disrupting view of the world What if the Vine story was not about 6 seconds? But in fact about a series of mini moments stitched together. Saturday, July 13, 13
  • 68. Saturday, July 13, 13
  • 69. "Code is a canvas, just like cinema or television. You can tell stories through it just like any other visual medium." Chris Milk Saturday, July 13, 13
  • 70. Saturday, July 13, 13
  • 71. Saturday, July 13, 13
  • 72. Idea: A Continuously evolving music video that matches hashtagged song lyrics to vine films Saturday, July 13, 13
  • 73. Saturday, July 13, 13
  • 74. PR- We planned to target two audiences. The tech community Music promo community Creating tweets and bios relevant to each audience. Saturday, July 13, 13
  • 75. Saturday, July 13, 13
  • 76. Saturday, July 13, 13
  • 77. Learnings - from Vinetune No just means not today - try again tomorrow. Adapt: No doesn't mean no: Be Relevant: Embrace scary things - in micro teams don’t be scared of ever shifting responsibilities. Are you in a position to react to the story that is breaking in front of you? Saturday, July 13, 13
  • 78. Mark Barlex @mark_barlex Saturday, July 13, 13
  • 79. Vineographers @pinot & @origiful Saturday, July 13, 13
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  • 100. Saturday, July 13, 13
  • 101. Saturday, July 13, 13
  • 102. Saturday, July 13, 13
  • 103. GLOBAL STORYTELLING: VIDEO THAT MOVES Saturday, July 13, 13

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