• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
071106 The Longtail Of Corporate Communications  Oliver Nitz
 

071106 The Longtail Of Corporate Communications Oliver Nitz

on

  • 1,980 views

4 Theses on Corporate Communications 2.0 ...

4 Theses on Corporate Communications 2.0

1. Socialware creates infinite rack space for conversations.

2. Corporate communications has to embrace the media reality of the long tail.

3. B2C Internet usage will have a massive impact on B2B communication - internally and externally.

4. Ingnoring the long tail of communication means losing tomorrow's customers and employees.

Statistics

Views

Total Views
1,980
Views on SlideShare
1,957
Embed Views
23

Actions

Likes
1
Downloads
42
Comments
0

3 Embeds 23

http://www.linkedin.com 17
http://www.slideshare.net 3
https://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    071106 The Longtail Of Corporate Communications  Oliver Nitz 071106 The Longtail Of Corporate Communications Oliver Nitz Presentation Transcript

    • Long Tail of Corporate Communications. Unlimited conversations through democratization of communications. Oliver Nitz Head of Marketing Solutions, Telekom Austria TA AG 6. November 2007
    • Corporate Communications 2.0: creating virtually infinite rack space.
    • Unlimited conversations: the long tail.
      • New role of corporate communications: topic moderation and management. In theory almost every customer and stakeholder could be reached.
      Source: Chris Anderson. 5 Main Topics ∞ Topics Short Head Long Tail Reach
    • B2C Internet media usage have a huge impact on B2B communications.
      • Source: www.Discoveryclub.de
    • Ignoring the long tail of communication means losing tomorrow‘s customers and employees. Source: www.imapenguin.com
    • Changing communications is developing culture: transparent company vs. control by hierarchies. Source: www.techno-science.net
    • Telekom Austria takes first steps.
      • Corporate Blogs
      • Corporate Wiki
      • High Performance Workplace (Presence services, Wiki, mobile applications for work force)
    • http://denkbloggade.telekom.at/ Oliver Nitz Head of Marketing Solutions Telekom Austria AG Lassallestrasse 9 · 1020 Vienna Tel. +43(0)59 059 1 37309 · Fax +43(0)59 059 1 37391 Mobil +43 (0)664 629 65 59 · E-Mail: oliver.nitz@telekom.at
    • Thank you.