Long Tail of Corporate Communications. Unlimited conversations through democratization of communications. Oliver Nitz Head of Marketing Solutions, Telekom Austria TA AG 6. November 2007

Corporate Communications 2.0: creating virtually infinite rack space.

Unlimited conversations: the long tail. New role of corporate communications: topic moderation and management. In theory almost every customer and stakeholder could be reached. Source: Chris Anderson. 5 Main Topics ∞ Topics Short Head Long Tail Reach

New role of corporate communications: topic moderation and management. In theory almost every customer and stakeholder could be reached.

B2C Internet media usage have a huge impact on B2B communications. Source: www.Discoveryclub.de

Source: www.Discoveryclub.de

Ignoring the long tail of communication means losing tomorrow‘s customers and employees. Source: www.imapenguin.com

Changing communications is developing culture: transparent company vs. control by hierarchies. Source: www.techno-science.net

Telekom Austria takes first steps. Corporate Blogs Corporate Wiki High Performance Workplace (Presence services, Wiki, mobile applications for work force)

Corporate Blogs

Corporate Wiki

High Performance Workplace (Presence services, Wiki, mobile applications for work force)

http://denkbloggade.telekom.at/ Oliver Nitz Head of Marketing Solutions Telekom Austria AG Lassallestrasse 9 · 1020 Vienna Tel. +43(0)59 059 1 37309 · Fax +43(0)59 059 1 37391 Mobil +43 (0)664 629 65 59 · E-Mail: oliver.nitz@telekom.at

Thank you.