071106 The Longtail Of Corporate Communications Oliver Nitz
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4 Theses on Corporate Communications 2.0 ...
4 Theses on Corporate Communications 2.0
1. Socialware creates infinite rack space for conversations.
2. Corporate communications has to embrace the media reality of the long tail.
3. B2C Internet usage will have a massive impact on B2B communication - internally and externally.
4. Ingnoring the long tail of communication means losing tomorrow's customers and employees.
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