AS Media Music Magazine Evaluation

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AS Media Music Magazine Evaluation

  1. 1. AS Media Foundation PortfolioEvaluation O liver Mitchell
  2. 2. In What Ways Does Your Media Product Use, Develop Or Challenge Forms AndConventions Of Real Media Products? Front Cover. Similarities Mast-Head Main Image Pull Quote Barcode/Date /Issue Footer
  3. 3. In What Ways Does Your Media Product Use, Develop Or Challenge Forms AndConventions Of Real Media Products? Front Cover. Differences NME has a clearer masthead that can be consistent through out all future magazines whereas mine may have to change because with certain images it will not be very clear. NME does no really show the background so it does not draw attention away from the main image. NME include more sell lines. By doing this it advertises more about the articles inside and gives more description as to what they will be like.I have changed the gender of the model being NME gives imagesused as opposed to just using a male of the of artists ascharacter which is usually related to Indie opposed to justmusic naming them.
  4. 4. In What Ways Does Your Media Product Use, Develop Or Challenge Forms AndConventions Of Real Media Products? Contents Page. Similarities They have a clear contents title with the magazines name below / next to it. Both magazines contain a featured column on the left third of the page. They both have a main image showing the article in the right third. Both magazines have used the same rule of third sections for their images and contents.
  5. 5. In What Ways Does Your Media Product Use, Develop Or Challenge Forms AndConventions Of Real Media Products? Contents Page. Differences Q magazine have also included a date inside the contents page. This also lets the reader know that it is the most recent edition. The NME magazine creates a much more effective Mise-en-scene. This is because for my magazine, the photograph I have taken was in his bedroom, and you can see his door. This does not look very professional. I added a little memo from the editor thanking the reader, but Q included an “every month”, proposing the articles that will be included every month and won’t change Q has included a review section whereas I have used the space to show images of other artists that will be featured in the magazine.
  6. 6. In What Ways Does Your Media Product Use, Develop Or Challenge Forms AndConventions Of Real Media Products? Article Page. Similarities Both magazines have included the article section on the right page. This is so it does not cover any of the image and you can clearly see who it is. Both magazines have pulled a quote from the article / interview to make it seem more interesting. DifferencesOn my magazine I have included the artists name in the leftthird. This lets readers know that they are on the right pagefor the article they want to read.My magazine has included page number at the bottom ofthe page. This makes it a lot easy for the reader to find thepage with the article on,My magazine has used a background where the artist looksmore at home whereas Q have used one which looksunnatural to make the artists seem more attractive and of ahigh stature,
  7. 7. How does your media product represent particular social groups?Indie Music is a genre of alternative rock. It is extremely diversewith lots of sub-genres including Indie-pop, Grunge and Lo-fi The Wombatsamongst others. It originated in the UK and USA around the mid-eighties. Nowadays, Indie music is associated with being laid-back, and being unique.Nowadays, the stereotypical social group for the genre would beworking class Caucasian’s between the ages of 15 – 22, mostlymales.They are recognised for having a wide-fashion sense ranging fromsnap-backs, polo shirts, shirts, sweaters, chinos, crosses andsneakers. I decided to challenge this particular social group as it expands even more and creates more sub- cultures. I have done this so my magazine can represent a variety of social groups instead of just one main target audience. I have represented a number of social groups by – -Gender -Latest Trends -Being individual -Having confidence I chose to base my model on a female. I have done this because stereotypically, the majority of indie musicians are males with only a handful of female indie musicians. However, Indie is also about being different and unique, which is why I have based my Isabelle Mitchell model on a female.
  8. 8. What kind of media institution might distribute your media product and why?"IPC" media stands for International Publishing Corporation Media.They are associated with a wide range of of magazines varying fromgardening to television, sailing to firearms, photography to music. IPC media produces over 60 iconic media brands. Throughout the UK two thirds of females and 42% males read print alone. (26 million UK adults). The websites IPC media incorporate have 20 million views each month. They produce a wide collection of media, which suits everyone’s needs not just focusing on one social group. They already distribute the highly known magazine NME. This shows that they have a lot of experience and knowledge in the music industry. Because IPC is such a large and well know publishing organisation, using IPC to publish the magazine will help to raise its profile because it is being published alongside other magazines such as NME.
  9. 9. Who would the audience be for your media product?General Background Information General Background InformationName: Hayden Atkins Name: Harriet CastleAge: 16 Age: 18Ethnicity: White British Ethnicity: White BritishLives: Solihull Lives: SolihullMusic Interests Music InterestsHayden listens to Indie music on a regular basis. He Harriet loves Indie music. She tries to listen to it on awill often listen to music from YouTube as background daily basis before and after work. She will often buymusic. He does not buy/download music as he doesn’t music and attends concerts whenever possible. Shefeel the need, but he still likes listening to it. also enjoys festivals such as Reading.Favourite Artists Favourite ArtistsBlink-182, The Kooks, Bombay Bicycle club. The Wombats, The Kooks, A Day To RememberLikes LikesFootball, Reading, Parties, Journalism. Reading, Relaxing, Pancakes, PartiesDislikes DislikesRnB music, Villa, Reality TV, Brussels Sprouts. Chavs, Peanuts, School, Drama
  10. 10. Who would the audience be for your media product?General Background InformationName: Annie ThomasAge: 17Ethnicity: White BritishLives: SolihullMusic InterestsAnnie loves listening to music. She will regularlyattend Indie concerts and downloads a lot of hermusic. She also synchronises her music to her IPod General Background Informationso she can listen to music wherever she goes. Name: Toby RailtonFavourite Artists Age: 17The Kooks, Example, Los Campesinos! Ethnicity: White BritishLikes Lives: SolihullScooters, Geography, Relaxing, Sunday Roast. Music InterestsDislikes Toby occasionally listens to music, he is not a big fanWalking, Dyed hair, Heavy Metal, Computers. but he appreciates that it is helpful and often listens to Indie music to relieve stress after a long day. Favourite Artists Bloodhound Gang, AC/DC, Arctic Monkeys Likes Economics, Xbox, Movies, Walking his dog. Dislikes Geometry, Chavs, Decorating, Ovens
  11. 11. How did you attract/address your audience? I included a main header in large bold letters, to make it stand out, appealing to the audience by becoming obvious. She has a friendly attitude which attracts the reader.New And Upcoming News beingDetailed to let them know what is goingon. Main dominant image with clothing that relates to the audience and its latest trends. Showing new and upcoming artists that are going to be big. Celebrity gossip. Top artists in that genre that my readers would be familiar with and enjoy. From my questionnaire, I noticed that the majority of people said they would pay between £2-£3. Therefore, I made my magazine £1.50, which is lower than what they said they would pay and so they would more likely buy my magazine.
  12. 12. How did you attract/address your audience? I included a main contents header so that the audience can clearly see what page it is I have also added the masthead so the audience knows that this is the contents for this magazine and it’s not from another one. I have created my contents page with a white background. This is to simplify the page, it also makes it incredibly easy for the audience to read. I used clear and legible font to make it easy for the audience to read.I added images of some of my artists to thecontents page. This was so that the audiencecould see who the articles were about. Also ifthey were looking specifically for one of thoseartists, they could easily find them and the pagethey were on, as opposed to scrolling down thewhole contents just to find them. A little editors not was added to the bottom of the magazine. I did this to add a personal note to the readers. This makes it seem as if the editor is more in touch with the readers and shows some acknowledgement to the audience.
  13. 13. How did you attract/address your audience? For my double page article, by making the The article I have created attracts the audience by background an image of the person being standing out. I have included a white background interviewed it creates an extremely professional behind the actual article. I have done this so that it look. It also makes it clearer for the audience who stands out against the image and is easy to read. they are reading about.Also, by creating thewhole article just as onemain image, it makesthe whole page appeara lot more professional. Adding small page number in each of the corners it makes it easier for the Adding a quote from the article at the bottom of the reader to find the page makes the article seem a lot more interesting. This article they want to is because it gives the reader an insight as to what the read. article will be like.
  14. 14. AudienceFeedbackOver-all my audience feedback was very good.The strengths of magazine were: Cover Page Article Page Colour Scheme The weaknesses of magazine were: Contents Page Lack of Text Quality of Text
  15. 15. Audience Feedback StrengthsAs part of my audience feedback, I asked mytarget audience to list some of the strengthsthey found about my magazine. One of the strengths that they listed about my magazine was the colour scheme. When asked why, they said the colour scheme worked well with the overall magazine layout and theme. This is because, using the colours I have selected, the texts and fonts are easy on the eye and so it is extremely easy to read. They also said that they liked the footer at the bottom of the magazine. By including this, they found that it gave them more information as to what would be inside the magazine and what other bands would be featured. Finally, they said that the enjoyed the variation of the magazine. This is because most Indie magazine’s include men on the front cover, therefore, by using a female for mine, they said they found it new and refreshing.
  16. 16. Audience Feedback WeaknessesHowever, not all of my magazine was a completesuccess, and it did include some weaknesses. Forexample my contents page. From my audience feedback, they said that they found my contents page too plain, because I used a white background. By using a white background, they said it made my contents page look like it had a lot of white space.They also said that I could have improved my titleof “contents”. This is because they felt that it wasout of place and it did not fit in with the rest of thetheme. The last thing they said about my contents was the detailed. It was not detailed enough and did not give the audience a lot of information as to what content would be included in the magazine.
  17. 17. What have you learnt about technologies from the process ofconstructing this product?
  18. 18. What have you learnt about technologies from the process of constructing this product? Adobe PhotoShop enabled me to create my magazine front cover. It was extremely effective and allowed me to edit all of my photographs to create an effective and realistic magazine. I have been using PhotoShop for well over a year now and have managed to pick up on a lot of the techniques and skills required. Without PhotoShop I would not have been able to make my magazine look professional. It was incredibly easy to use and it was easy to get the hang of it. For example using the polygonal lasso tool allowed me to select certain items that I wanted to edit, leaving the rest of the rest of the image original.On my cover page, for example, I edited my main image. On the far left I have my original image. To start with, I used the polygonallasso tool to outline the background of the image. I did this so that it would be the only part of the image that would change. I thenaltered the levels on the selected section to make it seem a lot darker and thus make the person stand out a lot more. I then did the same to the person. However, this time I altered the levels the opposite way making the person seem a lot brighter. By making her brighter, it makes her stand out a lot more and she seems a lot friendlier compared to if the image was very dark.
  19. 19. What have you learnt about technologies from the process ofconstructing this product? Using Adobe InDesign, I created both my contents page and my double page article. In design is simple to Photoshop. However, InDesign allows you to layout all of your work as if it were the actual magazine. It is slightly harder to use than PhotoShop, but it was still useful and helped a lot. I had not used InDeisgn before this. At first, I struggled to use it and did not understand how all the tools worked. However after a few attempts with some of the tools and some help I got the general idea of how they worked.
  20. 20. What have you learnt about technologies from the process ofconstructing this product? I used Microsoft word quite a lot throughout the course. I used it to type all of my research so I could spell check the work and ensure that it was all up to standard and made sense. Microsoft Powerpoint was also an extremely useful tool. I was able to write up research information and upload it in to blogger. The reason Powerpoint was so useful is because it made my blogger file appear more interesting as opposed to having lots of information just written up. I used internet explorer to help with everything. I used it to find ideas for my magazine, to find new fonts, to help research. I was able to use internet explorer as my main research base, and got most of my research from it. It also allowed me to use blogger to upload all of my work. I used blogger to keep track of all my coursework. I uploaded all of the work I did, and all of the research leading up to the completed work. Working my way through the task booklet, I uploaded a piece of work every time I completed one of the tasks. This was extremely helpful and motivating as I was able to see how much work I had done and what was being completed.
  21. 21. Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product? From my preliminary task I feel I have learnt a lot more about the colour schemes and content of a real magazine to give an overall more professional look. I developed my skills using certain software such as Photoshop and InDesign allowing me to create better quality designs. For my college magazine, I attempted to create it so I looks friendly and appealing. I created my header so that it was at a slant with a patchy background around it. However, from research I found that professional magazines do not do this and they create simple, yet bold and effective headers. My skills with colour scheme has also improved since my preliminary task. I can tell this because with my college magazine, a lot of my slogans and sell-lines are difficult to read. This is because they blend in with my background and so they are not legible. However I fixed this problem with my music magazine as I had a better idea about the colour schemes and which colours went best together. This made it a lot easier for my audience to read.
  22. 22. Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product? I feel that my contents page has also improved since my preliminary task. I have taken certain concepts from my preliminary task into my music magazine such as including the same font in the header. I have found that I have managed to slightly improve my contents page. I have done this through including simple things, for example including the magazine title at the top of the page to remind to the reader what magazine they are reading. However, I do feel that I could have improved the background of my contents page. My music magazine is similar to that of my preliminary task and the background seems too plain. This has the effect of making the contents seem slightly too dull and having too much empty space.

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