Do Corporates need internal Startups? (Corporate Design Thinking)

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Routine-organizations do very often have no room left for disruptive ideas. However, since the world is going more competetive, the internationalization of business is also risky and time-intensive, the urge and need to create meaning for customers is getting more and more important. Get an overview about core, every corporate innovation project has to respect to become successful.

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Do Corporates need internal Startups? (Corporate Design Thinking)

  1. 1. DesignThinkingEssentials CORPORATE TEAM REALIZING NEW BUSINESS MODELS ADAPT OR DIE VENTURES LTD Donnerstag, 31. Oktober 13
  2. 2. ADAPT OR DIE Ventures Ltd “The capabilities of an organization are becoming incumbrances, if disruption is beginning.” Prof. Clayton Christensen, “The Innovator’s Solution” DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 2 ADAPTORDIEVENTURES2013
  3. 3. ADAPT OR DIE Ventures Ltd “Each new idea passes three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident” Arthur Schopenhauer (1788–1860) DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 3 ADAPTORDIEVENTURES2013
  4. 4. ADAPT OR DIE Ventures Ltd If an idea first needs to go through those states and become “self-evident” to the many in a company … …then competition is likely to be ahead before we even start. That is why development of disruptive innovations in a big company rarely works! DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 4 ADAPTORDIEVENTURES2013
  5. 5. ADAPT OR DIE Ventures Ltd DO CORPORATIONS NEED INTERNAL START-UPS? DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 5 ADAPTORDIEVENTURES2013
  6. 6. ADAPT OR DIE Ventures Ltd Problems ! Top management needs to maximize profit as quick as possible (shareholders) ! Top management often uses the same management methodologies to evaluate and support new business models DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 6 ADAPTORDIEVENTURES2013
  7. 7. ADAPT OR DIE Ventures Ltd Quarterly profits VS Organical growth DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 7 ADAPTORDIEVENTURES2013
  8. 8. ADAPT OR DIE Ventures Ltd FACTS TO CONSIDER DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 8 ADAPTORDIEVENTURES2013
  9. 9. ADAPT OR DIE Ventures Ltd Organizational responsibilities ! Direct organizational positioning ! Create the right environment (space) ! Remove organizational and cultural barriers, like risk aversity and that failing is only negative DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 9 ADAPTORDIEVENTURES2013
  10. 10. ADAPT OR DIE Ventures Ltd Guidance ! Executive managers needed (no development project for “newbies”) ! Motivate the new team via new incentive models, new styles of working DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 10 ADAPTORDIEVENTURES2013
  11. 11. ADAPT OR DIE Ventures Ltd Internal marketing ! Reduce in-house competition ! Reduce prejudices against “privileged” projects, increase transparency ! Create interfaces within your team DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 11 ADAPTORDIEVENTURES2013
  12. 12. ADAPT OR DIE Ventures Ltd Team ! The best skilled team is needed (not a team consisting of people with free capacities) ! Create specifications and requirements to identify the ideal candidates ! Look also externally for the right candidates DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 12 ADAPTORDIEVENTURES2013
  13. 13. ADAPT OR DIE Ventures Ltd Routine organization VS Entrepreneurship ! Define and establish entrepreneurial measurements, not only corporate ones ! Apply the new measurements on your start-up DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 13 ADAPTORDIEVENTURES2013
  14. 14. ADAPT OR DIE Ventures Ltd ENTREPRENEURIAL MEASUREMENTS ! Customer problems / insights ! Value proposition ! Value creation ! Validated prototypes DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 14 ! Market stress-test ! Market segmentation ! Business plan ! GTM Strategy / Action plan ADAPTORDIEVENTURES2013
  15. 15. ADAPT OR DIE Ventures Ltd Disclosure obligation ! Start-ups have different, unpredictable needs and can not be compared to corporate ! Decouple start-up projects from your organizational financial planning DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 15 ADAPTORDIEVENTURES2013
  16. 16. ADAPT OR DIE Ventures Ltd Double-sided knowledge transfer ! Create synergies between the new project and existing projects; Leverage your strengths ! Allow little changes if your start-up has to use different methods to create insights ! Prioritize the project, to support other departments not to lose their focus DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 16 ADAPTORDIEVENTURES2013
  17. 17. DT is changing your habits... ADAPT OR DIE VENTURES LTD Trojan House Top Floor 34 Arcadia Avenue London N2 2JU Office Essen Tommesweg 68 45149 Essen www.adaptordie.me Donnerstag, 31. Oktober 13 Office Heidelberg Waldhofer Straße 100 69123 Heidelberg

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