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Tips en tricks om winkelwagen verlating te voorkomen Marjolein Koppelaar (Ve Interactive)
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Tips en tricks om winkelwagen verlating te voorkomen Marjolein Koppelaar (Ve Interactive)

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Tips en tricks om winkelwagen verlating te voorkomen …

Tips en tricks om winkelwagen verlating te voorkomen
Marjolein Koppelaar (Ve Interactive) #ETS13

Published in: Business, Technology

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  • 1. Marjolein Koppelaar Ve Interactive Amsterdam Twitter along! @MarjKoppelaar #ETS13  
  • 2. •  Opgericht in 2009 •  Acht vestigingen wereldwijd •  Vier international desks Wie  is  Ve  Interac.ve?   Ve Interactive Increasing revenues for online retailers Operating worldwide
  • 3. Let’s talk about…. Shopping cart abandonment!
  • 4. •  Quote leaving things How big is this problem?
  • 5. •  “I don’t have a shopping cart abandonment problem” –  On average, 91% of people abandon in the checkout •  “People that abandon will come back themselves at some point” –  ‘Natural return rate’ : 5% –  Online price comparison: 75% THE FACTS Sources: Forrester Research, Econsultancy.com, Ve Interactive
  • 6. Why do people abandon in the first place?
  • 7. 1. ‘Window shopping’ – 57% 2. Saving items – 56% 3. Delivery costs– 55% Bron:  comscore.com  &  entrepreneur.com  
  • 8. What now?!
  • 9. •  Long-term strategy •  Short-term strategy Hoe  los  je  dit  probleem  op?  
  • 10. 1. Long-term strategy: Optimise your checkout!
  • 11. 1. Have a clear design with logical steps in your checkout
  • 12. 2. Have a clear and complete  overview of the total costs
  • 13. 3. Be clear about the delivery date
  • 14. 4. Possibility to save the shopping cart
  • 15. 5. HAVE DIFFERENT PAYMENT METHODS
  • 16. 2. Short-term strategy: Send a remarketing e-mail
  • 17. •  Send an email •  Remind your visitor •  Lead them back •  Let them convert
  • 18. •  Easy to set up •  Extra revenue •  Focus on optimising checkout
  • 19. •  Strong email •  Keep testing •  Timing of email
  • 20. 1.  Goede  e-­‐mail  –  een  aantal  basispunten   Clear  CTA’s   Clear  CTA’s   Combina.ons  of   text  links  and   buIons   Give  the  possibility     to  unscubscribe  for     this  kind  of  email   Give  them  an  extra   push  to  come  back   Show  an  interest   Remind  them  of     the  abandoned   products  
  • 21. And then… testing!
  • 22. Personalisation
  • 23. Cascade
  • 24. Criteria filters
  • 25. Func%onality   Tes%ng  period   Increase/decrease   Personalisa.on   November  2012   -­‐  5%   Product  feed   December  2012   +  30%   Cascade   January  2013   +  10%   Criteria  filter   February  2013   +  15%   Baseer  beslissingen  alleen  op  data  
  • 26. •  It’s more than just the technology •  Make sure you either work with a specialist or have one in-house
  • 27. Take-aways •  91% of your visitors abandons in the checkout – 5% comes back naturally. •  Put a strategy in place for your shopping cart abandonment •  Long-term: optimisation of the checkout •  Short-term: remarketing emails •  Remarketing emails: •  Make sure your have a sufficient basic email •  Test different functionalities to discover what works best for your website and target group •  Make decisions only based on data
  • 28. @MarjKoppelaar @VeBenelux info@nl.veinteractive.com