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WHERE NEXT FOR DIGITAL    ADVERTISING?
THIS IS   CONTAGIOUSTHIS IS   CONTAGIOUSDIGITAL ADVERTISING IN 2012AND WHY BRANDS NEED TO  STOP INTERRUPTING AND   BECOME ...
VIRAL MARKETING IS   DEAD
VIRAL MARKETING IS   DEADVIDEO SEEDING   STINKS
SO WHAT COMES SO WHAT COMESNEXT?               NEXT? VIRAL MARKETING IS DEAD
SO WHAT COMES  NEXT? VIRAL MARKETING IS DEADWHERE DO WE GO FROM   HERE?
CONTAGIOUS CONTENT ISTHE FUTURE DEADVIRAL MARKETING IS
WHAT IS CONTAGIOUS CONTENT?     WHY IS IT SO GREAT?AND HOW CAN I GET ME SOME?
CONTAGIOUSITS NOTHING TO BE AFRAID OF..THIS IScon-ta-gious – adj: spreading ortending to spread from one toanother; infect...
THIS IS   CONTAGIOUS HE IS    CONTAGIOUS
701,951,926 VIEWS
THIS ISTHIS  IS   CONTAGIOUS           CONTAGIOUSTHIS IS    CONTAGIOUS  HE IS    CONTAGIOUS
13,763,391 VIEWS
THIS IS   CONTAGIOUSTHIS IS   CONTAGIOUSTHIS ISCONTAGIOUS HE IS CONTAGIOUS
17,543,893 VIEWS
THIS IS   CONTAGIOUSWE SHARE CONTENT WE   LIKE
You need to create something that actuallyhas merit, that you would say, "Wow, I wantto share that." And if Cadillac made ...
CONTAGIOUS CONTENT IS ALSOGREAT FOR SEO
SOSO WHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS  CONTAGIOUS CONTENT?CON...
EXHIBIT ASOSO WHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS  CONTAGIOUS CO...
SOSO WHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS  CONTAGIOUS CONTENT?CON...
DONT MAKE IT ABOUT THE BRANDSOSO WHAT ARE THE RULES OF   WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTA...
MAKE IT ASTORYSOSO WHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS  CONTAGIO...
DO SOMETHING THAT MAKES THEMLOVE YOUMAKE IT ASTORYSOSO WHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RUL...
SO IVE MADE SOME CONTAGIOUSCONTENT ARE WE DONE NOW???
SOSOWHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS  CONTAGIOUS CONTENT?CONT...
LONG   THERES STILL ASOSOWHAT ARE THE RULES OF WAY TO GO...  WHAT ARE THE RULES OF     SO WHAT ARE THE RULES OF CONTAGIOUS...
YOU STILL NEED AN AUDIENCESOSOWHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOU...
START WITH YOUR BRAND     COMMUNITIESSOSOWHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE THE RULES OF CONTAGIO...
START WITH YOUR BRAND     COMMUNITY    BUILD COMMUNITIES    AROUND CONTENTSOSOWHAT ARE THE RULES OF  WHAT ARE THE RULES OF...
WITH THE RIGHT     START WITH YOUR BRAND    COMMUNITYPEOPLESOSOWHAT ARE THE RULES OF  WHAT ARE THE RULES OF    SO WHAT ARE...
START WITH YOUR BRAND      COMMUNITYSOSOWHAT ARETORULES OF NEXT WE ARE THE RULES OF   WHAT NEED THE     SO WHAT ARE THE RU...
WERE ALL ABOUT YOUR BRAND      START WITHORGANIC   COMMUNITYSOSOWHAT ARETORULES OF   WHAT ARE THE RULES OF              TH...
START WITH YOUR BRANDCOMMUNITY
SO MY CONTENT IS OUT THERE BUTHOW DO I KNOW THAT WERE ON        THE MONEY?
WE PROVIDE THE FOLLOWING AS     START WITH YOUR BRAND    OUTREACHSTANDARD ANALYTICS:       COMMUNITY    TO RELEVANT BLOGS ...
CONTAGIOUS   THIS ISWELL SEND WEEKLY       CONTAGIOUS   THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OFC...
CONTAGIOUS   THIS ISWELL SEND WEEKLY       CONTAGIOUS   THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OF ...
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This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012

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DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY.

CONTENT IS KING.

breedandcraft.com

Transcript of "This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012"

  1. 1. WHERE NEXT FOR DIGITAL ADVERTISING?
  2. 2. THIS IS CONTAGIOUSTHIS IS CONTAGIOUSDIGITAL ADVERTISING IN 2012AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY HE IS CONTAGIOUS
  3. 3. VIRAL MARKETING IS DEAD
  4. 4. VIRAL MARKETING IS DEADVIDEO SEEDING STINKS
  5. 5. SO WHAT COMES SO WHAT COMESNEXT? NEXT? VIRAL MARKETING IS DEAD
  6. 6. SO WHAT COMES NEXT? VIRAL MARKETING IS DEADWHERE DO WE GO FROM HERE?
  7. 7. CONTAGIOUS CONTENT ISTHE FUTURE DEADVIRAL MARKETING IS
  8. 8. WHAT IS CONTAGIOUS CONTENT? WHY IS IT SO GREAT?AND HOW CAN I GET ME SOME?
  9. 9. CONTAGIOUSITS NOTHING TO BE AFRAID OF..THIS IScon-ta-gious – adj: spreading ortending to spread from one toanother; infectious
  10. 10. THIS IS CONTAGIOUS HE IS CONTAGIOUS
  11. 11. 701,951,926 VIEWS
  12. 12. THIS ISTHIS IS CONTAGIOUS CONTAGIOUSTHIS IS CONTAGIOUS HE IS CONTAGIOUS
  13. 13. 13,763,391 VIEWS
  14. 14. THIS IS CONTAGIOUSTHIS IS CONTAGIOUSTHIS ISCONTAGIOUS HE IS CONTAGIOUS
  15. 15. 17,543,893 VIEWS
  16. 16. THIS IS CONTAGIOUSWE SHARE CONTENT WE LIKE
  17. 17. You need to create something that actuallyhas merit, that you would say, "Wow, I wantto share that." And if Cadillac made it foryou, youre sharing something essentiallythat Cadillac made and you can get yourbrand message across in a very natural,non-advertising way.Anthony Batt, Katalyst Media
  18. 18. CONTAGIOUS CONTENT IS ALSOGREAT FOR SEO
  19. 19. SOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  20. 20. EXHIBIT ASOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  21. 21. SOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  22. 22. DONT MAKE IT ABOUT THE BRANDSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  23. 23. MAKE IT ASTORYSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  24. 24. DO SOMETHING THAT MAKES THEMLOVE YOUMAKE IT ASTORYSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  25. 25. SO IVE MADE SOME CONTAGIOUSCONTENT ARE WE DONE NOW???
  26. 26. SOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  27. 27. LONG THERES STILL ASOSOWHAT ARE THE RULES OF WAY TO GO... WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  28. 28. YOU STILL NEED AN AUDIENCESOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  29. 29. START WITH YOUR BRAND COMMUNITIESSOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  30. 30. START WITH YOUR BRAND COMMUNITY BUILD COMMUNITIES AROUND CONTENTSOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  31. 31. WITH THE RIGHT START WITH YOUR BRAND COMMUNITYPEOPLESOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  32. 32. START WITH YOUR BRAND COMMUNITYSOSOWHAT ARETORULES OF NEXT WE ARE THE RULES OF WHAT NEED THE SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUSAMPLIFY CONTAGIOUS CONTENT?CONTENT?THE CONTENT CONTENT?
  33. 33. WERE ALL ABOUT YOUR BRAND START WITHORGANIC COMMUNITYSOSOWHAT ARETORULES OF WHAT ARE THE RULES OF THE NEXTSO WHAT ARE THE RULES OF WE NEED CONTAGIOUSCONTAGIOUS CONTAGIOUSAMPLIFY CONTENT?CONTENT? CONTENT?THE CONTENT
  34. 34. START WITH YOUR BRANDCOMMUNITY
  35. 35. SO MY CONTENT IS OUT THERE BUTHOW DO I KNOW THAT WERE ON THE MONEY?
  36. 36. WE PROVIDE THE FOLLOWING AS START WITH YOUR BRAND OUTREACHSTANDARD ANALYTICS: COMMUNITY TO RELEVANT BLOGS AND SITES NUMBER OF VIDEO PLAYS PAID VS. ORGANIC VIEWS SOWHAT ARE THE RULES OF INFO NUMBER OF SHARES DEMOGRAPHICSO WHAT ARE THE RULES OF NEXTSOPERFORMANCE FACEBOOK LIKESOF WE NEED TO CREATIVE WHAT ARE THE RULES CONTAGIOUSCONTAGIOUS CONTAGIOUSAMPLIFY SEMTIMENT ANALYSIS FACEOOK REACH GEOGRAPHIC INFO EFFECTIVE COST PER VIEW CONTENT?CONTENT? AUDIENCE RESPONSE CONTENT? VIRAL SPREADTHE CONTENT MOBILE TRACKING CAMPAIGN ROI
  37. 37. CONTAGIOUS THIS ISWELL SEND WEEKLY CONTAGIOUS THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OFCAMPAIGN ANALYSISDOCUMENT THAT WILLINCLUDECONCLUSIONS AND CONTAGIOUSRECOMMENDATIONS HE IS
  38. 38. CONTAGIOUS THIS ISWELL SEND WEEKLY CONTAGIOUS THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OF FOR YOUR TIME THANK YOUCAMPAIGN ANALYSISDOCUMENT THAT WILLINCLUDECONCLUSIONS AND CONTAGIOUSRECOMMENDATIONS HE IS
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