Your SlideShare is downloading. ×
0
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

This is Contagious - Contagious Content & How Brands can Engage Audiences in 2012

1,522

Published on

DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY. …

DIGITAL ADVERTISING IN 2012 AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY.

CONTENT IS KING.

breedandcraft.com

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,522
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WHERE NEXT FOR DIGITAL ADVERTISING?
  • 2. THIS IS CONTAGIOUSTHIS IS CONTAGIOUSDIGITAL ADVERTISING IN 2012AND WHY BRANDS NEED TO STOP INTERRUPTING AND BECOME THE STORY HE IS CONTAGIOUS
  • 3. VIRAL MARKETING IS DEAD
  • 4. VIRAL MARKETING IS DEADVIDEO SEEDING STINKS
  • 5. SO WHAT COMES SO WHAT COMESNEXT? NEXT? VIRAL MARKETING IS DEAD
  • 6. SO WHAT COMES NEXT? VIRAL MARKETING IS DEADWHERE DO WE GO FROM HERE?
  • 7. CONTAGIOUS CONTENT ISTHE FUTURE DEADVIRAL MARKETING IS
  • 8. WHAT IS CONTAGIOUS CONTENT? WHY IS IT SO GREAT?AND HOW CAN I GET ME SOME?
  • 9. CONTAGIOUSITS NOTHING TO BE AFRAID OF..THIS IScon-ta-gious – adj: spreading ortending to spread from one toanother; infectious
  • 10. THIS IS CONTAGIOUS HE IS CONTAGIOUS
  • 11. 701,951,926 VIEWS
  • 12. THIS ISTHIS IS CONTAGIOUS CONTAGIOUSTHIS IS CONTAGIOUS HE IS CONTAGIOUS
  • 13. 13,763,391 VIEWS
  • 14. THIS IS CONTAGIOUSTHIS IS CONTAGIOUSTHIS ISCONTAGIOUS HE IS CONTAGIOUS
  • 15. 17,543,893 VIEWS
  • 16. THIS IS CONTAGIOUSWE SHARE CONTENT WE LIKE
  • 17. You need to create something that actuallyhas merit, that you would say, "Wow, I wantto share that." And if Cadillac made it foryou, youre sharing something essentiallythat Cadillac made and you can get yourbrand message across in a very natural,non-advertising way.Anthony Batt, Katalyst Media
  • 18. CONTAGIOUS CONTENT IS ALSOGREAT FOR SEO
  • 19. SOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 20. EXHIBIT ASOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 21. SOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 22. DONT MAKE IT ABOUT THE BRANDSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 23. MAKE IT ASTORYSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 24. DO SOMETHING THAT MAKES THEMLOVE YOUMAKE IT ASTORYSOSO WHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 25. SO IVE MADE SOME CONTAGIOUSCONTENT ARE WE DONE NOW???
  • 26. SOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 27. LONG THERES STILL ASOSOWHAT ARE THE RULES OF WAY TO GO... WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 28. YOU STILL NEED AN AUDIENCESOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 29. START WITH YOUR BRAND COMMUNITIESSOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 30. START WITH YOUR BRAND COMMUNITY BUILD COMMUNITIES AROUND CONTENTSOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 31. WITH THE RIGHT START WITH YOUR BRAND COMMUNITYPEOPLESOSOWHAT ARE THE RULES OF WHAT ARE THE RULES OF SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUS CONTAGIOUS CONTENT?CONTENT? CONTENT?
  • 32. START WITH YOUR BRAND COMMUNITYSOSOWHAT ARETORULES OF NEXT WE ARE THE RULES OF WHAT NEED THE SO WHAT ARE THE RULES OF CONTAGIOUSCONTAGIOUSAMPLIFY CONTAGIOUS CONTENT?CONTENT?THE CONTENT CONTENT?
  • 33. WERE ALL ABOUT YOUR BRAND START WITHORGANIC COMMUNITYSOSOWHAT ARETORULES OF WHAT ARE THE RULES OF THE NEXTSO WHAT ARE THE RULES OF WE NEED CONTAGIOUSCONTAGIOUS CONTAGIOUSAMPLIFY CONTENT?CONTENT? CONTENT?THE CONTENT
  • 34. START WITH YOUR BRANDCOMMUNITY
  • 35. SO MY CONTENT IS OUT THERE BUTHOW DO I KNOW THAT WERE ON THE MONEY?
  • 36. WE PROVIDE THE FOLLOWING AS START WITH YOUR BRAND OUTREACHSTANDARD ANALYTICS: COMMUNITY TO RELEVANT BLOGS AND SITES NUMBER OF VIDEO PLAYS PAID VS. ORGANIC VIEWS SOWHAT ARE THE RULES OF INFO NUMBER OF SHARES DEMOGRAPHICSO WHAT ARE THE RULES OF NEXTSOPERFORMANCE FACEBOOK LIKESOF WE NEED TO CREATIVE WHAT ARE THE RULES CONTAGIOUSCONTAGIOUS CONTAGIOUSAMPLIFY SEMTIMENT ANALYSIS FACEOOK REACH GEOGRAPHIC INFO EFFECTIVE COST PER VIEW CONTENT?CONTENT? AUDIENCE RESPONSE CONTENT? VIRAL SPREADTHE CONTENT MOBILE TRACKING CAMPAIGN ROI
  • 37. CONTAGIOUS THIS ISWELL SEND WEEKLY CONTAGIOUS THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OFCAMPAIGN ANALYSISDOCUMENT THAT WILLINCLUDECONCLUSIONS AND CONTAGIOUSRECOMMENDATIONS HE IS
  • 38. CONTAGIOUS THIS ISWELL SEND WEEKLY CONTAGIOUS THIS ISSNAPSHOT REPORTS(LIKE THIS ONE)AS WELL AS ANINDEPTH END OF FOR YOUR TIME THANK YOUCAMPAIGN ANALYSISDOCUMENT THAT WILLINCLUDECONCLUSIONS AND CONTAGIOUSRECOMMENDATIONS HE IS

×