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SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
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SpaceTweetup participant - MarsTweetup organizer - new format of space communication

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SpaceTweetup …

SpaceTweetup
from a participant to a MarsTweetup organizer and a new format of space communication.
Including recent figures of NASA and ESA social media activities.
Based on my Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) paper

Published in: Education, Technology
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  • 1. SpaceTweetup FROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER AND A NEW FORMAT OF SPACE COMMUNICATION Olivia Haider, Austrian Space Forum Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) ÖWF Zieleworkshop 2013
  • 2. What is a tweetup?
  • 3. © NASA
  • 4. Why?
  • 5. 40% of world‘s 7 billion people go online every day
  • 6. Social Media in a day
  • 7. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  • 8. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  • 9. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  • 10. Source:www.mylife.com/blog/wp-content/uploads/2013/07/socialMedia_infographicSZD2.jp
  • 11. Source: slideshare.net/nasa/nasagov-metrics-2003-to-2012
  • 12. Source: slideshare.net/nasa/social-media-at-nasa-2012-edition
  • 13. ESA • 2008: Youtube (4.7 Mio views) • 2009: @esa (113,200 followers) @esa_de (10,500 followers) @esa_it (63,400 followers) @esa_science (34,800 followers) Flickr (345,000 views) • Facebook (volunteers): 54,153 likes • Google+: 27.500 people Samantha: 544,000 • Luca Parmitano: Flickr (80,000), Facebook (76,400 likes), G+ (same as Facebook), #volare Blog
  • 14. 1. Spacetweetup 18. Sep 11 ©SimonBierwald
  • 15. ©SimonBierwald © ESA © Stefan Meiners
  • 16. 19.3 million impressions © DLR
  • 17. MarsTweetup 28. Apr 2012
  • 18. Dachstein Mars Simulation © OEWF (Katja Zanella-Kux)
  • 19. © OEWF (Katja Zanella-Kux)
  • 20. © Martin Stojanovski
  • 21. 1.1 Mio Impressions
  • 22. Lessons learned  Timeframe > #NASATweetup  Community!  Archiving tweets  Be reachable!  Introduction round, badges, give-aways  Location & accessiblity  Socializing
  • 23. #1 Benefit Mars Tweetup attendees became Space Advocats

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