Social Search Concept In Jaanix1


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Social Search Concept In Jaanix1

  1. 1. <ul><li>Olga Smyslova </li></ul><ul><li>[email_address] </li></ul>Social Search and Discovery:
  2. 2. Why search anyway? <ul><li>What are the motivations of search engines users? </li></ul>
  3. 3. Users of search engines look for… <ul><li>Information and services – global, general knowledge, same for everybody </li></ul><ul><li>Opinions, references, referrals – personal or local </li></ul><ul><li>Recreation and discovery </li></ul>
  4. 4. Online search … <ul><li>Replaced the books, libraries, sometimes even experts, but </li></ul>
  5. 5. … it cannot replace a friend you can ask for … <ul><li>A referral </li></ul><ul><li>An opinion </li></ul><ul><li>Or just help </li></ul>
  6. 6. YouTube videos aggregator:
  7. 7. Methods: <ul><li>Discount Usability studies (live and remote) </li></ul><ul><li>Questionnaires (mostly on usage of social services) </li></ul><ul><li>Getting as much feedback as possible through forums and discussion groups </li></ul><ul><li>Conceptual studies and exploration: what users like to use and why </li></ul>
  8. 8. Target audience (same as Digg,, StumbleUpon, Reddit) <ul><li>Internet-savvy (spending 3-4 hours per day online) </li></ul><ul><li>Relatively young (up to their 40-ies) </li></ul><ul><li>Highly connected </li></ul><ul><li>Strong desire to be up to date </li></ul><ul><li>Mostly male </li></ul>
  9. 9. Users feedback: it looks nice, but… <ul><li>I have no idea what to do with it, other than watching videos </li></ul><ul><li>Why some of the videos move to another place, while others don’t? </li></ul><ul><li>What is it all about? </li></ul>
  10. 10. Further approximations <ul><li>A separate page for registration: 5 topics/tags for users to choose to find relevant content </li></ul><ul><li>Tabs (pictures, videos, links) </li></ul><ul><li>Tag cloud </li></ul><ul><li>Search on site </li></ul>
  11. 11. Jaanix prototypes: Style
  12. 12. Jaanix prototypes: events
  13. 13. Users needs: <ul><li>To find new, interesting stories on the web </li></ul><ul><li>To be able to reach their favorite content </li></ul><ul><li>To share content with friends and discuss it </li></ul><ul><li>To feel social, engaged, in the flow </li></ul>
  14. 14. Social networking experience feedback <ul><li>I start my day with my friend feed… After reading a funny story I feel like I met with my friends – now I am up and running </li></ul><ul><li>It is like a cup of tea or going to a great party </li></ul><ul><li>I feel very social and ready for adventures… worse than that – I am ready for my daily boring routines </li></ul>
  15. 15. Jaanix: users’ feedback <ul><li>No need to click and choose topics </li></ul><ul><li>I want to see something interesting right now </li></ul><ul><li>Ownership </li></ul><ul><li>Where my favorite videos will go? Can I keep my own links there? </li></ul><ul><li>Easy posting process </li></ul><ul><li>I want to grab the good stuff I see and post it right away, no hassle with links, copy-and-paste … </li></ul>
  16. 16. Posting process: one click
  17. 17. LiveJournal: posting a picture
  18. 18. Blogger: posting a video
  19. 19. Reddit: link submission
  20. 20. Series of A/B testing: ratings
  21. 21. Series of A/B testing: Rating tools
  22. 22. Stars vs. sliders
  23. 23. Picture size
  24. 24. Analysis of comments:
  25. 25. Log analysis
  26. 26. Registered users statistics: sliders vs. votes usage
  27. 27. Users’ Metaphors: using Jaanix <ul><li>Watching a movie alone </li></ul><ul><li>Spending time in an aquarium. There are beautiful fish and interesting people around, but you cannot reach them </li></ul><ul><li>“ Cold” service, not sure that there are real people behind the scenes </li></ul>
  28. 28. The social network was born <ul><li>Most users appealed to a social network or forum while discussing Jaanix (RSS feed, Livejournal, Reddit) </li></ul><ul><li>Users wanted to see _who_ submitted a link or a video </li></ul><ul><li>Communication needs: the ability to discuss the link posted by others. </li></ul>
  29. 29. Visitor numbers: <ul><li>Return visitors (no accounts) – 7% </li></ul><ul><li>Convertion rate (percent of users creating accounts after visiting Jaanix) - 1% </li></ul><ul><li>Number of active users (posting at least once a week) – about 200 </li></ul><ul><li>Number of Jaanix users – about 2000 (visiting Jaanix at least once a week) </li></ul>
  30. 30. Heat maps: users want to see like-minded people
  31. 31. Some more feedback <ul><li>The combination of Jaanix and illumio – a hosted service that found relevant material in RSS feeds – would be brilliant.   For now, I'll use both; illumio to sort feeds, and Jaanix to repost and comment on interesting articles.   </li></ul><ul><li>It hadn't reached critical mass for a while, but recently I've found a lot of absolutely fascinating articles on things relative to my interests. Reading the internet is fun again! </li></ul><ul><li>I have now played with this site for about the past hour and I’m sorry, I still don’t get it. </li></ul>
  32. 32. And more… <ul><li>I like how, after several hours, there is no mention under &quot;politics&quot; of Bhutto's assassination and one of the top three articles is a week old DailyKos humor piece </li></ul><ul><li>I kept scrolling down casually, thinking: &quot;wow, there are a lot of links on the main page because I keep scrolling and I have yet to hit the bottom.“ </li></ul><ul><li>Reddit by people who can write software. </li></ul><ul><li>Chasing the footer links down the page right now trying to read the faq and about sections... :) </li></ul>
  33. 33. The final version <ul><li>Social bookmarking </li></ul><ul><li>Personalized recommendations </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Comments </li></ul><ul><li>The ability to find like-minded people </li></ul><ul><li>Export to and Twitter </li></ul><ul><li>Keeping spammers out: the accounts were not suspended, but nobody could see their posts </li></ul>
  34. 35. Jaanix Creators: <ul><li>Joseph Petviashvili </li></ul><ul><li>Jonathan Christensen </li></ul><ul><li>Koen Vos </li></ul>
  35. 36. Lessons learned: <ul><li>Jaanix remained a black box users could not understand. </li></ul><ul><li>RSS import: let users bring their luggage with them </li></ul><ul><li>Keeping the existent networks is vital for the users along with the ability to comment others’ posts. </li></ul>
  36. 37. Thank you! <ul><li>Questions? Comments? </li></ul>