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New SEO strategiesfor companies that market to CFOsIncreased value of B2B social marketing         after Penguin update
The purpose of this webinar is todemonstrate the increased value of socialmarketing for B2B companies after recentGoogle u...
More Backlinks Or Social Content?The growing need for B2B social marketing couldn’t be clearer;in an ongoing effort to pro...
More Backlinks Or Social Content?Possibly the largest effect of the Penguin update to the SEOstrategies being used is its ...
More Backlinks Or Social Content?This is good news for businesses and search engine users alike.Gone are the days when key...
More Backlinks Or Social Content?Social content marketing has re-written the rules ofcommunication between a business and ...
More Backlinks Or Social Content?Keyword optimization and social media promotion areessential aspects of the content-marke...
More Backlinks Or Social Content?There is now an easy way that your business could directlyreach hundreds of thousands of ...
More Backlinks Or Social Content?The business value that comes from effective optimized andsocialized content marketing co...
Advantages of B2B Social MarketingBrand Development.Give your brand that personal touch that will attract newcustomers.Eff...
Advantages of B2B Social Marketing     Product Differentiation.     The best way to make a lasting impression on any     m...
Advantages of B2B Social MarketingAudience Analysis.Successful marketing and optimization isn’t simply aboutpersuading cus...
Advantages of B2B Social MarketingImproved Customer Service.Informative content allows customers to easily find neededinfo...
Advantages of B2B Social MarketingStronger Client Relationships.By keeping customers and prospects engaged, your companywi...
Advantages of B2B Social MarketingThere never has been a more effective way to target, inform,engage and reach potential c...
Socialize Your Campaigns     Equipped with the proper goals and measurement     approach, a “socialized” framework for con...
Right Content via Right ChannelsThe value of content marketing goes beyond attracting leadsand sales.It fosters good will ...
Engage With New Audiences OnProformative.com 18   © 2012 Proformative
Engage With New Audiences OnProformative.com19   © 2012 Proformative
Engage With New Audiences OnProformative.com 20   © 2012 Proformative
PROFORMATIVE’S SOLUTIONSfor social & thought leadership marketing21   © 2012 Proformative
PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing22   © 2012 Proformative
PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing23   © 2012 Proformative
PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing24   © 2012 Proformative
Our Audience25   © 2012 Proformative
Selected Clients26   © 2012 Proformative
Client List •    360 Solutions                     Foley & Lardner                     Receivables Exchange      Adaptive ...
PROFORMATIVE’S Advantage28   © 2012 Proformative
GET IN TOUCH: ProformativeInsights.com                           sales@proformative.com                                 40...
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Webinar new seo strategies increased vaue of social marketing for b2 b

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Transcript of "Webinar new seo strategies increased vaue of social marketing for b2 b"

  1. 1. New SEO strategiesfor companies that market to CFOsIncreased value of B2B social marketing after Penguin update
  2. 2. The purpose of this webinar is todemonstrate the increased value of socialmarketing for B2B companies after recentGoogle updates, as well as explore newsocial strategies and holistic approach tocontent creation and distribution. Find more on ProformativeInsights.com
  3. 3. More Backlinks Or Social Content?The growing need for B2B social marketing couldn’t be clearer;in an ongoing effort to promote social marketing strategies andto improve its Search Engine experience, Google has createdthe SEO Penguin update.The essential goal of the Penguin is to minimize and eliminateloopholes and exploits used by SEO experts to artificiallyinflate a website’s page ranking.Search Engine ranking will now be determined by an improvedalgorithm that more than ever assigns value to high quality,relevant content and rewards pages actively shared on thesocial net.This is just the latest of several initiatives launched by Googleto improve the user experience of its search engine.3 © 2012 Proformative
  4. 4. More Backlinks Or Social Content?Possibly the largest effect of the Penguin update to the SEOstrategies being used is its new treatment of backlinks.The new policy will now ascribe values to each backlink withthe goal of rewarding what are viewed as good backlinkswhile penalizing those that come from low-quality contentpages.This is intended to root out web spam and SEOgamesmanship.Companies now are required to implement more socialcontent and will be forced to provide quality, original contentwith links that are useful to users.4 © 2012 Proformative
  5. 5. More Backlinks Or Social Content?This is good news for businesses and search engine users alike.Gone are the days when keyword-loading and content-copying arerewarded with the highest page views.Going forward, we can expect more relevant and accurate answersto our queries that will save time and reduce confusion.Imagine attaining the most up-to-date and relevant answers to yourqueries that are not convoluted by paid search ads that distortsearch results!By making social content an essential criterium of page ranking,Google has fundamentally re-shaped the way companies designcontent marketing strategies for their online properties and digitalassets.5 © 2012 Proformative
  6. 6. More Backlinks Or Social Content?Social content marketing has re-written the rules ofcommunication between a business and its prospects.Now more than ever, corporate executives are sharing theirexperiences through tweets, Linkedin and Facebook groupsand status updates, Proformative’s expert pages and itsB2B Marketplace interactions, Instagram photos; they sharetheir knowledge on YouTube and Metacafe via Proformative’svideo papers and interviews, and communicate via emails.Fortunately, the blending of content, SEO and social mediahas created a unique opportunity to optimize each customer’sattention throughout each part of the sales cycle from initialbrand awareness to purchase.6 © 2012 Proformative
  7. 7. More Backlinks Or Social Content?Keyword optimization and social media promotion areessential aspects of the content-marketing process.By optimizing and socializing content that is relevant to stagesin the buying cycle, prospects can find solutions throughsearch and be inspired to share what they’ve found throughsocial media.The best sales for any product come from happy customers.Social content marketing empowers your clients to share theirsatisfaction with their peers and generate a word of mouth foryour services.We observe that Proformative’s B2B Marketplace now hasmore active reviewers and review pages.7 © 2012 Proformative
  8. 8. More Backlinks Or Social Content?There is now an easy way that your business could directlyreach hundreds of thousands of corporate executives and addjuice to your social strategies.Proformative has built an unmatched peer-to-peernetwork of over 600,000 corporate finance professionals.The vast majority of our members are corporate directors,vice presidents and above.Among other marketing solutions, we provide a platform forinteractive B2B social marketing that allows each company toconnect with prospects and cultivate relationships withmembers that will generate quality leads and result inincreased revenue.8 © 2012 Proformative
  9. 9. More Backlinks Or Social Content?The business value that comes from effective optimized andsocialized content marketing comes in many forms.To get a clear idea of what that means, its important tounderstand the many advantages of B2B social marketingacross the customer lifecycle:9 © 2012 Proformative
  10. 10. Advantages of B2B Social MarketingBrand Development.Give your brand that personal touch that will attract newcustomers.Effective social content marketing allows you to control yourbrand’s message and build trust in your target market.It also makes it easier for prospects to get acquainted withyour brand and learn what it can offer to them.10 © 2012 Proformative
  11. 11. Advantages of B2B Social Marketing Product Differentiation. The best way to make a lasting impression on any marketplace is to be unique. Engaging content can help firms stick out amongst the pack and give your company a well-defined identity. By being different, you are able to connect with your customers more effectively and tell them what sets your company apart. By drawing a contrast between your brand and the competition, prospects are able to buy into your products and company culture.11 © 2012 Proformative
  12. 12. Advantages of B2B Social MarketingAudience Analysis.Successful marketing and optimization isn’t simply aboutpersuading customers to choose your product; it is also aboutunderstanding why.Social content marketing gives you all the tools you need totrack and evaluate your progress.With up-to-date web analysis of customer trends, you will haveaccess to conversion percentages, the most successfulkeywords and more.12 © 2012 Proformative
  13. 13. Advantages of B2B Social MarketingImproved Customer Service.Informative content allows customers to easily find neededinformation about your product.With the ability to access vital information such as servicepolicies and FAQs, prospects are able to have an improvedunderstanding and experience with your product.13 © 2012 Proformative
  14. 14. Advantages of B2B Social MarketingStronger Client Relationships.By keeping customers and prospects engaged, your companywill get the rapid customer feedback essential to betterserving your client base.Satisfied customers also will be able to communicate theirpositive feelings with their peers through social channels.This will generate word of mouth that will result in more leadsand increased sales.14 © 2012 Proformative
  15. 15. Advantages of B2B Social MarketingThere never has been a more effective way to target, inform,engage and reach potential customers.Social marketing is not simply about a one-waycommunication to prospects; it’s about starting aconversation via your content.As a B2B marketer, you need to be sure that your contentand marketing approach is equal to the dynamic Internetmarketing landscape.15 © 2012 Proformative
  16. 16. Socialize Your Campaigns Equipped with the proper goals and measurement approach, a “socialized” framework for content marketing can help marketers deliver more qualified and motivated prospects to sales. That framework begins with better defining customer segments, while at the same time understanding your prospects’ pain points and goals. It means developing a content plan that takes them on a unique journey that ends with their expectations met and their needs fulfilled.16 © 2012 Proformative
  17. 17. Right Content via Right ChannelsThe value of content marketing goes beyond attracting leadsand sales.It fosters good will and brand value. It empowers fans to referthe products and services they like to others.As you develop and implement your content plan, considerthe holistic impact of content on reaching and engaging yourcustomers.17 © 2012 Proformative
  18. 18. Engage With New Audiences OnProformative.com 18 © 2012 Proformative
  19. 19. Engage With New Audiences OnProformative.com19 © 2012 Proformative
  20. 20. Engage With New Audiences OnProformative.com 20 © 2012 Proformative
  21. 21. PROFORMATIVE’S SOLUTIONSfor social & thought leadership marketing21 © 2012 Proformative
  22. 22. PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing22 © 2012 Proformative
  23. 23. PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing23 © 2012 Proformative
  24. 24. PROFORMATIVE’S SOLUTIONS for social & thought leadership marketing24 © 2012 Proformative
  25. 25. Our Audience25 © 2012 Proformative
  26. 26. Selected Clients26 © 2012 Proformative
  27. 27. Client List • 360 Solutions Foley & Lardner Receivables Exchange Adaptive Planning Frank, Rimerman & Co. Replicon Inc. Ahead Human Resources, Inc. Frank, Rimerman Consulting Reval Alight Planning Global Shares SAP Aline Gorilla Expense SAP America Inc. Alliance Cost Containment Gorilla Expense is Reefin, LLC. SEI appfolio Habif, Arogeti & Wynne LLP Silicon Valley Accountants Aranca Hanson Bridgett Silicon Valley Bank / SVB Financial Group Ariba, Inc. Hedge Trackers, LLC SOA Projects Avalara, Inc. Hein & Associates SumTotal Systems, Inc. Baker Tilly Host Analytics SunGard Availabilty Services Barney & Barney IBM Business Consulting Services SutiSoft BI 101 IBM Clarity SVA CPA Birst IBM Cognos Tagetik North America, LLC BlackLine Indeed.com Tatum LLC BNA Software Infor Teknos Associates LLC BOARD USA Intacct Corporation Teradata Burr Pilger Mayer Intralinks The Heights Business Intelligence 101 • Legiant The Melita Group Callidus Software Inc. Marcum Treasury Dynamics CapTrust Financial Advisors Marcum LLP Accountants & Advisors Tribridge Catavolt, Inc. McGladrey Trinet HR Corporation Cloud Identity Moyo Group TriNet-DWA Media Comdata myDIALS, Inc. TrinTech Concur Technologies Nair & Co Two Step Software Deloitte NetSuite UC Berkeley Extension Demand Solutions Group Open Systems, Inc. Ultimate Software DeWinter Associates Optimized Payment Consulting US Bank DLA Piper Perficient, Inc. Varicent EchoSign Peterson Sullivan LLP VISA Epicor Software Corp. Planview VISA / OMD NY Ernst & Young LLP Platte Valley Bank Weiland Financial ERP Guru PricewaterhouseCoopers LLP Western Union Excel4Apps PROPHIX Software Inc. Western Union BSG Excel4apps Inc PROS Woodruff-Sawyer & Co. Execustaff HR Ravix Financial, Inc. WorkDay Explore Consulting Real Asset Management Inc Xactly FiREapps27 © 2012 Proformative
  28. 28. PROFORMATIVE’S Advantage28 © 2012 Proformative
  29. 29. GET IN TOUCH: ProformativeInsights.com sales@proformative.com 408.400.3993 x 329 © 2012 Proformative
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