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The Power of Strategic Storytelling (2013)
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The Power of Strategic Storytelling (2013)

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We are all natural born storytellers. Once we've understood the power of stories we can start using them strategically to share our ideas in a meaningful way.

We are all natural born storytellers. Once we've understood the power of stories we can start using them strategically to share our ideas in a meaningful way.

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The Power of Strategic Storytelling (2013) Presentation Transcript

  • 1. THE POWER OF STRATEGIC STORYTELLING
  • 2. @oletillmann
  • 3. www.tillmann.com www.peakberlin.com
  • 4. STRATEGIC STORYTELLING CONSULTANT
  • 5. DESIGN THINKING COACH
  • 6. Organizations & Personal Leadership
  • 7. We are all natural born storytellers.
  • 8. Stories train our mental, emotional, and social faculties.
  • 9. Stories are omnipresent.
  • 10. Stories are easily remembered, are repeatable, and can therefore be simply passed on.
  • 11. “ Telling a good story is like giving a mini-documentary of what you have seen so others can see it to.“ ANNETTE SIMMONS
  • 12. Facts tell. Stories sell.
  • 13. Stories are about overcoming obstacles and provide an emotional learning experience.
  • 14. „Learn to fall. Fall to learn.“ THE UNKNOWN KID
  • 15. „There is nothing more powerful than a made up mind.“ LEWIS PUGH
  • 16. "Somebody wants something badly and is having difficulty getting it." FRANK DANIEL
  • 17. Stories are about transformation.
  • 18. We can use stories strategically.
  • 19. „I‘m not the first president to take up this cause, but I‘m determined to be the last.“ BARACK OBAMA
  • 20. Stories follow particular patterns, unconsciously triggering our emotions.
  • 21. The Hero‘s Journey
  • 22. unknown 1 Ordinary World 2 3 4 5 6 7 8 9 10 11 12 Call to Adventure Refusal of the Call Meeting the Mentor Crossing the Threshold Tests, Allies, Enemies Approach to the inmost Cave Ordeal Seizing the Sword Road Back Resurrection Return with the Elixir known
  • 23. Storytelling helps us develop our full potential.
  • 24. Organizations & Personal Leadership
  • 25. Storytelling is one of the oldest cultural technologies in humanity.
  • 26. The internet will increase the importance of storytelling in future.
  • 27. The amplified self.
  • 28. The internet never forgets.
  • 29. The competition is on.
  • 30. We are all natural born storytellers.
  • 31. Tell your story.
  • 32. @oletillmann
  • 33. www.tillmann.com www.peakberlin.com
  • 34. Picture Credits Slide 4: TEDxBerlin (2012) Slide 11: http://www.flysunairlines.com/eclipse-500/eclipse-500-simulator Slide 14: „Der Kindergarten Cop,“ Universal Pictures Germany GmbH (1999) Slide 15: „Schneewittchen“, Walt Disney (1938) Slide 17: „Sideways“, 20th Century Fox Home Entertainment (2005) Slide 19: „Wall Street“, 20th Century Fox Home Entertainment (1987) Slide 21: „Mac Book Air - Ad“, Apple, Inc. (2011) Slide 23: http://mojareeves.files.wordpress.com/2013/01/screen-shot-2013-01-24-at-11-58-07-pm.png Slide 25: TED Talk by Lewis Pugh (2010) Slide 27: „Nike Ad“, Nike, Inc. (2012) Slide 35: „Obama Speech“, The White House on Youtube Slide 38: „Joseph Campbell“, Creativ Commons Slide 39: „Blueprint“ http://www.fi.edu/learn/case-files/baldwin/full/blueprint.jpg Slide 40: „Star Wars“, 20th Century Fox (1977) Slide 41: „Lord of the Rings“, Warner (2002) Slide 42: „Avatar“, 20th Century Fox (2009) Slide 53-56: TED (2013)