Flirting With Blue Ocean Strategy: iDate 2010 Blue Ocean Strategy Presentation

Michael Olenick
Tel: 561-865-6536
olenick@valueinnovation.net
FLIRTING WITH
BLUE OCEAN STRATEGY

Who Am I?
Michael Olenickolenick@valueinnovation.net
Certified Blue Ocean Strategy Consultant
Partial list of inventions:
Online Pregnancy Calendar (sold to iVillage)
Web Print Framework (sold to Avery Dennison)
Photo Stamps (licensed to stamps.com)
Avery Photo ID System (sold to GE)
iDivorce.com
Co-founder, pregnancy.org
Blue Ocean Strategy Createware

What is Blue Ocean Strategy?

Blue Oceans vs. Red Oceans
Adapted from “Red versus blue.” Full presentation at www.blueoceanstrategy.com/downloads/bos_web.pdf© Kim & Mauborgne

“Make the competition irrelevant” – Nintendo Wii
“IDC does not believe that any of the three [game] consoles will be able to dominate…”── TG Daily, March 2, 2007
ELIMINATE
REDUCE
HD Video
Real-time physics
Movies
RAISE
CREATE
Fun
Ease of learning
Magic Wand
Source: NPD, Jan. 2009
“Duh – you don’t buy a Wii or a 360 or a PS3. You buy a Wii and a 360 or PS3.”── Ezra

How? Value Innovation
Research Key Factors of your site offer buyers the most value and Increase them. Create a new key factor or two.
Eliminate and Reduce factors whose value don’t align with cost.
REDUCECOSTS
VALUE
INNOVATION
INCREASE
VALUE

Secret Sauce: Non-Buyers & the Six Path Framework
Buyers & Non-Buyers
Six Path Framework

Today’s Dating Industry: Mired in a Red Ocean

Distilling Key Factors
Six Path Framework
Communities of interest
On-site communication
Don’t embarrass me
Respect my preferences
Don’t waste my time
Be my shrink
Send a teeming horde
New tech platforms

Eliminate-Reduce-Raise-Create
ELIMINATE
REDUCE
Be my shrink
Send a teeming horde
On-site communication
New tech platforms
CREATE
RAISE
Respect my preferences
Don’t waste my time
Communities of interest
Don’t embarrass me

Next Steps & Q/A
Buy the book
Read the book (seriously!)
Remember: Reducing & Eliminating are tougher, but more important, than Raising & Creating
To find a consultant: www.blueoceanstrategy.com/net/training_org.php
To contact Michael:
Michael OlenickTel: +1 561-865-6536olenick@valueinnovation.netwww.valueinnovation.net

Flirting With Blue Ocean Strategy: iDate 2010 Blue Ocean Strategy Presentation

by olenick on Jan 30, 2010

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Flirting With Blue Ocean Strategy: iDate 2010 Blue Ocean Strategy Presentation — Presentation Transcript