CBS & AU 26.01.2012 Ole Kassow

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Keynote for CBS & AU MBA programme "Leadership and Innovation in Complex Systems"

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CBS & AU 26.01.2012 Ole Kassow

  1. 1. Succeeding through collaboration Why you need to learn to enchant 26 January 2012 Ole Kassow, Partner at Wemind A/S Co-Founder at Spiir A/SFriday, 27January, 2012
  2. 2. Friday, 27January, 2012
  3. 3. Zane’s CyclesFriday, 27January, 2012
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  13. 13. Prisen for mistillidFriday, 27January, 2012
  14. 14. Oktober November December Forskel 3 mdr Årligt tab 3,225 2,279 594 -10,304 -41,215 3,114 4,299 1,666 5,590 182 0 0 -475 2,367 5,410 5,660 4,940 1,927 337 632 606 10,815 12,325 8,552Friday, 27January, 2012
  15. 15. Friday, 27January, 2012
  16. 16. The Trust Equation (C + R + I) = Trust SFriday, 27January, 2012
  17. 17. Friday, 27January, 2012
  18. 18. On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague? Detractors Passives Promoters 0 1 2 3 4 5 6 7 8 9 10 Net Promoter Score = % promoters - % detractors Source: Bain & CompanyFriday, 27January, 2012
  19. 19. On a scale from 0-10 what’s the likelihood that you will recommend Spiir to a friend or a colleague? Answer 10. User for 6 months Has recommended to more than 30 people Mark 4 or more have become users On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague? Answer 10. User for 1 month Has recommended to more than 20 people Signe 3 or more have become usersFriday, 27January, 2012
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  23. 23. Promoters createcreate value How promoters real valueFriday, 27January, 2012
  24. 24. The True Customer ValueFriday, 27January, 2012
  25. 25. REBELLIONFriday, 27January, 2012
  26. 26. So why am I saying all of this?Friday, 27January, 2012

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