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Succeeding       through       collaboration       Why you need to       learn to enchant      26 January 2012      Ole Ka...
Friday, 27January, 2012
Zane’s CyclesFriday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Prisen for mistillidFriday, 27January, 2012
Oktober November December Forskel 3 mdr   Årligt tab                            3,225    2,279      594      -10,304     -...
Friday, 27January, 2012
The Trust Equation                          (C + R + I)                                      = Trust                      ...
Friday, 27January, 2012
On a scale from 0-10 what’s the likelihood that you will                      recommend us to a friend or a colleague?    ...
On a scale from 0-10 what’s the likelihood that                          you will recommend Spiir to a friend or a        ...
Friday, 27January, 2012
Friday, 27January, 2012
Friday, 27January, 2012
Promoters createcreate value             How promoters real valueFriday, 27January, 2012
The True Customer ValueFriday, 27January, 2012
REBELLIONFriday, 27January, 2012
So why am I saying all of this?Friday, 27January, 2012
CBS & AU 26.01.2012 Ole Kassow
CBS & AU 26.01.2012 Ole Kassow
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CBS & AU 26.01.2012 Ole Kassow

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Keynote for CBS & AU MBA programme "Leadership and Innovation in Complex Systems"

Published in: Education, Technology
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Transcript of "CBS & AU 26.01.2012 Ole Kassow"

  1. 1. Succeeding through collaboration Why you need to learn to enchant 26 January 2012 Ole Kassow, Partner at Wemind A/S Co-Founder at Spiir A/SFriday, 27January, 2012
  2. 2. Friday, 27January, 2012
  3. 3. Zane’s CyclesFriday, 27January, 2012
  4. 4. Friday, 27January, 2012
  5. 5. Friday, 27January, 2012
  6. 6. Friday, 27January, 2012
  7. 7. Friday, 27January, 2012
  8. 8. Friday, 27January, 2012
  9. 9. Friday, 27January, 2012
  10. 10. Friday, 27January, 2012
  11. 11. Friday, 27January, 2012
  12. 12. Friday, 27January, 2012
  13. 13. Prisen for mistillidFriday, 27January, 2012
  14. 14. Oktober November December Forskel 3 mdr Årligt tab 3,225 2,279 594 -10,304 -41,215 3,114 4,299 1,666 5,590 182 0 0 -475 2,367 5,410 5,660 4,940 1,927 337 632 606 10,815 12,325 8,552Friday, 27January, 2012
  15. 15. Friday, 27January, 2012
  16. 16. The Trust Equation (C + R + I) = Trust SFriday, 27January, 2012
  17. 17. Friday, 27January, 2012
  18. 18. On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague? Detractors Passives Promoters 0 1 2 3 4 5 6 7 8 9 10 Net Promoter Score = % promoters - % detractors Source: Bain & CompanyFriday, 27January, 2012
  19. 19. On a scale from 0-10 what’s the likelihood that you will recommend Spiir to a friend or a colleague? Answer 10. User for 6 months Has recommended to more than 30 people Mark 4 or more have become users On a scale from 0-10 what’s the likelihood that you will recommend us to a friend or a colleague? Answer 10. User for 1 month Has recommended to more than 20 people Signe 3 or more have become usersFriday, 27January, 2012
  20. 20. Friday, 27January, 2012
  21. 21. Friday, 27January, 2012
  22. 22. Friday, 27January, 2012
  23. 23. Promoters createcreate value How promoters real valueFriday, 27January, 2012
  24. 24. The True Customer ValueFriday, 27January, 2012
  25. 25. REBELLIONFriday, 27January, 2012
  26. 26. So why am I saying all of this?Friday, 27January, 2012

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