BRANDED CONTENT SPOSÓB ANGAŻOWANIA KONSUMENTÓW

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The presentation on branded content and how to engage consumers from CMO Congress, Sopot, Poland 2012

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  • Fact Checkers Unit is a hilarious scripted comedy following two overzealous fact checkers at a magazine who will stop at nothing to check the most absurd of facts. The series is based on an award winning short film from the 2008 Sundance Film Festival with YouTube celebrities, Peter Karinen and Brian Sacca, playing the fact checkers, who break into Bill Murray’s house to check whether he always drinks a glass of warm milk before bed. Each episode of FCU the Series, the fact checkers will have to check a different, equally as dangerous, equally as absurd fact.
  • To musi być najwyzszych lotow kontent.
  • Emotion first, brand second.
  • Angażujemy ludzi, aby brali udział a nie byli tylko biernymi odbiorcami.
  • Opowiadanie najlepszych historii przez storytellerow a nie przez reklamowych copywriterow.
  • Wykorzystanie potencjału wielu kanałów na raz.
  • BRANDED CONTENT SPOSÓB ANGAŻOWANIA KONSUMENTÓW

    1. 1. BRANDED CONTENTSPOSÓB ANGAŻOWANIA KONSUMENTÓW2012.04.25 SOPOT
    2. 2. BRANDED CONTENT 
    3. 3. BRANDED CONTENT > Co? > Dlaczego? > Jak? > Gdzie?
    4. 4. BRANDED CONTENT > Co? > Dlaczego? > Jak? > Gdzie?
    5. 5. BRANDED CONTENT
    6. 6. BRANDED CONTENT
    7. 7. BRANDED CONTENT > Co? > Dlaczego? > Jak? > Gdzie?
    8. 8. BRANDED CONTENT
    9. 9. BRANDED CONTENT
    10. 10. BRANDED CONTENT > Co? > Dlaczego? > Jak? > Gdzie?
    11. 11. BRANDED CONTENT1930
    12. 12. BRANDED CONTENT
    13. 13. BRANDED CONTENT1980
    14. 14. BRANDED CONTENT http://youtu.be/KjB6r-HDDI0
    15. 15. BRANDED CONTENT2000
    16. 16. BRANDED CONTENT2001
    17. 17. http://youtu.be/DWbbWgWcQyo
    18. 18. 2011
    19. 19. > Leveraged content> Sponsored content> Partnered content> Originated content
    20. 20. BRANDED CONTENT http://www.youtube.com/user/factcheckersunit
    21. 21. BRANDED CONTENT http://www.lstudio.com/
    22. 22. http://youtu.be/4AAEFmO00So
    23. 23. BRANDED CONTENT http://rangeroverevoquebeinghenry.com/
    24. 24. BRANDED CONTENThttp://www.facebook.com/super.pharm/app_7146470109
    25. 25. BRANDED CONTENT5 HINTS
    26. 26. BRANDED CONTENT#1Jakość
    27. 27. BRANDED CONTENT#2Emocje
    28. 28. BRANDED CONTENT#3Zaangażowanie
    29. 29. BRANDED CONTENT#4Storytelling
    30. 30. BRANDED CONTENT#5Crossmedia
    31. 31. BRANDED CONTENT > Co? > Dlaczego? > Jak? > Gdzie?
    32. 32. BRANDED CONTENTWięcej o branded content...
    33. 33. BRANDED CONTENTWięcej o branded content,crossmedia formats...
    34. 34. BRANDED CONTENTWięcej o branded content,crossmedia formatsi interactive video
    35. 35. BRANDED CONTENT www.filmteractivefestival.eu
    36. 36. BRANDED CONTENTWszystkich zapraszamdo KONKURSU!
    37. 37. BRANDED CONTENTwww.filmteractivefestival.eu/konkurs
    38. 38. DZI Ę KUJĘZA UWAGĘOlgierd Cygan - CEO / ManagingPartnero.cygan@digitalone.plwww.digitalone.plwww.facebook.com/digitalone

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