This is mainlybecause Wordof Mouth hasbeen empoweredby Word of Click. “It used to be said that one dissatisfied customer talked to ten other people. Now they can talk to ten thousand“. Bain Consulting
The crowds now are online,and nothing beat their power to make or brake.
We trust strangers! “Consumers have replaced trust in advertising with trust in individuals – in particular friends, family and colleagues – but they also trust the opinions of “strangers“ over marketing messages.“ Forrester