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Landenberg: From the Virtual World to Real World

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Презентация на конференции Секреты детского маркетинга, 2010

Презентация на конференции Секреты детского маркетинга, 2010

Published in: Business

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Transcript

  • 1. Digital MarketingFrom the virtual world to the real world
  • 2. Many Clients joined us during the years
  • 3. 1 TO MANY1 TO MANY
  • 4. 1 TO 11 TO 1
  • 5. MANY TO MANYMANY TO MANY
  • 6. Facebook:Facebook:150 million users in 5 years!150 million users in 5 years!
  • 7. United kindom:United kindom:Online advertising outpaces TV advertisingOnline advertising outpaces TV advertising
  • 8. Afraid toloose your job?
  • 9. Your job is to manage consumerconversations about your brand.
  • 10. Why?Because positive conversationsMeans business growth. “Brands with the most recommendation grow 4 times faster than the category average.” London School of Economics
  • 11. Conversations happen everywhere,and directly influence brand potential. "Increasing recommendation by 12% doubles sales growth.” Bain Consulting
  • 12. This is mainlybecause Wordof Mouth hasbeen empoweredby Word of Click. “It used to be said that one dissatisfied customer talked to ten other people. Now they can talk to ten thousand“. Bain Consulting
  • 13. The crowds now are online,and nothing beat their power to make or brake.
  • 14. We trust strangers! “Consumers have replaced trust in advertising with trust in individuals – in particular friends, family and colleagues – but they also trust the opinions of “strangers“ over marketing messages.“ Forrester
  • 15. What is the role of Digitalcommunications?
  • 16. Digital is often presented as a catalogue ofnew ways to reach empowered consumers. - Websites - Widgets - SEM - Social media - SEO - SMS / MMS
  • 17. Digital is often presented as a catalogue ofnew ways to reach empowered consumers. - Websites - Widgets - SEM - Social media - SEO - SMS / MMS
  • 18. Digital is not about the pipes,It’s about what goes inside.
  • 19. If the role of traditional media is About minimising losses throughout the process Thank you.
  • 20. The role of digital is to ensureexponential connections beyondwhat traditional media can deliver. Thank you.
  • 21. How to do it?
  • 22. See it Maximaize viewsSpread it Motivate consumers to engage with your brand CreateTalk about it conversation platforms