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Why SaaS (in Helsinki)?
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Why SaaS (in Helsinki)?

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My talk about why SaaS is cool and why we need a SaaS meetup in Helsinki.

My talk about why SaaS is cool and why we need a SaaS meetup in Helsinki.

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  • 1. Why SaaS? (in Helsinki)
  • 2. /whois me ● HelsinkiJS organizer ○ MoscowJS founder ● occasional speaker ● random tech DD person ● partner at Helsinki Ventures ● founder of StartHQ
  • 3. SaaS in Europe ● lots of small players ○ as opposed to US ● few experienced early stage SaaS investors ○ Christoph Janz ○ ? ● few acquirers ○ telcos ○ SAP?
  • 4. SaaS in Finland ● Games in the spotlight ○ see Startup100 ● Established software cos starting to do SaaS ○ but still focusing on the Finnsh market ● Many consultancies and integrators
  • 5. Helsinki SaaS Meetup ● focus on business rather than tech ○ lots of tech & startup meetups ● understand what to build ○ rather than how to build it ● create community & exchange ideas ○ since we are facing similar challenges ● discover early adopters ○ talk to end users and thought leaders
  • 6. Bad SaaS ● vitamin not aspirin ● users over revenue ● monetized through AdSense ● confusing direct sales with customer dev ● competing on features in a crowded market ● not factoring customer acquisition in ● going mobile first
  • 7. Badass SaaS ● lean and mean ● customer centric ● collecting metrics ● experiment driven ● laser focused, yet adaptable ● global from the get go ● scalable
  • 8. AARRR! ● acquisition ● activation ● retention ● referral ● revenue
  • 9. ??? - Profit ● SaaS support as a service ● specific functions ○ Buffer ● niche verticals ○ Farmeron, ChurchApp ● complementary solutions ○ Import2 ● unobtrusive SaaS ○ iDoneThis
  • 10. SaaS Trends ● modular SaaS ● wave of resellers ● managers as curators ● consumer SaaS
  • 11. Links ● SaaS topic on Quora ● Saastr blog by Jason Lemkin ● BoS conference videos ● StartHQ :)
  • 12. Thank you! @helsaas @starthq @olegpodsechin