Why SaaS?
(in Helsinki)
/whois me
● HelsinkiJS organizer
○ MoscowJS founder
● occasional speaker
● random tech DD person
● partner at Helsinki Ven...
SaaS in Europe
● lots of small players
○ as opposed to US
● few experienced early stage SaaS investors
○ Christoph Janz
○ ...
SaaS in Finland
● Games in the spotlight
○ see Startup100
● Established software cos starting to do SaaS
○ but still focus...
Helsinki SaaS Meetup
● focus on business rather than tech
○ lots of tech & startup meetups
● understand what to build
○ ra...
Bad SaaS
● vitamin not aspirin
● users over revenue
● monetized through AdSense
● confusing direct sales with customer dev...
Badass SaaS
● lean and mean
● customer centric
● collecting metrics
● experiment driven
● laser focused, yet adaptable
● g...
AARRR!
● acquisition
● activation
● retention
● referral
● revenue
??? - Profit
● SaaS support as a service
● specific functions
○ Buffer
● niche verticals
○ Farmeron, ChurchApp
● complemen...
SaaS Trends
● modular SaaS
● wave of resellers
● managers as curators
● consumer SaaS
Links
● SaaS topic on Quora
● Saastr blog by Jason Lemkin
● BoS conference videos
● StartHQ :)
Thank you!
@helsaas @starthq
@olegpodsechin
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
Why SaaS (in Helsinki)?
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Why SaaS (in Helsinki)?

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My talk about why SaaS is cool and why we need a SaaS meetup in Helsinki.

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Transcript of "Why SaaS (in Helsinki)?"

  1. 1. Why SaaS? (in Helsinki)
  2. 2. /whois me ● HelsinkiJS organizer ○ MoscowJS founder ● occasional speaker ● random tech DD person ● partner at Helsinki Ventures ● founder of StartHQ
  3. 3. SaaS in Europe ● lots of small players ○ as opposed to US ● few experienced early stage SaaS investors ○ Christoph Janz ○ ? ● few acquirers ○ telcos ○ SAP?
  4. 4. SaaS in Finland ● Games in the spotlight ○ see Startup100 ● Established software cos starting to do SaaS ○ but still focusing on the Finnsh market ● Many consultancies and integrators
  5. 5. Helsinki SaaS Meetup ● focus on business rather than tech ○ lots of tech & startup meetups ● understand what to build ○ rather than how to build it ● create community & exchange ideas ○ since we are facing similar challenges ● discover early adopters ○ talk to end users and thought leaders
  6. 6. Bad SaaS ● vitamin not aspirin ● users over revenue ● monetized through AdSense ● confusing direct sales with customer dev ● competing on features in a crowded market ● not factoring customer acquisition in ● going mobile first
  7. 7. Badass SaaS ● lean and mean ● customer centric ● collecting metrics ● experiment driven ● laser focused, yet adaptable ● global from the get go ● scalable
  8. 8. AARRR! ● acquisition ● activation ● retention ● referral ● revenue
  9. 9. ??? - Profit ● SaaS support as a service ● specific functions ○ Buffer ● niche verticals ○ Farmeron, ChurchApp ● complementary solutions ○ Import2 ● unobtrusive SaaS ○ iDoneThis
  10. 10. SaaS Trends ● modular SaaS ● wave of resellers ● managers as curators ● consumer SaaS
  11. 11. Links ● SaaS topic on Quora ● Saastr blog by Jason Lemkin ● BoS conference videos ● StartHQ :)
  12. 12. Thank you! @helsaas @starthq @olegpodsechin
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