Why SaaS (in Helsinki)?

667 views
624 views

Published on

My talk about why SaaS is cool and why we need a SaaS meetup in Helsinki.

Published in: Internet
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
667
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Why SaaS (in Helsinki)?

  1. 1. Why SaaS? (in Helsinki)
  2. 2. /whois me ● HelsinkiJS organizer ○ MoscowJS founder ● occasional speaker ● random tech DD person ● partner at Helsinki Ventures ● founder of StartHQ
  3. 3. SaaS in Europe ● lots of small players ○ as opposed to US ● few experienced early stage SaaS investors ○ Christoph Janz ○ ? ● few acquirers ○ telcos ○ SAP?
  4. 4. SaaS in Finland ● Games in the spotlight ○ see Startup100 ● Established software cos starting to do SaaS ○ but still focusing on the Finnsh market ● Many consultancies and integrators
  5. 5. Helsinki SaaS Meetup ● focus on business rather than tech ○ lots of tech & startup meetups ● understand what to build ○ rather than how to build it ● create community & exchange ideas ○ since we are facing similar challenges ● discover early adopters ○ talk to end users and thought leaders
  6. 6. Bad SaaS ● vitamin not aspirin ● users over revenue ● monetized through AdSense ● confusing direct sales with customer dev ● competing on features in a crowded market ● not factoring customer acquisition in ● going mobile first
  7. 7. Badass SaaS ● lean and mean ● customer centric ● collecting metrics ● experiment driven ● laser focused, yet adaptable ● global from the get go ● scalable
  8. 8. AARRR! ● acquisition ● activation ● retention ● referral ● revenue
  9. 9. ??? - Profit ● SaaS support as a service ● specific functions ○ Buffer ● niche verticals ○ Farmeron, ChurchApp ● complementary solutions ○ Import2 ● unobtrusive SaaS ○ iDoneThis
  10. 10. SaaS Trends ● modular SaaS ● wave of resellers ● managers as curators ● consumer SaaS
  11. 11. Links ● SaaS topic on Quora ● Saastr blog by Jason Lemkin ● BoS conference videos ● StartHQ :)
  12. 12. Thank you! @helsaas @starthq @olegpodsechin

×