Creditability Building In Virtual Conversation - Presentation Transcript
Discerning, Articulating, & Defending Credibility in and through a Network
Credibility
The quality, capability, or power to elicit belief : “America's credibility must not be squandered, especially by its leaders” (Henry A. Kissinger).
A capacity for belief : a story that strained our credibility.
Phronêsis – Tactical Assumptions
Multiple Realities – Constructed on the basis of 1 st and 2 nd order boundaries
The truth is constructed, but even the truth needs good lighting if it’s going to look attractive
Language is all that is known – the ghost in the shell is a mystery without voice
Reflection is Action – locally determined and relevant
Agents have and use voice
Communicate for the audience not for the speaker
Material Nature of Credibility Product
Design – rapidly interactive (small digestible chunks of information) with a contemporary polished and professional look
Information – usable stands
Focus – instrumental, before community, before knowledge system
Scope – Expected result in temporal hierarchy
Highly targeted distribution – Intense coverage for high impact audiences
Where does credibility as a product produce value
P ersuasion on several levels – this is a political and tactical process initiated by Phronêsis under the direction of a leader to influence exchanges related to specific purposes: instrumentality – consisting of individuals, groups or organizations as named audiences
Framing for reputation
Reinforcement to trustfulness
Enlarge and Enhance community standing
Reassurance of community
Defense of community standing
Public Expressions of Credibility
Recognition within selected audiences
Speaking, writing, attendance request
Honorarium offers
Civic Reputation
Favorable attribution
Recommendation request
Invitations into community
Credibility worth paying for
Customer recognition in new and expanded audiences
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