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Engage sciences introduction

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An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.

An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.

Published in: Marketing, Business, Technology

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  • 1. EngageSciences SOCIAL MARKETING ACTIVATION Don’t just engage customers, activate them! twitter.com/engagesciences Sunday, 20 October 13 facebook.com/engagesciences
  • 2. DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEM EngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s existing social media following to drive long-term marketing results. Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our space, doubling in size every four months. Sunday, 20 October 13
  • 3. WHAT WE HELP YOU DO Sunday, 20 October 13
  • 4. HOW WE DO IT Sunday, 20 October 13
  • 5. AMPLIFY THE VOICES OF ADVOCATES Discover the best advocacy from across the social web. Filter, curate and publish it to multiple digital properties. Put the voices of your best fans at the heart of your marketing content. Sunday, 20 October 13
  • 6. DISCOVER SOCIAL ADVOCACY Set-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and more. Define keywords and filters to find what your advocates are saying about your brand and your campaigns. Sunday, 20 October 13
  • 7. PUBLISH SOCIAL CONTENT TO YOUR WEBSITE Publish the best of what your fans are saying and other aggregated social content from across the social web directly into your website, campaign microsites or into your social apps. Sunday, 20 October 13
  • 8. FULL CONTROL OF LAYOUT AND CONTENT Easily manage the layout of your curated content pages with our drag and drop page builder. The same page builder is used across the the creation of campaign landing pages, apps and web pages. Sunday, 20 October 13
  • 9. LINKING ADVERTISING TO DIGITAL INTERACTION & CRM Sunday, 20 October 13
  • 10. ENGAGE FANS WITH OUR CAMPAIGN BUILDER The most successful social marketers publish multiple campaigns every month, leveraging viral mechanics that get fans to share and invite branded experiences with their friends, leveraging a mixture of messaging tactics and apps. Sunday, 20 October 13
  • 11. MAKE EVERY CAMPAIGN UNIQUE Using drag and drop functionality, you can edit and control the content and layout on every page of the user journey. You are effectively creating your own application and flow, with no technical input required. It is unrivaled flexibility. Sunday, 20 October 13
  • 12. SOCIAL CAMPAIGNS ON YOUR WEBSITES Build and launch beautiful looking social campaigns that can live on your website. A brand’s websites should offer social experiences that connect with consumers and provide reasons for them to share branded content with their friends. Sunday, 20 October 13
  • 13. ANALYZE RESULTS Analyze your social marketing performance to understand who you are engaging, the demographics and comparative performance against past campaigns. This will allow you to optimize all of your activities. Sunday, 20 October 13
  • 14. BUILD THE FAN DATABASE Fan segments will represent very different levels of value to you. If you profile a fan’s behavior over the long-term, you will start to see the value you are getting from them. Including how much they promote your brand and the social referrals this generates amongst their friends. Moving consumers to not just become fans, but to engaged fans and advocates is the key. Sunday, 20 October 13
  • 15. FAN PROFILES Click through on any member of the audience database and see a full timeline of that individual’s interactions with your marketing campaigns and their value to you. Sunday, 20 October 13
  • 16. THE IMPORTANCE OF ADVOCATES Only 4.7% of a typical brand’s fan base are responsible for 100% of the social referrals. Most brands don’t know who these fans are and don’t have frameworks to work with them and expand their number. These top advocates give you 176x the reach of the average fan that interacts with your posts and campaigns. Just increasing this group by a single per cent has massive impact downstream on social marketing reach and socially referred commerce. This is your brand army. Sunday, 20 October 13
  • 17. GAMIFICATION & BUILDING THE BRAND ARMY Run advocate programs that allow your fans to get closer to you as a brand. The platform features an array of campaign mechanics to activate all of your fans to perform actions that support your marketing goals. Sunday, 20 October 13
  • 18. GAMIFICATION CONSOLE Manage, edit and create new gamification programs, including elements such as badges, points, levels, challenges and unlocks. Sunday, 20 October 13
  • 19. RULES ENGINE Easily define rules for providing achievements to fans involved with your social loyalty programs. Use trends, campaign interactions, observed behaviors, submitting UGC content, reviews, invites and referrals to reward fans. Sunday, 20 October 13
  • 20. REWARD FANS FOR COMMENTS Manually award badges or points to anyone at anytime based on their activity, including for great comments on your posts. Sunday, 20 October 13
  • 21. CUSTOMER SUCCESS STORY: RAKUTEN Play.com, part of the Rakuten group, saw a significant increase in revenue from Facebook fans using the EngageSciences platform, turning social media into the most cost-effective marketing channel they operate. This success led to the Rakuten group implementing EngageSciences in Japan, US, France and other markets. Rakuten is the third largest eCommerce company in the world. 280K fan growth in 12 months Sunday, 20 October 13 $3M in revenue from Facebook 24% more revenue from customers that become fans more value from customers acquired from social campaigns
  • 22. NOKIA RESULTS Cost Saving: Nokia achieved a 60% reduction in global social marketing costs using the EngageSciences Social Marketing Activation Platform. Engagement: During this period they have achieved a 40% increase in engagement. Advocacy: Nokia achieved over 1M shares and invites generated by advocates in a single campaign in under 72 hours. Sunday, 20 October 13
  • 23. EngageSciences SOCIAL MARKETING ACTIVATION Don’t just engage fans, activate them! twitter.com/engagesciences Sunday, 20 October 13 facebook.com/engagesciences