Think Local First Santa Cruz Facebook Presentation
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Think Local First Santa Cruz Facebook Presentation

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Think Local First Santa Cruz Facebook Presentation...

Think Local First Santa Cruz Facebook Presentation
How to set up a business Facebook page. Simple instructions for the beginner a step by step process with links and other sources.

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  • 1. Needs to be scaled up to 8 ft x 4 ft. Introduction: Who has a Facebook Business page? What do you want to learn about Facebook? How to set up a business Facebook page Samples of custom tabs How you can take advantage of Think Local First Santa Cruz Facebook page
  • 2. Judi Oyama Maximum Impact DesignIntroduction:Born and raised in Santa Cruz.Former World slalom skateboard championI’m the oldest competing skater mom on the planet.Founded Maximum Impact Design in 1987A graphic design studio specializing in branding, print collateral,packaging, social media graphics & marketing.I am the President of Board Rescue a non-profit corporation dedicatedto providing skateboard equipment to children: targeting low-incomechildren and at risk-youth.Most visible branding project: Beckmann’s Old World BakeryLargest project the Santa Cruz Skate Park WaveMy most cool mom project was coordinating, art directing and gettingthe James Durbin Surfboard built in record time for Durbin Day.
  • 3. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Beckmann’s Old World Bakery Public Art Wave Project Branding Logo, identity system, packaging, truck graphics, Santa Cruz Skate park 17 foot full pipe. Art by Jimbo Phillips, Twitter Page & Facebook page designs. Concrete stain and Sand Blasting Diamond D Concrete.Pg. 3
  • 4. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA James Durbin Surfboard Coordinate build and art direct the surfboard for James Durbin on Durbin day art by Kevin WalshPg. 4
  • 5. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Set-up or Admin over 30 Facebook Business pages design to set up.Pg. 5
  • 6. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Over 700 million people are on Facebook. Facebook tops Google for weekly traffic in the U.S. Social media is like “word-of-mouth”on steroids. Why have a business page Creating a business page on Facebook will not suddenly boost brand loyalty or drive sales, but it is an important Web marketing tool for small business owners. You will can add custom tabs and information to make it work for you depending upon if you are a service or retail business. How to set up a Facebook Business Page You must have a personal profile to set-up a business page. You can keep it on a private mode. Sign in and validate your address. How to use your connection with Think Local First Santa Cruz with Facebook. Gold and Silver members are featured on the side bar and changed out every week. Post links on to the TLF Facebook when you have an event.Pg. 6
  • 7. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA What you need to make a business page 1. Business Profile picture Logo that fits in a icon size Link url to website Phone Description of what you do Fill out Information completely to make the best use of your page. After you have 25 likes you can create a Vanity URL, or Custom Facebook Domain Before http://www.facebook.com/pages/Diamond-D-Company/158211723462?ref=ts After http://www.facebook.com/DiamondDCompanyPg. 7
  • 8. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA 1- Simple page design you can do yourself. 2- Custom design tabs with custom programming are more advanced techniques to add impact and web site like features can be added to your page and requires additional coding. Samples. 3- Other monthly plans offer multiple applications and features can run from basic plans $6.95 to premium 49.95 a month.Pg. 8
  • 9. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Screen you will see when you need to join. You can put it in a private mode after you set up.Pg. 9
  • 10. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Under the account you will see a list of optionsPg. 10
  • 11. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Custom options to keep in a private mode. Link to Create a page. http://www.facebook.com/pages/create.phpPg. 11
  • 12. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 12
  • 13. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Pick a Local Business and categoryPg. 13
  • 14. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Or Brand or Product and categoryPg. 14
  • 15. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Under Category fill out info and FB page terms.Pg. 15
  • 16. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 16
  • 17. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Send e-mail notifications if someone posts on your wall. Can go directly to your e-mail or be turned off.Pg. 17
  • 18. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Manage Permissions Page Visibility can be turned off while you are setting up your page. Leave Posting Ability as is.Pg. 18
  • 19. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Fill out completelyPg. 19
  • 20. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Business Hours About Description General Information (Keywords) Price Parking Public parking Public Transit E-mail (info) Phone Website (you can list more than one here if you have more) Fill out completely Save ChangesPg. 20
  • 21. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Add Profile image here can not be larger than 4 MB maxPg. 21
  • 22. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA 180 pixels wide Square icon Facebook maximum size of profiles pictures to 180 pixels x 540 pixels (you can go taller but don’t recommend wider) 540 pixels high Logo Website url address Phone Address HoursPg. 22
  • 23. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Sample ProfilesPg. 23
  • 24. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Sample Profiles info and sizePg. 24
  • 25. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 25
  • 26. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 26
  • 27. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 27
  • 28. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 28
  • 29. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA You can set 5 Featured likes or have them come up randomly. Each like you have adds more connections to your FB page.Pg. 29
  • 30. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 30
  • 31. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Photos can be added in photo albums and relabeled and show projects or interior or exterior images of your business. It is important to write good descriptionsPg. 31
  • 32. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIAPg. 32
  • 33. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Simple wall no added programmingAdded welcome like pages with extra programming If you do not have a welcome page the best page to open to is the wall.Pg. 33
  • 34. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Samples of coded welcome pagesPg. 34
  • 35. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA http://www.facebook.com/RedVines http://www.facebook.com/rufflesPg. 35
  • 36. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Facebook Links: Facebook Insiders Guide pdf http://www.facebook.com/pages/browser.php http://www.box.net/shared/v114cwzk00Pg. 36
  • 37. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA User name help page link: Facebook Insiders Guide pdf http://www.facebook.com/help/?page=900 http://www.box.net/shared/v114cwzk00Pg. 37
  • 38. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA Facebook Articles: Survey: Facebook Is The Most Popular Site To Market On For Local Business Owners http://searchengineland.com/survey-facebook-is-the-most-popular-marketing-site-for-local-business-owners-81049 Facebook 101: A Simple Guide To Understanding When & How To Use Basic Features http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-fea- tures-57888 Favorite Social Media Video Social Media Revolution 2 is a refresh of the original video (http://www.socialnomics.com) with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman. 1,613,890 views http://youtu.be/lFZ0z5Fm-Ng Favorite Social Media info sites: Helpful Social Media sites: http://mashable.com nutshellmail.com http://mashable.com/guidebook/facebook/ http://tinyurl.com http://socialmediatoday.com (shorten your url when posting on Twitter...) http://www.socialmediaexaminer.com http://www.socialnomics.comPg. 38
  • 39. Maximum Impact DesignGRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA101 Cooper StreetSanta Cruz, CA 95060831-688-2972 office/faxadmin@maximumimpactdesign.comhttp://www.maximumimpactdesign.comhttp://judioyama.comhttp://www.boardrescue.orghttp://twitter.com/oldschoolerhttp://www.Facebook.com/maximumimpactdesignhttp://www.krop.com/oldschooler/portfoliohttp://www.flickr.com/photos/judioyamahttp://nextspace.usP. 831.420.0710F. 831.420.0713